Free from slowed down in 2018 relative to its robust performance in 2017. The significantly fast value growth of free from in 2017 was mainly driven by the relaunch of Vitasoy under Vitasoy URC.
Free from dairy milk saw the fastest value growth and continued to account for a significantly bigger value share in 2018 compared to free from HA powder milk formula and free from lactose powder special baby milk formula in 2018. The Milk Code, which restricts the promotions of milk formula for infants aged 0-2 years, is amongst those which limits patronage of powder special baby milk formula only to when a medical professional recommends its use.
AB Nutribev continued to lead free from in 2018 as its brand, Vitamilk, is predicted to continually rank first in free from dairy milk, which is the second largest free from category. AB Nutribev has been successful in growing its value share through the years by promoting its soy drink brand, Vitamlk, as a healthy energy drink that can address tiredness and hunger.
Nestlé Philippines is expected to remain as the only significant company in powder special baby milk formula in 2018. Its brand, Nan, is predicted to continually derive share from HA powder milk formula and free from lactose powder special baby milk formula.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Philippines with research from Euromonitor's team of in-country analysts.
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The Food Intolerance in Philippines market research report includes:
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