Free from was the strongest performer within health and wellness packaged food in 2021, with free meat in particular registering healthy current value growth. Continuing innovation and growing consumer interest in healthier alternatives to meat supported value sales.
There are some misconceptions about certain free from segments such as free from gluten, with social media in particular purporting that free from gluten helps weight loss. With obesity levels being a major health issue in Slovakia, this sentiment has mistakenly gained acceptance among certain consumers and has further increased value sales of certain products such as free from gluten.
The rising prevalence of vegans, vegetarians and flexitarians has brought about a rapid shake-up in supermarket portfolios over the review period. Most of the major supermarket chains have extensive branded and private label free from product ranges.
Vegan product labelling has become increasingly popular across packaged food in Slovakia, ranging from snack to dairy to free from meat. Consumers perceive vegan products as containing healthier ingredients and with the number of vegans, vegetarians and flexitarians increasing in Slovakia, free form packaged food product will continue to grow dynamically over the forecast period.
Small regional products are expected to gain value share in Slovakia over the forecast period within free from packaged food. This will be particularly true for free from pasta, as consumers look to support local businesses and local jobs.
Free from foods in Slovakia in general have a premium positioning and often offer other added value HW benefits such as organic or fortified/functional, along with environmentally friendly packaging. High quality and an environmentally sustainable positioning will be important product features within free from packaged food over the forecast period.
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Understand the latest market trends and future growth opportunities for the Free From industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Free From
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.
See All of Our DefinitionsThis report originates from Passport, our Free From research and analysis database.
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