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Country Report

Food Intolerance in

Free From in Saudi Arabia

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government funding into food allergies has helped free from to be an active area of growth for BFY packaged food

The free from landscape is one of the most dynamic areas in health and wellness, alongside organic food, thanks to the increasing awareness towards better health and daily lifestyle – especially amount those consumers who have dietary intolerances.

Baby food remains a growing area in free from, with parents knowledge and early diagnosis of allergies in babies increasing

Baby food products continued to be an important area of free from food in Saudi Arabia in 2019, with free from lactose special baby milk formula recording the strongest growth. Free from lactose and free from allergens milk formulas are increasing their availability in Saudi Arabia, thanks to rising awareness towards baby’s health.

Free from gluten began to emerge in Saudi Arabia, however value sales were still focused on baby food

Free from gluten is one of the emerging areas in Saudi Arabia. The increase in free from gluten is driven by consumers growing awareness of health and allergies, and the number of consumers who recognise that they suffer from gluten intolerance is slowly increasing, due to heightened awareness of the problem, in the country.

COMPETITIVE LANDSCAPE

RONESCA retains its leadership, benefiting from an extensive offering partnered with boosted awareness of allergies

In 2019, RONESCA held the leading position in free from packaged food, as the player benefits from an extensive offering of special baby milk formula, that includes free from lactose and HA products. This extensive range saw the player continuing its strong leadership, as it can satisfy the rising demand for free from milk formula.

Gluten-free pasta is set to shake up the landscape as Perfetto launches the first of its kind

Perfetto, one of the strongest competitors in the dried pasta landscape in Saudi Arabia, bought free from gluten pasta to the landscape in 2019. The launch from Perfetto, is the first of its kind in the country, the first player to offer free from gluten pasta in Saudi Arabia.

International players dominate shelf space, however, local players are expected to gradually compete

International, imported players, some operating through local distributors, continued to characterise free from packaged food in 2019, due to an ongoing lack of local manufacturers. Free from products available in Saudi Arabia include offerings such as Schar gluten-free corn flakes and Carmans Deluxe gluten-free muesli bars.

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Food Intolerance Sample Report Food Intolerance Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Free From in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Government funding into food allergies has helped free from to be an active area of growth for BFY packaged food

Baby food remains a growing area in free from, with parents knowledge and early diagnosis of allergies in babies increasing

Free from gluten began to emerge in Saudi Arabia, however value sales were still focused on baby food

COMPETITIVE LANDSCAPE

RONESCA retains its leadership, benefiting from an extensive offering partnered with boosted awareness of allergies

Gluten-free pasta is set to shake up the landscape as Perfetto launches the first of its kind

International players dominate shelf space, however, local players are expected to gradually compete

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2014-2019
Table 2 Sales of Free From by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Free From: % Value 2015-2019
Table 4 LBN Brand Shares of Free From: % Value 2016-2019
Table 5 Distribution of Free From by Format: % Value 2014-2019
Table 6 Forecast Sales of Free From by Category: Value 2019-2024
Table 7 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Health and Wellness in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Growing health awareness partnered with government initiatives and the Saudi Food and Drug Authority's campaign, boosts sales for health and wellness products

Consumer trends sees positive results for natural ingredients, low-fat products and an increasing awareness of allergies, which benefits free from products

Domestic players have a solid performance in health and wellness, as new products are set to shake up the landscape

Modern grocery retailers lead distribution, benefiting from a wide range of products, frequent discounts and attractive price points

The health and wellness landscape is set to grow over the forecast period, driven by consumer demands, positive economic outlook and ongoing government initiatives

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

Megatrends

Country Report

Free From in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Government funding into food allergies has helped free from to be an active area of growth for BFY packaged food

Baby food remains a growing area in free from, with parents knowledge and early diagnosis of allergies in babies increasing

Free from gluten began to emerge in Saudi Arabia, however value sales were still focused on baby food

COMPETITIVE LANDSCAPE

RONESCA retains its leadership, benefiting from an extensive offering partnered with boosted awareness of allergies

Gluten-free pasta is set to shake up the landscape as Perfetto launches the first of its kind

International players dominate shelf space, however, local players are expected to gradually compete

Samples

Overview

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Table of Contents

Free From in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Government funding into food allergies has helped free from to be an active area of growth for BFY packaged food

Baby food remains a growing area in free from, with parents knowledge and early diagnosis of allergies in babies increasing

Free from gluten began to emerge in Saudi Arabia, however value sales were still focused on baby food

COMPETITIVE LANDSCAPE

RONESCA retains its leadership, benefiting from an extensive offering partnered with boosted awareness of allergies

Gluten-free pasta is set to shake up the landscape as Perfetto launches the first of its kind

International players dominate shelf space, however, local players are expected to gradually compete

CATEGORY DATA

Health and Wellness in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Growing health awareness partnered with government initiatives and the Saudi Food and Drug Authority's campaign, boosts sales for health and wellness products

Consumer trends sees positive results for natural ingredients, low-fat products and an increasing awareness of allergies, which benefits free from products

Domestic players have a solid performance in health and wellness, as new products are set to shake up the landscape

Modern grocery retailers lead distribution, benefiting from a wide range of products, frequent discounts and attractive price points

The health and wellness landscape is set to grow over the forecast period, driven by consumer demands, positive economic outlook and ongoing government initiatives

MARKET DATA

SOURCES

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