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Fresh Food

Our Passport Fresh Food database helps redirect assumptions and uncover new opportunities with global insights on category trends in 54 countries worldwide.

With intuitive navigation to statistics and analysis on the industry, Passport Fresh Food helps move your business forward with a stronger strategic direction.


  • Align corporate strategy to the outlook and growth potential of the market
  • Identify new export markets
  • Inform marketing, brand, product and sales functions
  • Explore the full range of potential clients
  • Follow key consumer trends, opportunities and threats
  • Inform value chain strategy across packaging, distribution and retailing
  • Analyse volume and value sales and explore market structures
  • Examine distribution trends to maximise channel revenue
  • Inform procurement, logistics and shopper profiling


  • 15 years of historic data and 5 year forecasts
  • 20 years of comparable data
  • Volume sales
  • Total sales
  • Retail, foodservice and institutional sales by volume
  • Retail sales by value
  • Retail channel sales analysis
  • Analysis by type: packaged vs. unpackaged fresh food
  • Analysis by type: standard vs. organic / fair trade fresh food
  • Production, import and export statistics


  • Dashboards deliver a visual representation of category, company and channel performance to reveal future opportunities and threats 
  • Global reports on the latest market trends, new product activity and emerging growth sectors examine the market from a global and regional perspective
  • Country reports analyse key trends and developments in 80 national markets for all product categories, competitors and channels 

See our full fresh food category and country coverage