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Strategy Briefing

Full-Service Restaurants in Eastern Europe

Jan 2019

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Eastern Europe shows active development in terms of full-service restaurants. A stable economic situation together with growing consumer interest results in growth of the eating out culture, previously very niche in the region. Despite strong competition from other foodservice categories and certain economic issues in a number of countries, full-service restaurants are expected to show a positive performance over the forecast period, with new concepts, menus and other novelties.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Economic stability as a market development background

The majority of Eastern European countries saw stable and positive economic performances over the review period. Increasing disposable incomes, low unemployment, political stability in the region contributes to growing interest dining out. Russia and Ukraine experienced a tense situation and difficulties, however by the end of the review period the countries also showed slow recovery.

Increasing tourist flows contribute to FSR development

All Eastern European countries, with the exception of Ukraine, demonstrated strong development in terms of incoming and domestic tourists. This positively affected consumer foodservice in general, and FSR in particular, as tourists are more open to eating out and trying new places and flavours.

Novelties drive consumer interest

A growing number of interesting new concepts within full-service restaurants drives consumer interest. New menus and formats in various price segments offer consumers a unique experience and contribute to the establishment of a new dining culture in Eastern Europe, which was previously very niche. Huge room for development remains.

Market remains highly fragmented

The market in Eastern Europe remained highly fragmented with “others” holding over 80% in value terms. Consumers expect a unique and interesting experience rather than a standard approach, which chained restaurants provide. There are only a few players active within several countries, such as Pizza Hut.

European full-service restaurants dominate

The great variety of European FSR in the region, together with growing interest in local food, drives the category. Consumers believe local products to be healthier, containing fewer artificial ingredients, and at the same time feel that they are supporting local food production.

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Introduction

Scope

Key findings

Regional Overview

Despite certain issues Eastern Europe shows stable development

Russia and Ukraine negatively affect regional performance

European restaurants strongly dominate within the region

Growing variety and novelties within restaurants drives the market

Strong actual growth in European and pizza FSR

Growing economic stability in the region brings consumer interest

Standalone dominates among full-service restaurants

Retail and lodging show active development, but standalone still dominates

Leading Companies and Brands

Full-service restaurants remain highly fragmented in Eastern Europe

The only leader in Eastern Europe: Yum!Brands Inc

Few full-service restaurant players are international in Eastern Europe

Pizza Hut keeps leading position for long period

Forecast Projections

Poland drives Eastern Europe, while Russia still leads

Eastern Europe to see stable development over forecast period

Country Snapshots

Bulgaria: market context

Bulgaria: competitive and retail landscape

Czech Republic: market context

Czech Republic: competitive and retail landscape

Hungary: market context

Hungary: competitive and retail landscape

Poland: market Context

Poland: competitive and retail landscape

Romania: market Context

Romania: competitive and retail landscape

Russia: market Context

Russia: competitive and retail landscape

Slovakia: market Context

Slovakia: competitive and retail landscape

Ukraine: market Context

Ukraine: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Full-Service Restaurants in Eastern Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Economic stability as a market development background

Increasing tourist flows contribute to FSR development

Novelties drive consumer interest

Market remains highly fragmented

European full-service restaurants dominate

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Despite certain issues Eastern Europe shows stable development

Russia and Ukraine negatively affect regional performance

European restaurants strongly dominate within the region

Growing variety and novelties within restaurants drives the market

Strong actual growth in European and pizza FSR

Growing economic stability in the region brings consumer interest

Standalone dominates among full-service restaurants

Retail and lodging show active development, but standalone still dominates

Leading Companies and Brands

Full-service restaurants remain highly fragmented in Eastern Europe

The only leader in Eastern Europe: Yum!Brands Inc

Few full-service restaurant players are international in Eastern Europe

Pizza Hut keeps leading position for long period

Forecast Projections

Poland drives Eastern Europe, while Russia still leads

Eastern Europe to see stable development over forecast period

Country Snapshots

Bulgaria: market context

Bulgaria: competitive and retail landscape

Czech Republic: market context

Czech Republic: competitive and retail landscape

Hungary: market context

Hungary: competitive and retail landscape

Poland: market Context

Poland: competitive and retail landscape

Romania: market Context

Romania: competitive and retail landscape

Russia: market Context

Russia: competitive and retail landscape

Slovakia: market Context

Slovakia: competitive and retail landscape

Ukraine: market Context

Ukraine: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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