Executive Summary

Apr 2019
PROSPECTS
Free from dairy milk remains the largest free from category in Vietnam

Free from dairy milk remained the dominant free from packaged food category in Vietnam in value terms in 2018. Soy milk has long been popular in the country, even since before it was mass produced in packaged form.

Awareness of free from gluten and free from lactose products remains low

Awareness of free from lactose and free from gluten packaged food was low in Vietnam in 2018, with demand for such products largely confined to those suffering from lactose and gluten allergies or intolerances. Interest in these product types is gradually increasing, however, as rising health-consciousness is making consumers more aware that digestive discomfort and similar symptoms previously attributed to other factors might actually be caused by food allergies.

COMPETITIVE LANDSCAPE
Vinasoy continues to dominate free from packaged food in Vietnam

Vinasoy remained the dominant company in free from packaged food in value terms in 2018. This was due to its commanding lead in free from dairy, where it offers a broad range of products under the Fami and Vinasoy brands.

Competition in free from meat chilled meat substitutes set to intensify

Free from meat chilled meat substitutes remained the second most important free from category in Vietnam after free from dairy milk in 2018, and also posted the strongest growth in current value sales. This category is mainly represented by tofu products.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Free From in Vietnam

Samples (FAQs about Samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Vietnam - Category analysis

HEADLINES

PROSPECTS

Free from dairy milk remains the largest free from category in Vietnam
Awareness of free from gluten and free from lactose products remains low

COMPETITIVE LANDSCAPE

Vinasoy continues to dominate free from packaged food in Vietnam
Competition in free from meat chilled meat substitutes set to intensify

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Rising health-consciousness boosts consumption of health and wellness products
FF products continue to gain popularity in Vietnam
Vinamilk remains the overall market leader in 2018
Demand for heath and wellness products is concentrated in cities
Outlook for the forecast period remains positive

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources