The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2020
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This report, written by six Euromonitor industry experts, explores the role that the trend towards digitalisation, accelerated by Coronavirus (COVID-19), is set to play across all industries in achieving supply chain and brand transparency, while also providing new tools that allow businesses to take more purposeful decisions to solve the world’s most pressing social and environmental challenges.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
If the pandemic has taught us anything, it has been the need to restore balance, resetting the economy to drive equitable growth that is mindful of the planet. Healthy businesses goes hand in hand with a healthy planet and a healthy society.
Post-lockdown, companies are expected to make people their new priority while also protecting the planet and their bottom line, being accountable for their actions with enhanced transparency and greater collaboration.
With COVID-19 profoundly affecting consumers’ lives, many trends that were already underway such as digitalisation, transparency, ethical living, ecotourism or healthy eating have been accelerated.
As these trends evolve in line with consumers’ new values and expectations, companies will have no other option than to re-evaluate their strategies and portfolios, and design products and services with positive impact.
While consumer behaviours such as the increased use of single-use plastic packaging or the decrease in CO2 emissions due to limited travel and economic activity will eventually revert to pre-COVID-19 times, some new habits such as the move towards remote working and the attention on how companies treat employees will likely continue post-lockdown.
With leadership reputation made or lost during times of crises, if there is one thing that should not be paused despite the economic crisis, that is innovation. New ways of thinking and doing will be key pillars to build resilience.
To navigate the new reality in a time were consumers are still worried about the state of the planet while also embracing social causes, businesses are urged to leverage investment in research and development to generate the new forms of values that will resonate with consumers post-COVID-19.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.