In 2018, healthy-minded individuals were fond of diets where they had gluten removed or greatly reduced from their eating menu, even by consumers that suffer from no diagnosable food intolerances or allergies. This was due to a spreading belief that bakery products (and especially those containing gluten) cause people to gain weight.
With growing health awareness and education Slovaks will increasingly attempt to understand and diagnose mild cases of digestive issues related to food intolerance or allergies. As a result, consulting a health professional before removing gluten or lactose from their diets will become increasingly an important aspect of nutrition.
Meat substitutes such as tofu, vegetable pâtés and soya-based products or texturized vegetable protein products (eg, sausages) were already well established in Slovakia in 2018 thanks to the presence of large local players, such as Alfa Bio, Koro and Sojaprodukt. In 2018 Koro introduced Nature Line KoroFit, a unique product that combines fresh fruit, chickpea, buckwheat and yoghurt cultures, making it a unique launch that bridges multiple categories and brings together healthy aspects of probiotics, fresh fruit and superfoods.
Private label players were expanding their free from portfolios in 2018, attempting to offer healthier food to consumers. In 2018, all major retailers had already introduced or further expanded their gluten- and lactose-free portfolios, such as Tesco Free From or Lidl’s brands.
The Raw Energy Bar brand by DMHERMES TRADE was an interesting product innovation in 2018, targeting healthier snacking whilst being gluten free, high in protein (20g) and containing no added sugar. Gluten-free, raw and natural products are expected to witness a widening product assortment over the forecast period, as consumers are increasingly interested in healthier snacking products.
With the growing interest in free from packaged food in Slovakia, manufacturers and retailers alike are expected to make their marketing initiatives more visible over the foreseeable future. The growing marketing budgets are going to be visible in the form of dedicated websites and printed press advertising.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Slovakia with research from Euromonitor's team of in-country analysts.
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