2020 saw a major expansion of the range of free from gluten sweet biscuits that are available in the United Arab Emirates. This can be seen as the natural response of numerous category players to rising demand for these products.
While growth rates in free from lactose dairy slowed down appreciably over the course of 2020 as sales came under pressure due to the COVID-19 pandemic, the category continued to register a dynamic performance during the year. Much of the focus in free from lactose dairy is on free from lactose milk, a category which is by now subject to strong consumer interest.
Free from dairy milk was another free from category to witness dynamic sales growth in 2020 as increasing numbers of consumers in the United Arab Emirates are interested in avoiding the consumption of animal products wherever possible. In response to rising demand, key players in the category such as Alpro have continued to diversify the range of products they offer.
The forecast period is expected to see further growth in consumer demand for free from gluten products in the United Arab Emirates. With many consumers having perceived clear health benefits from reducing their gluten consumption via free from gluten bread and free from gluten sweet biscuits, the next frontier for these consumers as they explore their free from gluten options is expected to be free from gluten pasta.
Recent years have seen soaring interest in free from meat substitutes among the population of the United Arab Emirates. As mentioned above, there was a general shift away from the consumption of animal products during the review period and this has motivated a drastic widening of the range of free from meat substitutes available in both the foodservice and retail channels.
After several years of very strong sales growth in the United Arab Emirates, free from dairy shows no signs of slowing down as dramatic sales increases are expected to be seen in the category over the forecast period. The key factor underpinning the phenomenal performance that is slated for free from dairy is the widening of demand for free from dairy milk.
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This report originates from Passport, our Food Intolerance research and analysis database.
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