The pandemic has further accelerated sales of some free from packaged food products in 2021, following positive performances in 2020. This is being supported by an increasing number of consumers switching to plant-based diets.
Plant-based alternatives to dairy milk are set to experience further demand in 2021, driven by both soy drinks and other milk alternatives. These options, especially soy drinks, are experiencing an ongoing shift amongst major consumer groups of both older and younger generations.
A more significant movement has been noted within packaged food in South Korea. Product portfolios are becoming increasingly diverse as domestic players enter the health and wellness space with Korean-style offers such as nuggets, cutlets, meatballs and Korean barbecue options, including free from.
Free from, especially plant-based claims, is expected to offer further growth potential over the forecast period in South Korea’s packaged food industry. Plant-based products have previously failed to appeal to South Korean consumers due to unfamiliarity, resulting in limited understanding of vegetarian and vegan diets.
The vegan trend is set to come to the fore in South Korea, particularly within yoghurt, over the forecast period. Although plant-based alternative yoghurts are available in South Korea, availability is limited due to a lack of mass production.
Tofu has a long history in South Korea as an ingredient widely used in traditional meals. However, its presence was weakened due to a greater shift towards ready meals as fewer consumers are cooking from scratch, especially the younger generation.
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Understand the latest market trends and future growth opportunities for the Free From industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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