Lactose-intolerance in the Netherlands affected less than 1% of adults and 3% of young children in 2018, based on estimations from the Voedingscentrum, the Dutch government body on food nutrition and advice. The presence of free from lactose dairy products is growing rapidly within mainstream supermarkets, helping to expose the intolerance issue to consumers who perhaps are not aware that they have an intolerance for milk products.
Intense promotion for free from gluten products in 2018 led to them achieving some of the highest sales growth among all health and wellness products in the Netherlands. More people suffering from gluten-intolerance, but also some of those who are not are perceiving these products as digestively beneficial, and these people are also adopting free from gluten products and adding to overall sales.
Dutch consumers are expected to embrace changes in eating habits by reducing meat consumption in the coming years. Rapid growth in meat substitutes and the higher popularity of vegetarian and vegan diets evidence a shift in demand that is likely to boost sales of vegetarian and vegan products during the forecast period, with manufacturers committed to continue investing in new product developments and advertising.
Alpro Soja Nederland BV ranked first in free from in the Netherlands during 2018. The manufacturer introduced more varieties in free from yoghurt including the flavours mango and cherry.
De Vegetarische Slager (The Vegetarian Butcher) has emerged as one of the most popular brands among meat replacement products, having expanded its distribution and product range in 2018 with new variants including vegan pâté, Filet Americain spread and Indonesian-style snack Bapao.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Netherlands with research from Euromonitor's team of in-country analysts.
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