Executive Summary

Mar 2019
PROSPECTS
The rise in lactose-intolerance will influence expansion in free from distribution and exposure

Lactose-intolerance in the Netherlands affected less than 1% of adults and 3% of young children in 2018, based on estimations from the Voedingscentrum, the Dutch government body on food nutrition and advice. The presence of free from lactose dairy products is growing rapidly within mainstream supermarkets, helping to expose the intolerance issue to consumers who perhaps are not aware that they have an intolerance for milk products.

Free from gluten products are booming

Intense promotion for free from gluten products in 2018 led to them achieving some of the highest sales growth among all health and wellness products in the Netherlands. More people suffering from gluten-intolerance, but also some of those who are not are perceiving these products as digestively beneficial, and these people are also adopting free from gluten products and adding to overall sales.

The Dutch embrace vegetarian and vegan diets

Dutch consumers are expected to embrace changes in eating habits by reducing meat consumption in the coming years. Rapid growth in meat substitutes and the higher popularity of vegetarian and vegan diets evidence a shift in demand that is likely to boost sales of vegetarian and vegan products during the forecast period, with manufacturers committed to continue investing in new product developments and advertising.

COMPETITIVE LANDSCAPE
Alpro and Dr Schär BV profit from larger brand presence in supermarkets

Alpro Soja Nederland BV ranked first in free from in the Netherlands during 2018. The manufacturer introduced more varieties in free from yoghurt including the flavours mango and cherry.

De Vegetarische Slager launches a range in partnership with retailer Albert Heijn

De Vegetarische Slager (The Vegetarian Butcher) has emerged as one of the most popular brands among meat replacement products, having expanded its distribution and product range in 2018 with new variants including vegan pâté, Filet Americain spread and Indonesian-style snack Bapao.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Free From in the Netherlands

Samples (FAQs about Samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in the Netherlands - Category analysis

HEADLINES

PROSPECTS

The rise in lactose-intolerance will influence expansion in free from distribution and exposure
Free from gluten products are booming
The Dutch embrace vegetarian and vegan diets

COMPETITIVE LANDSCAPE

Alpro and Dr Schär BV profit from larger brand presence in supermarkets
De Vegetarische Slager launches a range in partnership with retailer Albert Heijn

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Healthy living trend is the major driver for growth in health and wellness
Consumers are avoiding sugar and want natural food and beverages
Large multinationals dominate
Supermarkets increase their health and wellness ranges substantially
Positive economic development will help health and wellness achieve further growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources