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Strategy Briefing

Fresh Ground Coffee Pods: Niche or Mainstay?

42 pages, Jul 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Fresh ground coffee pods experienced extensive growth between 2007 and 2012. The combination of convenience and quality afforded by pods makes them a value-added product with a premium positioning. As such, pod penetration is almost exclusively limited to the higher income regions of Western Europe and North America. In this new report, Euromonitor International examines opportunities in this dynamic category, which has the potential to attract fresh and instant coffee drinkers alike.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Value growth surges since 2007

Between 2007 and 2012, the value growth of fresh ground coffee pods dramatically exceeded every other type of coffee. Despite relatively limited geographical penetration, the premium price tag of pods has enabled the category to have a substantial impact on the value of the entire coffee industry.

Concentrated in developed markets

Consumption of fresh ground coffee pods remains confined to higher income regions where fresh coffee is the dominant format. In 2012, Western Europe and North America accounted for over 90% of pod volume and value.

Consolidated among top brands

Still a relatively new industry, the pod market is heavily consolidated among the top four manufacturers. Nevertheless, as the market expands, leading players are beginning to lose share to newer companies.

2012: The year the patents expired

The top brands, Nespresso and Keurig, saw several of their key patents expire in 2012. These expirations could lead to a boom in competing pod brands, particularly in Western Europe.

Emerging markets are difficult to penetrate

The high price tag of pods makes penetration difficult in lower income regions. However, the single-serving format of pods, which provides a bridge from instant coffee to fresh, is appealing to consumers in emerging markets. Pods will achieve great success among these budding coffee drinkers by focusing on a more economical positioning and a wider selection of flavours.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Global Market Performance

Fresh ground coffee pods sales reach US$8 billion in 2012

Convenience and quality comes at a premium

Pod market is geographically concentrated

Value growth outpaces volume growth

Greater competition will drive down prices

Pod format has yet to affect beverages other than coffee

Global performance highlights 2012

Regional Performance

Americas drive overall coffee retail growth

Coffee preferences vary greatly by region

Top 10 pod markets

Leading markets differ greatly

Western Europeans are earliest adopters

Southern Europe drives growth

Country spotlight: France

North America is the fastest growing region

Opportunities in Latin America

Regional run-down

Competitive Analysis

Consolidated among top five brands

Green Mountain Coffee Roasters leads value growth

Nespresso maintains widest global presence

Company spotlight: Green Mountain Coffee Roasters

Brand spotlight: Nespresso

Nespresso system versus GMCR K-cup system

Mondelez targets Nespresso’s market

Private label pod expansion

Brand spotlight: Nescafé Dolce Gusto

Competitive wrap-up

Prospects and Opportunities

Growth will begin to taper

Market will remain concentrated

Pod potential in instant coffee markets

Fresh coffee for instant occasions

Summary

Why buy this report?

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Megatrends

Strategy Briefing

Fresh Ground Coffee Pods: Niche or Mainstay?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Value growth surges since 2007

Concentrated in developed markets

Consolidated among top brands

2012: The year the patents expired

Emerging markets are difficult to penetrate

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Market Performance

Fresh ground coffee pods sales reach US$8 billion in 2012

Convenience and quality comes at a premium

Pod market is geographically concentrated

Value growth outpaces volume growth

Greater competition will drive down prices

Pod format has yet to affect beverages other than coffee

Global performance highlights 2012

Regional Performance

Americas drive overall coffee retail growth

Coffee preferences vary greatly by region

Top 10 pod markets

Leading markets differ greatly

Western Europeans are earliest adopters

Southern Europe drives growth

Country spotlight: France

North America is the fastest growing region

Opportunities in Latin America

Regional run-down

Competitive Analysis

Consolidated among top five brands

Green Mountain Coffee Roasters leads value growth

Nespresso maintains widest global presence

Company spotlight: Green Mountain Coffee Roasters

Brand spotlight: Nespresso

Nespresso system versus GMCR K-cup system

Mondelez targets Nespresso’s market

Private label pod expansion

Brand spotlight: Nescafé Dolce Gusto

Brand spotlight: Nescafé Dolce Gusto

Competitive wrap-up

Prospects and Opportunities

Growth will begin to taper

Market will remain concentrated

Pod potential in instant coffee markets

Fresh coffee for instant occasions

Summary

Why buy this report?

Want to find out more about this report?

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