Executive Summary

Apr 2019
PROSPECTS
More local companies expected to enter free from lactose dairy

While free from lactose dairy was mainly represented by international companies in 2018, there were a number of major local players present, including MilkiLand Ukraine DP. It is expected that more domestic companies will enter over the forecast period, as the outlook for the category remains favourable.

Consumer awareness of free from meat substitutes increases

Free from meat substitutes such as tofu, soy-based goulash etc still have a niche appeal in Ukraine, being mainly purchased by vegans or those seeking novel taste experiences. Nonetheless, consumer awareness of such products has increased in recent years, partly because of rising health-consciousness but also thanks to the growing availability of packaged and unpackaged varieties in mainstream grocery retailers channels like supermarkets and hypermarkets.

Demand for HA liquid milk formula products set to continue rising

Despite high unit prices, HA liquid milk formula is expected to record strong growth in retail volume and current value sales over the forecast period. The positive development of the category will be supported by the rising incidence of food allergies among young children in Ukraine and better education about the symptoms of such conditions among parents.

COMPETITIVE LANDSCAPE
Nestlé-Ukraine enters free from gluten breakfast cereals

Nestlé-Ukraine expanded its free from portfolio in 2018 with the launch of a new free from gluten breakfast cereals range. The Nestlé Corn Flakes Gluten Free range offers different flavour variants, including products made with chocolate, honey and nuts.

Domestic producers show little interest in chilled meat substitutes

While awareness of free from meat chilled meat substitutes remains low in Ukraine, such products are beginning to gain popularity among vegans and more affluent health-conscious consumers. During the review period, challenging economic conditions and political instability discouraged local manufacturers from investing in this category.

More local companies likely to follow Lustdorf into free from dairy milk alternatives

For most of the review period, free from dairy milk in Ukraine was mainly represented by soy-based products, with demand for other product types remaining low and their availability being largely confined to specialist health food stores. However, from 2017 onwards economic recovery and the stabilisation of foreign exchange rates facilitated improvements in the distribution of free from dairy milk products made from rice, almonds and ingredients other than soy via hypermarkets and supermarkets.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Ukraine - Category analysis

HEADLINES

PROSPECTS

More local companies expected to enter free from lactose dairy
Consumer awareness of free from meat substitutes increases
Demand for HA liquid milk formula products set to continue rising

COMPETITIVE LANDSCAPE

Nestlé-Ukraine enters free from gluten breakfast cereals
Domestic producers show little interest in chilled meat substitutes
More local companies likely to follow Lustdorf into free from dairy milk alternatives

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Health and wellness current value sales continue to grow strongly
Influence of on-the-go consumption trend increasingly evident in 2018
International players continue to lead many categories
Modern grocery retailers expand their health and wellness assortments

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources