Functional Food and Growing Importance of Labelling

Delivery

This report comes in PPT.

Key Findings

Food as medicine gains momentum in light of COVID-19

Since the initial impact of COVID-19 the concept of wellness is being redefined and preventative health has become top of mind for consumers. Gut health has seen an additional boost due to its relation to immunity health. Products positioned to support immunity or containing ingredients such as probiotics known to help the immune system are expected to thrive in the future.

Healthy food as a tool to manage chronic disease

The role of food to treat chronic disease such as diabetes is a concept that increasingly takes shape and attracts the interest of food manufacturers, retailers and even insurers.

Promising outlook for products with functional claims that address consumers’ need states

Consumers seek products that pick them up throughout the day and provide energy, allow them to focus or help them to go to sleep. This offers opportunities for manufacturers to cater to new consumption occasions, as it is often consumer beliefs that drive the success of products with functional claims.

Mood food expected to spark further interest in light of COVID-19 crisis

The rise of mental wellbeing awareness opens opportunities for new products often called mood food. This has the potential to further boost the interest in CBD-infused products, an emerging trend that develops quickly despite regulatory hurdles.

Focus of protein shifts from a quantitative to a qualitative perspective

Despite the fact that protein continues to be over-consumed in developed countries, it remains a key functional nutrient. The call for sustainability drives product innovation with interesting developments, for example in the plant-based space. These have the potential to disrupt traditional protein sources.

Front-of-pack nutrition labelling in the spotlight of regulatory environment

Front-of-pack nutrition labels continue to gain ground. There are regional differences in the approach of informing versus warning consumers. These developments urge food manufacturers to re-evaluate product formulations.