Executive Summary

Apr 2019
PROSPECTS
Free from baby food drives the development of free from packaged food

Currently baby food is the main category behind the development of free from products in Russia. This trend comes from an increasing focus among parents on the health of their children from an early age.

Free from gluten products intended for adults set to develop as awareness of gluten intolerance increases

According to research carried out by the Genotek Medical Centre, the percentage of Russians who suffer from gluten intolerance is quite low. This factor along with low awareness of gluten intolerance issues and the high retail prices of free from gluten products, are the key reasons for low demand of free from gluten products intended for adults.

Free from dairy milk set to experience price declines

Free from dairy milk is represented by milk alternatives, which is a new category for Russians. Free from dairy milk enjoyed significant value sales growth in 2018 due to the entrance of new brands and growing consumer interest in soy drinks and other milk alternatives.

COMPETITIVE LANDSCAPE
Hero Rus leads in free from packaged food followed by Nestlé Russia

Free from gluten prepared baby food is the largest category in free from packaged food. Due to its strong position in free from gluten prepared baby food, Hero Rus’ Semper brand has led the category for a number of years, a trend unlikely to change over the forecast period.

Notable growth in free from lactose products

The issue of lactose intolerance is not well known among Russians. Those who suffer from lactose intolerance often remain undiagnosed and associate the adverse effects of lactose consumption with general indigestion.

Free from dairy milk offers space for new brand entrants

Prior to 2018, Danone Alpro was the only key brand responsible for over two thirds of total free from dairy milk value sales. In 2018, however, two new brands were launched.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Russia - Category analysis

HEADLINES

PROSPECTS

Free from baby food drives the development of free from packaged food
Free from gluten products intended for adults set to develop as awareness of gluten intolerance increases
Free from dairy milk set to experience price declines

COMPETITIVE LANDSCAPE

Hero Rus leads in free from packaged food followed by Nestlé Russia
Notable growth in free from lactose products
Free from dairy milk offers space for new brand entrants

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

No significant changes in health and wellness registered in 2018
Reduced sugar trend becomes evident in Russia
No dramatic shifts in the leading players in health and wellness
Development of internet grocery retailing set to boost HW sales
The development of macroeconomics will determine health and wellness growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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