Fruits recorded a marginally more positive performance in 2021 via retail compared to the previous year, when the category was negatively impacted by a shortage of migrant workers due to the closure of borders a result of the pandemic (in March 2020, the entry of foreign labour was banned), although this scenario continued to have an impact heading into the following year. Labour shortages encouraged some players to cut acreage or were forced to increase employees’ wages.
Emerging niche fruits such as cranberries/blueberries, which carry much higher unit prices, and which had witnessed dynamic growth rates over the review period, experienced a significant slowdown in demand due to the switch by local consumers to more affordable fruits in 2021. However, in general, the demand and interest in fresh berries, especially blueberries, raspberries, and strawberries, is growing in Russia, supported by improving supply and the development and availability of these fruits in modern grocery retailers.
Fruits is expected to record a solid performance over the forecast period, with retail volume sales predicted to fully recover to pre-pandemic levels by 2022. However, it is important to note that the dynamics of the category are highly dependent on the economic situation.
Organic produce held marginal share of fruits roots in Russia at the end of the review period. While this segment is in infancy, growing interest from environmentally-conscious consumers is likely to support further growth over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fruits industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.See All of Our Definitions
This report originates from Passport, our Fruits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!