Executive Summary

Apr 2019
PROSPECTS
Free from meat products here to stay

As consumers are increasingly seeking a healthier and more environmentally sustainable lifestyle, vegetarianism and veganism are gaining popularity, stimulated by wider menu choices. A number of specialist vegan outlets have entered Singapore, such as VeganBurg, while regular foodservice outlets are also increasingly innovating menus using plant-based meat-substitutes.

Industry players invest in a variety of meat substitutes, including fungi

Traditionally, free from meat analogues are mainly produced from soy protein and filled with gluten. However, over the review period, many new innovations included meat substitutes made from other plant products, such as a variety of fungi.

Allergens are the main factors for avoidance among Singaporeans

In addition to pursuit of healthy lifestyles, consumers are becoming increasingly knowledgeable about free from allergen food options, especially around food sensitivities that may cause allergic reactions such as rashes or digestive disorders. Over the forecast period, free from dairy is set to enjoy strong growth especially with the growth of plant-based dairy alternatives and soy milk consumption.

COMPETITIVE LANDSCAPE
Domestic players lead in several free from categories

Domestic players lead in several free from categories, namely free from dairy and free from meat chilled meat substitutes. F&N Foods led free from dairy in 2018 with its leading Nutrisoy brand, while Fortune Food led in the free from meat chilled meat substitutes category with its Fortune tofu brand.

The majority of innovations focus on minimising allergic reactions

As consumers have become more knowledgeable about food sensitivities that may trigger allergic reactions, there is a growing interest in products that eliminate their exposure to these ingredients. For instance, consumer interest in lactose intolerance among Asians has led to growth in free from dairy products.

Free from gluten benefits from new product development

Similar to the trend in free from dairy, free from gluten is also growing. Besides the traditional free from gluten options in baked goods, players are also stimulating category growth by innovating free from gluten products in various other categories.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Singapore - Category analysis

HEADLINES

PROSPECTS

Free from meat products here to stay
Industry players invest in a variety of meat substitutes, including fungi
Allergens are the main factors for avoidance among Singaporeans

COMPETITIVE LANDSCAPE

Domestic players lead in several free from categories
The majority of innovations focus on minimising allergic reactions
Free from gluten benefits from new product development

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Singapore - Industry Overview

EXECUTIVE SUMMARY

Healthy living trend contributes to mixed performance
Product reformulation orientated towards reduced sugar variants becomes the norm
Nestlé Singapore Pte Ltd remains ahead through strong branding and localisation
Internet retailing grows through convenience proposition
Honey and reduced sugar variants are predicted to be the consumer sweet spots

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources