Executive Summary

Mar 2019
PROSPECTS
Free from benefits from the dynamism in soy drinks

Free from slowed down in 2018 relative to its robust performance in 2017. The significantly fast value growth of free from in 2017 was mainly driven by the relaunch of Vitasoy under Vitasoy URC.

Free from dairy milk sees fastest growth

Free from dairy milk saw the fastest value growth and continued to account for a significantly bigger value share in 2018 compared to free from HA powder milk formula and free from lactose powder special baby milk formula in 2018. The Milk Code, which restricts the promotions of milk formula for infants aged 0-2 years, is amongst those which limits patronage of powder special baby milk formula only to when a medical professional recommends its use.

COMPETITIVE LANDSCAPE
AB Nutribev takes the lead in free from

AB Nutribev continued to lead free from in 2018 as its brand, Vitamilk, is predicted to continually rank first in free from dairy milk, which is the second largest free from category. AB Nutribev has been successful in growing its value share through the years by promoting its soy drink brand, Vitamlk, as a healthy energy drink that can address tiredness and hunger.

Nestlé Philippines leads powder special baby milk formula

Nestlé Philippines is expected to remain as the only significant company in powder special baby milk formula in 2018. Its brand, Nan, is predicted to continually derive share from HA powder milk formula and free from lactose powder special baby milk formula.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in the Philippines - Category analysis

HEADLINES

PROSPECTS

Free from benefits from the dynamism in soy drinks
Free from dairy milk sees fastest growth

COMPETITIVE LANDSCAPE

AB Nutribev takes the lead in free from
Nestlé Philippines leads powder special baby milk formula

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Sugar tax heightens health awareness
New product developments attempt to address consumer health expectations
Multinationals lead HW in the Philippines
Supermarkets remains the key channel for health and wellness beverages
Positive value gains anticipated for HW in the Philippines

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources