Free from lactose will continue to experience demand in 2021 as a large proportion of the South African population is lactose intolerant. Whilst the economic impact has left many consumers struggling financially, those suffering from intolerances continue to choose these products to help them maintain good health.
Although growing from a small base, the vegan trend is gaining momentum in South Africa, as an increasing number of consumers have either stopped eating animal products due to ethical concerns, or through the desire to follow a healthier lifestyle and diet by reducing consumption of meat and dairy products. Instead, they are shifting to plant-based packaged food, due to rising environmental and sustainable concerns.
Affordability remains the leading consideration when making purchasing decisions for most local consumers; however, an increasing number are revaluating their lifestyles and diets in the wake of the pandemic. There is greater demand for free from gluten to comply with specific lifestyles, but as these products remain a niche, they remain expensive and inaccessible to many consumers.
Consumers are seeking more sustainable and ethical meat and animal products, and alternatives are emerging to meet this demand. Health concerns are therefore driving growth of free from meat and plant-based substitutes.
Free from lactose dairy, driven by free from lactose yoghurt and free from lactose milk, is widely available in South Africa and similar in price to standard products. The expansion of free from lactose and free from gluten, with greater shelf space being allocated by modern grocery retailers, is also contributing to greater awareness of these products, particularly amongst higher-income South Africans.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Food Intolerance research and analysis database.
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