Executive Summary

Apr 2019
PROSPECTS
Diets that discourage consumers from eating gluten remain very fashionable

In 2018, healthy-minded individuals were fond of diets where they had gluten removed or greatly reduced from their eating menu, even by consumers that suffer from no diagnosable food intolerances or allergies. This was due to a spreading belief that bakery products (and especially those containing gluten) cause people to gain weight.

Rising health awareness creates additional demand

With growing health awareness and education Slovaks will increasingly attempt to understand and diagnose mild cases of digestive issues related to food intolerance or allergies. As a result, consulting a health professional before removing gluten or lactose from their diets will become increasingly an important aspect of nutrition.

Meat alternatives in Slovakia grow into adulthood

Meat substitutes such as tofu, vegetable pâtés and soya-based products or texturized vegetable protein products (eg, sausages) were already well established in Slovakia in 2018 thanks to the presence of large local players, such as Alfa Bio, Koro and Sojaprodukt. In 2018 Koro introduced Nature Line KoroFit, a unique product that combines fresh fruit, chickpea, buckwheat and yoghurt cultures, making it a unique launch that bridges multiple categories and brings together healthy aspects of probiotics, fresh fruit and superfoods.

COMPETITIVE LANDSCAPE
Retailers’ brands build a noticeable position

Private label players were expanding their free from portfolios in 2018, attempting to offer healthier food to consumers. In 2018, all major retailers had already introduced or further expanded their gluten- and lactose-free portfolios, such as Tesco Free From or Lidl’s brands.

Snacking innovations bring forth new, daring ideas

The Raw Energy Bar brand by DMHERMES TRADE was an interesting product innovation in 2018, targeting healthier snacking whilst being gluten free, high in protein (20g) and containing no added sugar. Gluten-free, raw and natural products are expected to witness a widening product assortment over the forecast period, as consumers are increasingly interested in healthier snacking products.

The rising importance of marketing support

With the growing interest in free from packaged food in Slovakia, manufacturers and retailers alike are expected to make their marketing initiatives more visible over the foreseeable future. The growing marketing budgets are going to be visible in the form of dedicated websites and printed press advertising.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Slovakia - Category analysis

HEADLINES

PROSPECTS

Diets that discourage consumers from eating gluten remain very fashionable
Rising health awareness creates additional demand
Meat alternatives in Slovakia grow into adulthood

COMPETITIVE LANDSCAPE

Retailers’ brands build a noticeable position
Snacking innovations bring forth new, daring ideas
The rising importance of marketing support

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Rising demand for HW products is seen in Slovakia
Strong product launches within HW products are introduced
Well-established international companies on top of the HW competitive landscape
Supermarkets and hypermarkets are the most successful distribution channels in HW
Positive prospects are expected for HW products

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources