Free from dairy milk remained the dominant free from packaged food category in Vietnam in value terms in 2018. Soy milk has long been popular in the country, even since before it was mass produced in packaged form.
Awareness of free from lactose and free from gluten packaged food was low in Vietnam in 2018, with demand for such products largely confined to those suffering from lactose and gluten allergies or intolerances. Interest in these product types is gradually increasing, however, as rising health-consciousness is making consumers more aware that digestive discomfort and similar symptoms previously attributed to other factors might actually be caused by food allergies.
Vinasoy remained the dominant company in free from packaged food in value terms in 2018. This was due to its commanding lead in free from dairy, where it offers a broad range of products under the Fami and Vinasoy brands.
Free from meat chilled meat substitutes remained the second most important free from category in Vietnam after free from dairy milk in 2018, and also posted the strongest growth in current value sales. This category is mainly represented by tofu products.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Vietnam with research from Euromonitor's team of in-country analysts.
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The Food Intolerance in Vietnam market research report includes:
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