Executive Summary

Mar 2019
PROSPECTS
Although free from dairy products such as soy drinks are mature, new plant-based milk alternatives are actively developed

South Koreans are starting to become more aware of what the term “free from” in packaged food means by becoming familiar with plant-based food. Free from dairy milk including milk alternatives such as soy drinks and almond drinks accounted for nearly half of all free from packaged food value sales in 2018.

Free from lactose milk set to see double-digit growth, whilst milk alternatives overall

Free from lactose milk not only saw the highest value growth in 2018 but is also expected to post a double-digit CAGR over the forecast period. Players have developed a marketing strategy that matches consumers’ eye level; they have renamed previously labelled “lactose-free milk” to “milk helping good digestion” or “milk helping good sleep” to help consumers quickly grasp its intended function.

Tofu is one of main food ingredients Korean consumers are embracing as meat alternatives

Free from meat, mostly including tofu in South Korea, saw a value sales decline in 2018. Meat substitutes account for approximately half of total free from packaged food, as tofu is a very common food ingredient in South Korean food.

COMPETITIVE LANDSCAPE
Maeil Dairies gains double-digit traction with demand for its lactose-free products

Maeil Dairies recorded the only double-digit value growth amongst the top five players in free from packaged food category in 2018. Even if the company’s value sales of soy drinks are declining, it continues overwhelmingly dominating value sales of free from lactose.

Pulmuone, leading player in tofu, losing value share to others as tofu consumption is declining

Pulmuone takes the largest value share within the free from meat category, thanks to its solid leading position with tofu in South Korea. However, the company has lost value share since 2013 when tofu was classified as a relevant industry only for middle- and small-sized manufacturers to boost mutual growth.

Pulmuone bucks trend by developing tofu snacking products

Pulmuone is shifting focus towards developing tofu snacking products targeting female consumers and children. In 2017 Pulmuone introduced Pororo silken tofu (spoonable tofu), which seems like a yoghurt with a famous Pororo animation character, targeting children, and according to the company it sold more than 200,000 units within only six months of launching the product.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in South Korea - Category analysis

HEADLINES

PROSPECTS

Although free from dairy products such as soy drinks are mature, new plant-based milk alternatives are actively developed
Free from lactose milk set to see double-digit growth, whilst milk alternatives overall
Tofu is one of main food ingredients Korean consumers are embracing as meat alternatives

COMPETITIVE LANDSCAPE

Maeil Dairies gains double-digit traction with demand for its lactose-free products
Pulmuone, leading player in tofu, losing value share to others as tofu consumption is declining
Pulmuone bucks trend by developing tofu snacking products

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in South Korea - Industry Overview

EXECUTIVE SUMMARY

Naturally healthy beverages lead health and wellness in 2018
Desire for daily hydration and ageing populations driving interest in health and wellness beverages
Domestic companies playing with strong presence
Modern grocery retailers dominant amongst distribution channels
Health and wellness beverages promises to grow constantly

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources