As plant-based meat brands started entering retail channels in 2020 in an effort to increase their outreach beyond foodservice, which suffered significantly in this year, the rise of meat alternatives has been ongoing and has shown no signs of slowing down in 2021, with even more choices offered to consumers across retail channels such as supermarkets and e-commerce.
The recent growth of plant-based milk was not unexpected, due to the rise of the plant-based eating trend. There is also a wider product offering available in high-end supermarkets as well as via e-commerce, be it from third-party platforms such as Shopee, Lazada and Redmart, or from local pure-play e-commerce websites such as The Mlk Co, Nutty Milk Factory and Gorilla Press.
In 2020, COVID-19 accelerated the healthy eating trend in Singapore, which led plant-based products to see growing availability across food and beverages in Singapore and be well-received by consumers. Plant-based yoghurt, which is a special type of flavoured yoghurt, has therefore seen an increase in the variety of brands available, such as Nush, Coyo, Cocobella and Raglan, which make use of drinking milk alternatives such as almond milk and coconut milk as the “dairy” base.
Singapore’s 30 by 30 initiative, whereby the country aims to produce 30% of the nation’s food consumption domestically by 2030, is currently on track thanks to the adoption of science and technology, as the nation’s land and resources are limited. The government has been supportive of initiatives that position Singapore as a food tech hub in the region, such as becoming the first country to approve cell-cultured meat for human consumption in December 2020.
Other dairy and dairy-based snacks products, such as cheese and ice cream, have also seen a rise in the offering of dairy-free alternatives, following the rise of the plant-based eating trend. For cheese, there are more product offerings available at high-end supermarkets, as well as via e-commerce, such as Violife, Sheese and Nush.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Food Intolerance research and analysis database.
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