Free from products are associated with better quality, interesting taste and exciting formats. The number of health-conscious consumers, plant-based eaters, flexitarians, vegetarians and vegans increased significantly between 2017 and 2018, and continues to grow.
Own brands and retailers are extending their ranges of free from meat products to meet consumer demand. The plant-based trend grew as British consumers started to take better care of their health, increasingly avoiding processed food.
Flexitarian diets or veganism are dominating the trends in cheese. The increased popularity of dairy alternatives amongst British consumers is attributable to the high quality and variety of the products, the perception of them being healthier than milk and ethical sourcing.
As the free from category is enjoying strong growth in the UK, private label ranges have been extended to offer consumers milk alternatives, lactose-free cheese, lactose-free butter and spreads or gluten-free baked goods. Private label has a strong presence in free from dairy, and both Tesco and Sainsbury’s have launched their own lactose-free ranges.
Danone with Alpro leads free from category. Alpro’s bestsellers, Almond and Soy milk, soya-based big pot and little pot yoghurts, are driving growth of the brand in the UK.
As consumer demand for free from products grows, manufacturers are reformulating and developing new alternatives for choosy consumers. Lactose-free, vegan cheese is undergoing significant innovation, including adding various ingredients such as tapioca starch, brown rice sprouts and coconut oil fermented nuts.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in United Kingdom with research from Euromonitor's team of in-country analysts.
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The Food Intolerance in United Kingdom market research report includes:
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