Demand for plant-based nutrition is booming in Ukraine and this underpinned very strong growth in sales of free from dairy and free from meat throughout the second half of the review period. Milk alternatives and meat substitutes are rather new concepts in Ukraine and both free from meat and free from dairy are still relatively underdeveloped categories.
Free from lactose dairy and free from lactose baby food each registered positive sales growth in 2021, with both categories benefiting from the wider consumer awareness of the realities of lactose intolerance and the importance of avoiding lactose among those who are unable to digest it. This trend is linked to the more responsible attitudes that many Ukrainians are now taking towards their health and the role that a healthy diet has to play in a healthy lifestyle.
Although there has traditionally been only very limited demand for free from gluten products in Ukraine, the category is emerging rapidly due to spreading consumer awareness of gluten intolerance and the major issues that it can cause for the human digestive system. With increasing numbers of Ukrainians interested in avoiding gluten due to their inability to digest it.
Free from dairy milk is expected to register particularly robust sales growth over the forecast period, with the category expected to benefit from the major breakthrough that has recently been seen in consumer attitudes towards milk alternatives. Indeed, with consumer awareness of milk alternatives rising rapidly, it is expected that there will be a wide variety of different types of milk alternatives available in Ukraine during the forecast period, with consumers expected to become increasingly accustomed to the flavours and textures of these products.
Free from meat meat and seafood substitutes is slated for a very strong performance over the forecast period, with exceptionally high sales growth expected to be due to rapidly rising consumer demand on the one hand the fact that the category is rising from such a low sales base on the other. Ukrainians increasingly perceive free from meat meat and seafood alternatives as inherently healthy options, with these products seen as beneficial due to their much lower saturated fat content than red meat, for instance.
Free from claims are set to become more popular in butter and spreads over the forecast period as consumers are becoming more accustomed to specifically searching for products with free from claims in the category. This is a consequence of the strong growth seen in demand for butter and spreads that is free from cholesterol claim in recent years, the result of spreading consumer awareness of the harm that a diet high in cholesterol can do to the human cardiovascular system.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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