Executive Summary

Apr 2019
PROSPECTS
Advancements in medical technology benefit free from

Due to the Saudi government’s recent investments in health awareness and advances in technology, the testing for food allergies especially in babies has substantially benefitted value sales growth of free from. Consumers are aware of food allergy tests and the importance of early diagnosis mainly due to research via the internet.

Baby food remains an important category in free from

Baby food products continued to characterise the free from category in Saudi Arabia in 2018, with availability and awareness of other product types remaining low. This was a reflection of the improvement in diagnosis of allergies in babies in recent years thanks to investment in the local healthcare system.

Necessity keeps free from packaged food prices high

With free from being recognised as a unique niche category, with the exception of baby food it was solely populated by international players with no presence of local manufacturers in 2018. Therefore, prices of free from products remained high, not only due to a new rise in customs and import costs, but also because retailers had no real incentive to offer discounts as such products are a necessity rather than a discretionary purchase for their niche customer base.

COMPETITIVE LANDSCAPE
RONESCA holds the leading position of free from

In 2018, RONESCA held the leading positon in free from as the company increased its offering of a wide range of special baby milk formula that includes free from lactose and HA products, which continued to be strong leaders in satisfying the rising demand for free from milk formula. Sales increased thanks to advancement in allergy testing and screening for babies in cooperation with local chemists/pharmacies.

International players characterise free from

International players, some operating via local distributors, continued to characterise free from packaged food in 2018, due to an ongoing lack of local manufacturers. This is expected to be due to international free from milk formula brands having strong reputations for quality and innovation, while frequently being recommended by paediatricians, hence benefitting from high levels of consumer trust and loyalty.

High production costs remain an entry barrier to local manufacturers

In 2018, one key factor that continued to serve as an entry barrier to local manufacturers in free from packaged food is higher production costs. This barrier has recently become more challenging given the recent rise in customs and fees and increase in water and energy costs.

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Free From in Saudi Arabia

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Advancements in medical technology benefit free from
Baby food remains an important category in free from
Necessity keeps free from packaged food prices high

COMPETITIVE LANDSCAPE

RONESCA holds the leading position of free from
International players characterise free from
High production costs remain an entry barrier to local manufacturers

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Consumers increasingly eschew BFY for natural products
Saudis opt for NH food and beverages
Domestic players fare well in the local health and wellness market
Health and wellness products benefit from widespread distribution
Future HW market expected to see growth in different categories

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources