While free from lactose dairy was mainly represented by international companies in 2018, there were a number of major local players present, including MilkiLand Ukraine DP. It is expected that more domestic companies will enter over the forecast period, as the outlook for the category remains favourable.
Free from meat substitutes such as tofu, soy-based goulash etc still have a niche appeal in Ukraine, being mainly purchased by vegans or those seeking novel taste experiences. Nonetheless, consumer awareness of such products has increased in recent years, partly because of rising health-consciousness but also thanks to the growing availability of packaged and unpackaged varieties in mainstream grocery retailers channels like supermarkets and hypermarkets.
Despite high unit prices, HA liquid milk formula is expected to record strong growth in retail volume and current value sales over the forecast period. The positive development of the category will be supported by the rising incidence of food allergies among young children in Ukraine and better education about the symptoms of such conditions among parents.
Nestlé-Ukraine expanded its free from portfolio in 2018 with the launch of a new free from gluten breakfast cereals range. The Nestlé Corn Flakes Gluten Free range offers different flavour variants, including products made with chocolate, honey and nuts.
While awareness of free from meat chilled meat substitutes remains low in Ukraine, such products are beginning to gain popularity among vegans and more affluent health-conscious consumers. During the review period, challenging economic conditions and political instability discouraged local manufacturers from investing in this category.
For most of the review period, free from dairy milk in Ukraine was mainly represented by soy-based products, with demand for other product types remaining low and their availability being largely confined to specialist health food stores. However, from 2017 onwards economic recovery and the stabilisation of foreign exchange rates facilitated improvements in the distribution of free from dairy milk products made from rice, almonds and ingredients other than soy via hypermarkets and supermarkets.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Ukraine with research from Euromonitor's team of in-country analysts.
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