Free from registered further healthy retail volume and current value sales growth across categories in 2021. There has been significant new product development as manufacturers have sought to tap into this fast-growing category in the Netherlands.
Free from dairy continued to achieve strong growth rates in 2021, similar to those for free from lactose. Free from dairy products are becoming more popular as well due to the health and environmental concerns of Dutch consumers.
Free from meat remained the biggest category in 2021, and experienced strong double-digit growth in both value and volume terms, the best performance among all free from categories. Rising environmental and health concerns benefit the growth of free from meat.
In the Netherlands, sales of free from packaged food products are projected to continue to achieve strong double-digit value and volume growth rates over the forecast period, as a result of consumers’ growing environmental concerns and efforts to improve or maintain their own health. The growing number of vegan, vegetarian and flexitarian consumers will increase the demand for free from meat and dairy products, while the rising incidence of allergies and food intolerances in the Netherlands will continue to underpin positive growth in free from allergens, gluten and lactose products.
Free from dairy is also expected to be present in the Netherlands throughout the forecast period, with the prospect of strong growth rates. This is likely as more and more Dutch consumers have reported feeling healthier when maintaining a free from dairy and plant-based diet.
Sales of free from meat products are also expected to keep growing at strong double-digit value and volume rates over the forecast period, as the meat reduction/elimination trend prevails in the Netherlands. The trend is growing, partly as a result of the efforts of governmental and other agencies to encourage a more plant-based diet among the population.
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Understand the latest market trends and future growth opportunities for the Free From industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Free From
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.
See All of Our DefinitionsThis report originates from Passport, our Free From research and analysis database.
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