The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2013
US$1,200Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Fresh ground coffee pods experienced extensive growth between 2007 and 2012. The combination of convenience and quality afforded by pods makes them a value-added product with a premium positioning. As such, pod penetration is almost exclusively limited to the higher income regions of Western Europe and North America. In this new report, Euromonitor International examines opportunities in this dynamic category, which has the potential to attract fresh and instant coffee drinkers alike.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Between 2007 and 2012, the value growth of fresh ground coffee pods dramatically exceeded every other type of coffee. Despite relatively limited geographical penetration, the premium price tag of pods has enabled the category to have a substantial impact on the value of the entire coffee industry.
Consumption of fresh ground coffee pods remains confined to higher income regions where fresh coffee is the dominant format. In 2012, Western Europe and North America accounted for over 90% of pod volume and value.
Still a relatively new industry, the pod market is heavily consolidated among the top four manufacturers. Nevertheless, as the market expands, leading players are beginning to lose share to newer companies.
The top brands, Nespresso and Keurig, saw several of their key patents expire in 2012. These expirations could lead to a boom in competing pod brands, particularly in Western Europe.
The high price tag of pods makes penetration difficult in lower income regions. However, the single-serving format of pods, which provides a bridge from instant coffee to fresh, is appealing to consumers in emerging markets. Pods will achieve great success among these budding coffee drinkers by focusing on a more economical positioning and a wider selection of flavours.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.