Strategy Briefing

From the Online to the Mobile Travel Era

32 pages, Sep 2015

US$1,325

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Over the past 20 years, the rise of online travel has shaken up the travel industry. Today, a new revolution is taking place in travel driven by the rise of the mobile channel. Always-connected travellers use their mobile devices to seek information and services, and make additional bookings, during their trips. The shift of focus from the time of the booking to the travel experience means for travel companies a change to their business models, which now need to incorporate mobile assistance.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Internet access is increasingly mobile

Internet access is becoming increasingly mobile with mobile broadband subscriptions dominating total broadband subscriptions globally in 2014 with a 78% share.

Mobile travel bookings record sharp growth

Mobile sales accounted for 12.5% of total online travel bookings made globally in 2014 and are expected to account for 25% of total global online travel bookings by 2019, to eventually account for the majority of global online travel sales.

OTAs lead mobile travel sales

Online travel agencies (OTAs) was the leading travel category for mobile bookings in 2014. Their leadership in the fast-growing mobile channel translates into a competitive advantage over direct suppliers and traditional intermediaries.

Mobile channel changes consumer behaviour in travel

The rise of the mobile channel has changed travel consumer behaviour as always-connected travellers now use their mobile devices to find information and seek customer services, as well as make additional bookings, during their trips.

Travel companies forced to change their business models

The shift of focus from the time before the trip to the time during the trip means for travel companies a change to their business models, which need to incorporate mobile travel assistance, services and bookings.

Towards an increasingly personalised mobile travel experience

Travel players will be increasingly able to suggest travellers the best things to do for them in the location they are visiting on the basis of their personal preferences, of their exact location, and of the time of the day.

Disrupting travel competitive landscape

The rise of the mobile channel is expected to have a significant impact on the travel competitive landscape, favouring those players that can respond more effectively to the challenges coming from the new technological developments and consumer behaviour.

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Introduction

Scope

Executive Summary

Key findings

Market Background

Global internet access is increasingly mobile

Asia Pacific leads mobile broadband subscriptions

Smartphones dominate global sales of internet access devices

Android strengthens its global leadership in smartphones

Android also leads tablet volume sales

Mobile Travel Bookings Global Overview

Global mobile travel sales record sharp rise

Growing share of mobile within global online travel sales

Online travel agencies lead mobile travel sales in 2014

OTAs also leads in terms of mobile share of online travel sales

OTAs to stay leader in mobile travel sales over 2014-2019

Western Europe leading region for mobile travel sales in 2014

Australasia leads in terms of online travel percentage

Western Europe leader in mobile travel sales over 2014-2019

Mobile Travel Trends

Travel products: Mobile by nature

The rise of multi-screen consumers

Mobile channel changing travel consumer behaviour

Travel business models in the mobile era

Travel companies to become mobile travel assistants

The rise of in-destination tourist services

W earable technologies offering extra convenience and timing

Towards an increasingly personalised mobile travel experience

Disrupting travel competitive landscape

Definitions

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Megatrends

Strategy Briefing

From the Online to the Mobile Travel Era

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Internet access is increasingly mobile

Mobile travel bookings record sharp growth

OTAs lead mobile travel sales

Mobile channel changes consumer behaviour in travel

Travel companies forced to change their business models

Towards an increasingly personalised mobile travel experience

Disrupting travel competitive landscape

Want to find out more about this report?

Table of Contents

Introduction

Scope

Executive Summary

Key findings

Market Background

Global internet access is increasingly mobile

Asia Pacific leads mobile broadband subscriptions

Smartphones dominate global sales of internet access devices

Android strengthens its global leadership in smartphones

Android also leads tablet volume sales

Mobile Travel Bookings Global Overview

Global mobile travel sales record sharp rise

Growing share of mobile within global online travel sales

Online travel agencies lead mobile travel sales in 2014

OTAs also leads in terms of mobile share of online travel sales

OTAs to stay leader in mobile travel sales over 2014-2019

Western Europe leading region for mobile travel sales in 2014

Australasia leads in terms of online travel percentage

Western Europe leader in mobile travel sales over 2014-2019

Mobile Travel Trends

Travel products: Mobile by nature

The rise of multi-screen consumers

Mobile channel changing travel consumer behaviour

Travel business models in the mobile era

Travel companies to become mobile travel assistants

The rise of in-destination tourist services

W earable technologies offering extra convenience and timing

Towards an increasingly personalised mobile travel experience

Disrupting travel competitive landscape

Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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