Executive Summary

Mar 2019
PROSPECTS
Free from products target health-conscious consumers

Free from products are associated with better quality, interesting taste and exciting formats. The number of health-conscious consumers, plant-based eaters, flexitarians, vegetarians and vegans increased significantly between 2017 and 2018, and continues to grow.

Free from meat alternatives on the rise

Own brands and retailers are extending their ranges of free from meat products to meet consumer demand. The plant-based trend grew as British consumers started to take better care of their health, increasingly avoiding processed food.

Increasing popularity of free from dairy

Flexitarian diets or veganism are dominating the trends in cheese. The increased popularity of dairy alternatives amongst British consumers is attributable to the high quality and variety of the products, the perception of them being healthier than milk and ethical sourcing.

COMPETITIVE LANDSCAPE
Private label extends its portfolio

As the free from category is enjoying strong growth in the UK, private label ranges have been extended to offer consumers milk alternatives, lactose-free cheese, lactose-free butter and spreads or gluten-free baked goods. Private label has a strong presence in free from dairy, and both Tesco and Sainsbury’s have launched their own lactose-free ranges.

Danone leads free from

Danone with Alpro leads free from category. Alpro’s bestsellers, Almond and Soy milk, soya-based big pot and little pot yoghurts, are driving growth of the brand in the UK.

NPDs and premiumisation

As consumer demand for free from products grows, manufacturers are reformulating and developing new alternatives for choosy consumers. Lactose-free, vegan cheese is undergoing significant innovation, including adding various ingredients such as tapioca starch, brown rice sprouts and coconut oil fermented nuts.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Free from products target health-conscious consumers
Free from meat alternatives on the rise
Increasing popularity of free from dairy

COMPETITIVE LANDSCAPE

Private label extends its portfolio
Danone leads free from
NPDs and premiumisation

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Growing number of health-conscious consumers
BFY reduced sugar and free from perform well
Danone and Coca-Cola remain large players in HW
Internet retailing and discounters boost health and wellness sales
Increasing innovation and availability over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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