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Strategy Briefing

From Samba Surge to Aztec Tiger

48 pages, Aug 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With evidence of a cooling in luxury goods demand in Asia, together with softer spending by tourists in Europe and North America, there has never been a more promising time for the luxury goods industry to ramp up investment in Latin America. The region’s emerging middle class is highly aspirational and hungry for prestige brands, while the super rich are doing more of their shopping at home. Wealth is filtering from the capitals to small and mid-sized cities, bringing retail modernisation in it

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Retail revolution

The value of Latin America’s retail market has sky-rocketed over the past five years, spurred by a mushrooming middle class, wider access to consumer credit and a surge in retail modernisation.

Shopping mall boom

Upscale shopping malls are springing up all over the region, creating opportunities for luxury retailers to develop new and broader footprints in capitals and second tier cities alike.

Spread of wealth

In the key markets of Brazil and Mexico, middle class wealth is spreading beyond traditional consumption hubs and bringing in its wake an appetite for prestige international brands.

Social media

There has been dramatic growth in social media, opening up new opportunities for luxury brands to engage with consumers. Brazilians and Mexicans are now among the biggest users of Facebook in the world.

The MBA axis

Mexico, Brazil and Argentina fuel over 60% of retail spending in Latin America and are at the crux of the luxury goods opportunity. Mexico’s economy is growing fastest, and luxury goods expenditure could overtake Brazil by 2014.

Off the beaten path

Peru’s economy is one of the fastest growing in Latin America, and its luxury goods market is ripe for new investment. Chile, Colombia and Uruguay also present attractive niche opportunities.

Contraband effect

Vibrant contraband activity impacts the development of luxury brands, though not always in a negative way. The biggest hub is the Paraguayan free zone of Ciudad Del Este, which feeds the Brazilian and Argentinean markets.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

The New Latin America

US$1 trillion retail market attracts new luxury goods investment

Power shift from traditional to modern retail will spur luxury demand

The emerging middle class is a sweet spot for luxury goods

Social media is an opportunity in the making for luxury brands

Latin America’s spending power catching up on developed markets

Burgeoning credit card culture will diversify luxury penetration

The challenge of an ageing demographic

The Middle Class Revolution

Latin America’s luxury opportunity pivots around the MBA axis

The region’s HNWIs are now shopping at home rather than abroad

An emerging middle class hungry for prestige brands

Pockets of luxury opportunity in Latin America’s smaller economies

Social media is a chance for brands to get closer to consumers

The MBA Axis of Growth

The MBA triumvirate fuels a US$9 billion luxury goods market

Luxury goods growth in MBA is outperforming developed markets

Luxury spending in Mexico is set for strong growth

International designer labels drive Mexico’s luxury goods demand

Aspiration is at the heart of the brand battleground in Mexico

Brazil’s import tariffs are a bigger barrier than a weaker economy

Niche segments present attractive Brazilian growth prospects

Brazil’s new shopping malls are beacons of luxury opportunity

Brazil’s key regional battlegrounds

International luxury goods retailers shut up shop in Argentina

Designer clothes and fine wine shore up luxury spending

Buenos Aires loses its swagger but not its luxury heritage

Off the Beaten Path

Venezuela presents risk for new luxury goods investment

Strong iPad demand is a positive sign for luxury goods in Colombia

Chilean consumers are the most discerning in Latin America

Peru’s AB class is growing faster than any other income group

Luxury goods opportunity in Ecuador will remain weak

Per capita income in Uruguay is the highest in Latin America

International tourism drives niche luxury demand in Costa Rica

Opportunities Going Forward

Modern retail is fuelling a revolution in regional consumer culture

Brazilian shopping malls will push into small and mid-sized cities

Mexico will be a new regional darling of luxury goods opportunity

The digital revolution will inspire innovation in luxury branding

Contraband will continue to impact luxury goods development

The aspiration factor is critical to brand strategy in Latin America

Summary 1 the main strategic opportunities in Latin America

Summary 2 key recommendations for luxury brand development

Why buy this report?

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Megatrends

Strategy Briefing

From Samba Surge to Aztec Tiger

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Retail revolution

Shopping mall boom

Spread of wealth

Social media

The MBA axis

Off the beaten path

Contraband effect

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

The New Latin America

US$1 trillion retail market attracts new luxury goods investment

Power shift from traditional to modern retail will spur luxury demand

The emerging middle class is a sweet spot for luxury goods

Social media is an opportunity in the making for luxury brands

Latin America’s spending power catching up on developed markets

Burgeoning credit card culture will diversify luxury penetration

The challenge of an ageing demographic

The Middle Class Revolution

Latin America’s luxury opportunity pivots around the MBA axis

The region’s HNWIs are now shopping at home rather than abroad

An emerging middle class hungry for prestige brands

Pockets of luxury opportunity in Latin America’s smaller economies

Social media is a chance for brands to get closer to consumers

The MBA Axis of Growth

The MBA triumvirate fuels a US$9 billion luxury goods market

Luxury goods growth in MBA is outperforming developed markets

Luxury spending in Mexico is set for strong growth

International designer labels drive Mexico’s luxury goods demand

Aspiration is at the heart of the brand battleground in Mexico

Brazil’s import tariffs are a bigger barrier than a weaker economy

Niche segments present attractive Brazilian growth prospects

Brazil’s new shopping malls are beacons of luxury opportunity

Brazil’s key regional battlegrounds

International luxury goods retailers shut up shop in Argentina

Designer clothes and fine wine shore up luxury spending

Buenos Aires loses its swagger but not its luxury heritage

Off the Beaten Path

Venezuela presents risk for new luxury goods investment

Strong iPad demand is a positive sign for luxury goods in Colombia

Chilean consumers are the most discerning in Latin America

Peru’s AB class is growing faster than any other income group

Luxury goods opportunity in Ecuador will remain weak

Per capita income in Uruguay is the highest in Latin America

International tourism drives niche luxury demand in Costa Rica

Opportunities Going Forward

Modern retail is fuelling a revolution in regional consumer culture

Brazilian shopping malls will push into small and mid-sized cities

Mexico will be a new regional darling of luxury goods opportunity

The digital revolution will inspire innovation in luxury branding

Contraband will continue to impact luxury goods development

The aspiration factor is critical to brand strategy in Latin America

Summary 1 the main strategic opportunities in Latin America

Summary 2 key recommendations for luxury brand development

Why buy this report?

Want to find out more about this report?

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