The fresh food industry experienced another year of positive growth in 2017, driven by volume growth in emerging regions of Asia Pacific and Middle East and Africa. Overall, volume growth has been supported by a positive performance in all categories, most notably in plant-based proteins such as pulses and nuts, which is testament to an evolving global diet. This report offers a global overview of the fresh food industry, and highlights major trends and developments.
Consumers are increasingly seeking wholesome, fresh products that benefit general wellbeing and nutrition, such as hybrid varieties naturally enriched through cross-selection, organic or antibiotic-free animal produce.
As concerns about the impact of agriculture on the environment grow, sustainability and security of food come to the fore. Food waste, responsible sourcing, and fair trade are top of the list of features consumers increasingly seek.
Premium positioning and higher unit prices are ever more present as consumers seek quality and indulgence. They drive growth in saturated markets and are most pronounced in meat, fish and seafood in well-developed markets.
Internet retailing and innovative concepts such as meal kits and round-the-clock vending add value, increasing consumer reach. Nonetheless, traditional retail channels remain dominant as cultural entrenchment is profound.
Growth of the global population will allow greater total consumption, with developing economies around the world powering demand. Retail value growth can also be augmented by greater economic prowess in these markets.
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