From Traditional to Postmodern: The Evolution of Soft Drinks Distribution

Strategy Briefing

About This Report

Sep 2013

Consumption of soft drinks around the world is evolving hand in hand with the retailing and consumer foodservice landscape. As consumers move from traditional to modern and postmodern drinking habits, soft drinks producers and vendors alike have had to adapt to new challenges to reach both new and existing consumers in a new way. Boundaries between producers and vendors are becoming blurred to fit the ever changing nature of consumption, where mix and match rules and loyalty is down.

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From Traditional to Postmodern: The Evolution of Soft Drinks Distribution

What this report includes

  • Top-level strategic analysis of how major consumer trends will influence global markets
  • Consumer insight
  • Impact across all relevant consumer markets
  • Unique graphics and case studies
  • Key market snapshots
  • Accompanying presentation to synthesise main findings

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment


Objectives and parameters
How, where and why: Understanding the soft drinks consumer
Traditional to modern to postmodern: Market-by-market
From traditional to postmodern: World map in 2012
Traditional, modern and postmodern retailers
Distribution landscape: Three exemplary markets

Soft Drinks Distribution Overview

From traditional monopoly to mix and match distribution
Soft drinks distribution evolves alongside the retail landscape
Highly varied distribution landscape across soft drinks categories
On-trade missing out on potential for differentiation
Slow evolution of store-based retail landscape
Regional preferences shape soft drinks distribution
Availability, local habits and drinking stage all impact consumption
Key takeaways

Distribution Shaping Soft Drinks Landscape: The Power of Vendors

Who is driving what? Retail expansion opens new opportunities
Necessary adaptation to independent small grocers
Reaching consumers in a new way: Urban and rural convenience
From overchoice and polarisation to premium and experimental
Foodservice creates demand for modern soft drinks
Summary: The power of retail and foodservice vendors

Distribution Shaping Soft Drinks Landscape: Soft Drinks Producers as Vendors

Soft drinks producers cut out the middle man
Direct selling initiatives target low income traditional consumers
Modern retail meets modern soft drinks
Postmodern retail: “ P op-up” stores and online showrooms
Soft drinks producers face a struggle as vending players
Facing the challenge of limited product mix in postmodern vending

Distribution Shaping Soft Drinks Landscape: Vendors as Soft Drinks Producers

Retailing and foodservice vendors want their share of soft drinks
Distributors as soft drinks producers: Private label around the world
Private label faces mixed prospects globally
Retailers as producers: Pushing for added value private label
Summary: Private label analysis by drinking habits stage

Future Opportunities in Soft Drinks Distribution

Future outlook of the grocery retailing landscape
What is next? Staple, convenience and premium private label
What is next? Multichannel strategy in traditional countries
What is next? Parapharmacies, the next modern retail format
What is next? Re-inventing soft drinks retailers in all stages
What is next? Custom boxes for postmodern markets
Key future opportunities in soft drinks distribution

Report Definitions

Data parameters and report definitions
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