Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Strategy Briefing

Full-Service Restaurants in Asia Pacific

Aug 2018

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The full-service restaurants category in Asia Pacific is driven by the popularity of local cuisines. The rising population of millennials and their busy lifestyles has supported the rapid growth of full-service restaurants. Further, rising disposable incomes and the fondness for local cuisines, especially Chinese food in major markets such as China and India, have supported the development of this category.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

China dominates full-service restaurants (FSR) in Asia Pacific

China is one of the biggest markets in the world for full-service restaurants. Its strength can be credited to the rising demand for dining out among the population, along with improved economic conditions in the country. Interest in trying new and different types of food have supported the rapid growth of the category in the country.

Asian FSR dominates the FSR market in Asia Pacific owing to the strong demand for authentic local cuisine

The region has seen the growing popularity of Asian cuisine, especially Chinese food. Consumers of all ages like this type of food due to the variety of flavours as well as ready availability throughout the region. Moreover, the buoyant growth of third party delivery service has supported the growth of Asian FSR in the region.

The retail channel gains share in FSR sales owing to the rising popularity of shopping malls

FSR sales through the retail channel have gained popularity across Asia Pacific. The rise in sales through the channel can be credited to the growing popularity of malls as a one-stop solution for consumers for shopping, entertainment and dining out. Increasingly, millennials also prefer to visit malls to socialise with friends over drinks and food in a café or a restaurant.

Favourable economic conditions give rise to the development of more exotic cuisines

The rising disposable incomes of consumers, with both men and women working, and busy lifestyles have developed the market for exotic cuisines, such as European and North American FSR. Consumers are increasingly becoming aspirational in their consumption patterns, and demand additional services, along with healthier and premium ingredients in the food they eat.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Regional Overview

Variety in local cuisines drives the foodservice market

Changes in government policies cause a slowdown in growth

Asian FSR receives a boost from third party delivery service

Consumers seeking unique atmosphere and value for money

New cuisines have started gaining momentum in China

Millennials’ preferences drive demand for FSR

Asian FSR dominates across major markets

Rising demand from growing population aids China’s dominance

Brand awareness drives sales through the standalone channel

Retail channel gains popularity as they offer a one-stop solution

Leading Companies and Brands

Domestic players dominate in a highly fragmented market

Skylark and Yum revamp their strategies to counter slowdown

Japan’s chained market led to high share for top regional players

Brands maintain their lead through expansion and innovation

Forecast Projections

China and India will continue to witness steady growth

Busy lifestyles and convenience drive consumers towards dining-out

Country Snapshots

China: market context

China: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

India: market context

India: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Taiwan: market context

Taiwan: competitive landscape

Thailand: market context

Thailand: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Appendix

Definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Full-Service Restaurants in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

China dominates full-service restaurants (FSR) in Asia Pacific

Asian FSR dominates the FSR market in Asia Pacific owing to the strong demand for authentic local cuisine

The retail channel gains share in FSR sales owing to the rising popularity of shopping malls

Favourable economic conditions give rise to the development of more exotic cuisines

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Variety in local cuisines drives the foodservice market

Changes in government policies cause a slowdown in growth

Asian FSR receives a boost from third party delivery service

Consumers seeking unique atmosphere and value for money

New cuisines have started gaining momentum in China

Millennials’ preferences drive demand for FSR

Asian FSR dominates across major markets

Rising demand from growing population aids China’s dominance

Brand awareness drives sales through the standalone channel

Retail channel gains popularity as they offer a one-stop solution

Leading Companies and Brands

Domestic players dominate in a highly fragmented market

Skylark and Yum revamp their strategies to counter slowdown

Japan’s chained market led to high share for top regional players

Brands maintain their lead through expansion and innovation

Forecast Projections

China and India will continue to witness steady growth

Busy lifestyles and convenience drive consumers towards dining-out

Country Snapshots

China: market context

China: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

India: market context

India: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Taiwan: market context

Taiwan: competitive landscape

Thailand: market context

Thailand: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Appendix

Definitions

Definitions

Definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports