Free from registered a decline in retail volume terms in 2020, mainly due to the contraction of free from dairy milk. The leading brand, Vitamilk, which accounts for most sales in the category, experienced heavy losses in 2020 despite its wide distribution reach.
Despite the added pressures created by COVID-19, new product development continued to be seen in free from packaged food at the end of the review period. For example, San Miguel Corp launched a new line of free from meat products under the Veega brand in August 2020.
Sales of free from are largely accounted for by two categories, free from dairy milk and free from meat, with free from gluten and free from lactose products receiving limited interest due to a lack of awareness. While accounting for only a small share of sales, there are many small local players in the Philippines that are creating their own free from dairy brands and products.
Free from meat is expected to see steady growth over the forecast period in retail volume terms, fuelled by a growing interest in issues such as the impact of meat production on the environment and animal welfare. Free from meat tofu and derivatives is expected to be increasingly used as an alternative and healthier option for meal preparation in the Philippines.
The growth and development of free from lactose powder special baby milk formula is expected to continue being hampered by Executive Order 51 of The Milk Code. This order prohibits the promotion of milk formula for infants aged 0-2 years with the Philippines aiming to promote breastfeeding as the healthier option.
The sales of free from meat ready meals and free from meat and seafood substitutes are currently negligible due to limited availability. This situation is, however, steadily changing, especially as meat-free options are being introduced into the menus of major foodservice players such as Burger King, Shakey’s, TGI Friday’s and Kenny Rogers, among others.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Free From industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!