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Megatrends
From Sustainability to Purpose: Digitalisation Shapes the Future of Business with Purpose
Aug 2020
US$1,325
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This report, written by six Euromonitor industry experts, explores the role that the trend towards digitalisation, accelerated by Coronavirus (COVID-19), is set to play across all industries in achieving supply chain and brand transparency, while also providing new tools that allow businesses to take more purposeful decisions to solve the world’s most pressing social and environmental challenges.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Key Findings
Paving the way for human and planetary wellbeing
If the pandemic has taught us anything, it has been the need to restore balance, resetting the economy to drive equitable growth that is mindful of the planet. Healthy businesses goes hand in hand with a healthy planet and a healthy society.
Post-lockdown, companies are expected to make people their new priority while also protecting the planet and their bottom line, being accountable for their actions with enhanced transparency and greater collaboration.
COVID-19, a catalyst for change
With COVID-19 profoundly affecting consumers’ lives, many trends that were already underway such as digitalisation, transparency, ethical living, ecotourism or healthy eating have been accelerated.
Brands must adapt to the new set of values
As these trends evolve in line with consumers’ new values and expectations, companies will have no other option than to re-evaluate their strategies and portfolios, and design products and services with positive impact.
While consumer behaviours such as the increased use of single-use plastic packaging or the decrease in CO2 emissions due to limited travel and economic activity will eventually revert to pre-COVID-19 times, some new habits such as the move towards remote working and the attention on how companies treat employees will likely continue post-lockdown.
Innovation is at the heart of the recovery
With leadership reputation made or lost during times of crises, if there is one thing that should not be paused despite the economic crisis, that is innovation. New ways of thinking and doing will be key pillars to build resilience.
To navigate the new reality in a time were consumers are still worried about the state of the planet while also embracing social causes, businesses are urged to leverage investment in research and development to generate the new forms of values that will resonate with consumers post-COVID-19.
Want to find out more about this report?
Request more informationTable of Contents
introduction
Scope
Introduction
Key findings
Digitalisation: An Enabler of Purpose
Where purpose meets digital innovation
Pre-COVID-19 digital investments
COVID-19 is accelerating digital transformation
Health, Beauty and Fashion
Health, beauty and fashion: digital transformation in the COVID-19 era
Health, beauty and fashion: purpose-led digital innovation
Digital transformation with purpose through COVID-19 and beyond
E.L.F (Survival mode): digital tools to create social awareness
Zalando ( Post-lockdown): digital collaboration
Health, beauty and fashion: digital activation and virtual experiences
Diesel: a glimpse into the future
Drinks and Tobacco
Drinks and tobacco: digital transformation in the COVID-19 era
Drinks and tobacco: purpose-led digital innovation
Digital transformation with purpose through COVID-19 and beyond
Pernod Ricard ( Survival mode): investing in virtual training of bar staff
J.M. Smucker ( Post-lockdown): f armer Connect partnership for traceability
Drinks and tobacco: embedding digital for transparency and trust
Heineken (Australia): a glimpse into the future of bars
Food and Nutrition
Food and nutrition: digital transformation in the COVID-19 era
Food and nutrition: purpose-led digital innovation
Digital transformation with purpose through COVID-19 and beyond
Ninjacart (Survival mode): t racking fresh produce using RFID tech in India
BCU Business (Post-lockdown): COVID-19-free food through blockchain
Food and nutrition: companies expected to drive digital innovation
Singapore’s vertical farms: a glimpse into the future of food security
Home and Technology
Home and technology: digital transformation in the COVID-19 era
Home and technology: purpose-led digital innovation
Digital transformation with purpose through COVID-19 and beyond
Unilever (Survival mode): educating consumers
IKEA ( Post-lockdown) : c reating a better life at home using digital tools
Home and technology: digital technology to drive the circular economy
DeepMind: a glimpse into the future
Services and Payments
Services and payments: digital transformation in the COVID-19 era
Services and payments: purpose-led digital innovation
Digital transformation with purpose through COVID-19 and beyond
Vodafone (Survival mode): using COVID-19 to reduce the digital divide
Paga (P ost-lockdown) : pushing for long-term financial inclusion
Services and payments: driving inclusion through digitalisation
WHILL personal mobility: a glimpse into the future
Conclusion
COVID-19 is a wake-up call for digital investment
Trends in digital investments beyond the outbreak
What should businesses focus on?
Key takeaways
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Coronavirus Pandemic to Rewrite the Future of Businesses | Jul 2020
- Ethical Living | Aug 2017
- Ethical Living in Australia | Jun 2020
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- From Sustainability to Purpose: New Values Driving Purpose-led Innovation | Jul 2020
- Healthy Living | Aug 2017
- Healthy Living in Australia | Nov 2020
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Megatrends in Action 2020: Healthy Living | Dec 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Breathing New Life to Retail in Australia | Jun 2020
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce | Aug 2020
- The Coronavirus Era: “Hometainment” and the New Experiential Consumer | Jun 2020
- The Coronavirus Era: “The New Normal” - What is here to Stay? | Jun 2020
- The Coronavirus Era: From Sustainability to Purpose | Jun 2020
- The Coronavirus Era: How Consumers Shop | Sep 2020
- The Coronavirus Era: Innovation and the New Core | Jun 2020
- The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer | Sep 2020
- The Coronavirus Era: The “New Normal” – Why Nothing Will be Normal | Nov 2020
- The Coronavirus Era: The “New Normal” and Generational Shifts | Nov 2020
- The Coronavirus Era: Wellness Redefined | Jun 2020
- The Coronavirus Era: Where and How Consumers Shop | Jun 2020
- The Coronavirus Era: Where Consumers Shop | Sep 2020
- The Future of the Middle Class | Feb 2020
- The Impact of Coronavirus on Megatrends | Jun 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
- Wellness Redefined: Back to Basics and Reassessing Value | Aug 2020
- Wellness Redefined: Exploring the Case for Emotional Wellbeing | Oct 2020
Complete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Coronavirus Pandemic to Rewrite the Future of Businesses | Jul 2020
- Ethical Living | Aug 2017
- Ethical Living in Australia | Jun 2020
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- From Sustainability to Purpose: New Values Driving Purpose-led Innovation | Jul 2020
- Healthy Living | Aug 2017
- Healthy Living in Australia | Nov 2020
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Megatrends in Action 2020: Healthy Living | Dec 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Breathing New Life to Retail in Australia | Jun 2020
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- Technology as a Megatrend Driver | Jan 2018
- The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce | Aug 2020
- The Coronavirus Era: “Hometainment” and the New Experiential Consumer | Jun 2020
- The Coronavirus Era: “The New Normal” - What is here to Stay? | Jun 2020
- The Coronavirus Era: From Sustainability to Purpose | Jun 2020
- The Coronavirus Era: How Consumers Shop | Sep 2020
- The Coronavirus Era: Innovation and the New Core | Jun 2020
- The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer | Sep 2020
- The Coronavirus Era: The “New Normal” – Why Nothing Will be Normal | Nov 2020
- The Coronavirus Era: The “New Normal” and Generational Shifts | Nov 2020
- The Coronavirus Era: Wellness Redefined | Jun 2020
- The Coronavirus Era: Where and How Consumers Shop | Jun 2020
- The Coronavirus Era: Where Consumers Shop | Sep 2020
- The Future of the Middle Class | Feb 2020
- The Impact of Coronavirus on Megatrends | Jun 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
- Wellness Redefined: Back to Basics and Reassessing Value | Aug 2020
- Wellness Redefined: Exploring the Case for Emotional Wellbeing | Oct 2020