Free from continued to capture the focus of company’s new products launches towards the end of the review period. Although the Coronavirus (COVID-19) pandemic had an impact on innovation strategies, with a noticeable slowdown in the number of new launches in packaged food in 2020, the activity in the free from category remained high.
One of the most significant trends in 2020, which accelerated in 2021, was the move by consumers towards free from dairy and free from lactose products. With a rising number of consumers turning to a vegan diet for health and/or ethical reasons, and more and more consumers aware of food intolerances, dairy alternatives registered strong sales growth across categories.
Plant-based meat alternatives is one of the most dynamic categories within packaged food in Spain, boosted by a rising number of consumers changing their usual shopping baskets and trying out meat alternatives. These consumers are driven by a desire to reduce their meat consumption and concerns about the environmental impact of their food choices.
The investments in the renovation of manufacturing facilities in order to adapt production to new requirements for the development of free from allergen products are ongoing in Spain. For example, Delaviuda Confectionery Group, a specialist in the production of Christmas sweets, bars and chocolate snacks, has allocated EUR4 million to carry out various improvements to its production units.
Retailers are predicted to focus on potentially lucrative niches like meat substitutes by expanding their private label ranges with these products. Meat substitutes are no longer perceived as cheaper or poor quality alternatives.
Rising concerns about the environment within Spanish society encourage producers to react and make sustainability a key point of their development strategies. The Spanish food industry has registered notable changes and advances in the process of implementing more sustainable practices in recent years.
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Understand the latest market trends and future growth opportunities for the Free From industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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