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Strategy Briefing
Full-Service Restaurants in Asia Pacific
Aug 2018
US$1,325Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The full-service restaurants category in Asia Pacific is driven by the popularity of local cuisines. The rising population of millennials and their busy lifestyles has supported the rapid growth of full-service restaurants. Further, rising disposable incomes and the fondness for local cuisines, especially Chinese food in major markets such as China and India, have supported the development of this category.
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Overview
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China dominates full-service restaurants (FSR) in Asia Pacific
China is one of the biggest markets in the world for full-service restaurants. Its strength can be credited to the rising demand for dining out among the population, along with improved economic conditions in the country. Interest in trying new and different types of food have supported the rapid growth of the category in the country.
Asian FSR dominates the FSR market in Asia Pacific owing to the strong demand for authentic local cuisine
The region has seen the growing popularity of Asian cuisine, especially Chinese food. Consumers of all ages like this type of food due to the variety of flavours as well as ready availability throughout the region. Moreover, the buoyant growth of third party delivery service has supported the growth of Asian FSR in the region.
The retail channel gains share in FSR sales owing to the rising popularity of shopping malls
FSR sales through the retail channel have gained popularity across Asia Pacific. The rise in sales through the channel can be credited to the growing popularity of malls as a one-stop solution for consumers for shopping, entertainment and dining out. Increasingly, millennials also prefer to visit malls to socialise with friends over drinks and food in a café or a restaurant.
Favourable economic conditions give rise to the development of more exotic cuisines
The rising disposable incomes of consumers, with both men and women working, and busy lifestyles have developed the market for exotic cuisines, such as European and North American FSR. Consumers are increasingly becoming aspirational in their consumption patterns, and demand additional services, along with healthier and premium ingredients in the food they eat.
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Introduction
Scope
Key findings
Regional Overview
Variety in local cuisines drives the foodservice market
Changes in government policies cause a slowdown in growth
Asian FSR receives a boost from third party delivery service
Consumers seeking unique atmosphere and value for money
New cuisines have started gaining momentum in China
Millennials’ preferences drive demand for FSR
Asian FSR dominates across major markets
Rising demand from growing population aids China’s dominance
Brand awareness drives sales through the standalone channel
Retail channel gains popularity as they offer a one-stop solution
Leading Companies and Brands
Domestic players dominate in a highly fragmented market
Skylark and Yum revamp their strategies to counter slowdown
Japan’s chained market led to high share for top regional players
Brands maintain their lead through expansion and innovation
Forecast Projections
China and India will continue to witness steady growth
Busy lifestyles and convenience drive consumers towards dining-out
Country Snapshots
China: market context
China: competitive and retail landscape
Japan: market context
Japan: competitive and retail landscape
India: market context
India: competitive and retail landscape
South Korea: market context
South Korea: competitive and retail landscape
Indonesia: market context
Indonesia: competitive and retail landscape
Vietnam: market context
Vietnam: competitive and retail landscape
Hong Kong, China: market context
Hong Kong, China: competitive and retail landscape
Taiwan: market context
Taiwan: competitive landscape
Thailand: market context
Thailand: competitive and retail landscape
Malaysia: market context
Malaysia: competitive and retail landscape
Philippines: market context
Philippines: competitive and retail landscape
Singapore: market context
Singapore: competitive and retail landscape
Appendix
Definitions
Definitions
Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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