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Freshippo

January 2021

Freshippo is Alibaba's pioneering grocery chain, launched in 2016 as part of the company's New Retail strategy. Freshippo exemplifies the omnichannel strategy by seamless blending the online and offline shopping experiences. It uses retail stores to warehouse and fulfil online orders, allowing consumers who live within 3km of a Freshippo store to receive free home delivery of online orders within 30 minutes. Freshippo has expanded rapidly to over 300 stores within five years.

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Overview:

Euromonitor International's report on ICA Sverige AB delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of ICA Sverige AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of ICA Sverige AB.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of ICA Sverige AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Freshippo : key company facts
Freshippo’s omnichannel investments
Freshippo’s omnichannel strategy in context
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Why buy this report:

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