Free from gluten remained the strongest performer in terms of retail volume and current value growth within free from in 2021. Free from gluten is gaining huge popularity in the United Arab Emirates, especially among consumers who suffer from gluten intolerance.
Free from meat is an extremely interesting area of the category and is gaining huge popularity, not only among vegans but also health-conscious consumers who want to reduce their meat intake as they look to plant-based alternatives. Another strong performer in 2021, free from meat is expanding in terms of offer to address changing lifestyles and health trends, including the entry of new brands such as Unmeat, which is a meat-free burger style luncheon based on soy protein.
Free from dairy remained the most established in terms of volume and value share in the category in 2021, attracting many health-conscious consumers, due to the significant focus of leading players that offer a wide range of products to address changing lifestyles. Free from dairy milk is a major driver of sales, led by Alpro, which offers a wide range of dairy alternatives based on coconut, almond, oat, and rice.
Free from lactose is slowly gaining in popularity in the United Arab Emirates, especially in baby food where multiple companies have been introducing free from lactose special baby milk formula. This product, offered by brands such as Nutricia Aptamil, aims to support the wellbeing of babies who have allergies or are lactose intolerant where exposure to cow’s milk formula (which usually contains lactose) could lead to health complications.
E-commerce plays an important role in the evolution of free from in the United Arab Emirates, as it offers smaller players the opportunity for greater visibility, especially due to the wide range of platforms emerging locally. The high internet penetration rate makes it easier for local consumers to be exposed to new brand launches, while offering a convenient shopping experience.
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Understand the latest market trends and future growth opportunities for the Free From industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Free From industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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