As consumers are increasingly seeking a healthier and more environmentally sustainable lifestyle, vegetarianism and veganism are gaining popularity, stimulated by wider menu choices. A number of specialist vegan outlets have entered Singapore, such as VeganBurg, while regular foodservice outlets are also increasingly innovating menus using plant-based meat-substitutes.
Traditionally, free from meat analogues are mainly produced from soy protein and filled with gluten. However, over the review period, many new innovations included meat substitutes made from other plant products, such as a variety of fungi.
In addition to pursuit of healthy lifestyles, consumers are becoming increasingly knowledgeable about free from allergen food options, especially around food sensitivities that may cause allergic reactions such as rashes or digestive disorders. Over the forecast period, free from dairy is set to enjoy strong growth especially with the growth of plant-based dairy alternatives and soy milk consumption.
Domestic players lead in several free from categories, namely free from dairy and free from meat chilled meat substitutes. F&N Foods led free from dairy in 2018 with its leading Nutrisoy brand, while Fortune Food led in the free from meat chilled meat substitutes category with its Fortune tofu brand.
As consumers have become more knowledgeable about food sensitivities that may trigger allergic reactions, there is a growing interest in products that eliminate their exposure to these ingredients. For instance, consumer interest in lactose intolerance among Asians has led to growth in free from dairy products.
Similar to the trend in free from dairy, free from gluten is also growing. Besides the traditional free from gluten options in baked goods, players are also stimulating category growth by innovating free from gluten products in various other categories.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Singapore with research from Euromonitor's team of in-country analysts.
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