Currently baby food is the main category behind the development of free from products in Russia. This trend comes from an increasing focus among parents on the health of their children from an early age.
According to research carried out by the Genotek Medical Centre, the percentage of Russians who suffer from gluten intolerance is quite low. This factor along with low awareness of gluten intolerance issues and the high retail prices of free from gluten products, are the key reasons for low demand of free from gluten products intended for adults.
Free from dairy milk is represented by milk alternatives, which is a new category for Russians. Free from dairy milk enjoyed significant value sales growth in 2018 due to the entrance of new brands and growing consumer interest in soy drinks and other milk alternatives.
Free from gluten prepared baby food is the largest category in free from packaged food. Due to its strong position in free from gluten prepared baby food, Hero Rus’ Semper brand has led the category for a number of years, a trend unlikely to change over the forecast period.
The issue of lactose intolerance is not well known among Russians. Those who suffer from lactose intolerance often remain undiagnosed and associate the adverse effects of lactose consumption with general indigestion.
Prior to 2018, Danone Alpro was the only key brand responsible for over two thirds of total free from dairy milk value sales. In 2018, however, two new brands were launched.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Russia with research from Euromonitor's team of in-country analysts.
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