From Traditional to Postmodern: The Evolution of Soft Drinks Distribution

Introduction

Scope

Objectives and parameters

How, where and why: Understanding the soft drinks consumer

Traditional to modern to postmodern: Market-by-market

From traditional to postmodern: World map in 2012

Traditional, modern and postmodern retailers

Distribution landscape: Three exemplary markets

Soft Drinks Distribution Overview

From traditional monopoly to mix and match distribution

Soft drinks distribution evolves alongside the retail landscape

Highly varied distribution landscape across soft drinks categories

On-trade missing out on potential for differentiation

Slow evolution of store-based retail landscape

Regional preferences shape soft drinks distribution

Availability, local habits and drinking stage all impact consumption

Key takeaways

Distribution Shaping Soft Drinks Landscape: The Power of Vendors

Who is driving what? Retail expansion opens new opportunities

Necessary adaptation to independent small grocers

Reaching consumers in a new way: Urban and rural convenience

From overchoice and polarisation to premium and experimental

Foodservice creates demand for modern soft drinks

Summary: The power of retail and foodservice vendors

Distribution Shaping Soft Drinks Landscape: Soft Drinks Producers as Vendors

Soft drinks producers cut out the middle man

Direct selling initiatives target low income traditional consumers

Modern retail meets modern soft drinks

Postmodern retail: “ P op-up” stores and online showrooms

Soft drinks producers face a struggle as vending players

Facing the challenge of limited product mix in postmodern vending

Distribution Shaping Soft Drinks Landscape: Vendors as Soft Drinks Producers

Retailing and foodservice vendors want their share of soft drinks

Distributors as soft drinks producers: Private label around the world

Private label faces mixed prospects globally

Retailers as producers: Pushing for added value private label

Summary: Private label analysis by drinking habits stage

Future Opportunities in Soft Drinks Distribution

Future outlook of the grocery retailing landscape

What is next? Staple, convenience and premium private label

What is next? Multichannel strategy in traditional countries

What is next? Parapharmacies, the next modern retail format

What is next? Re-inventing soft drinks retailers in all stages

What is next? Custom boxes for postmodern markets

Key future opportunities in soft drinks distribution

Report Definitions

Data parameters and report definitions

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