Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support beauty and women’s and men’s health, including premenstrual syndrome (PMS) and fertility, is heating up. This report explores the potential of beauty and gender-specific health benefits in food, and showcases product innovation in this space.
Packaged food products with beauty support concepts are being seen more in the global market. While the concept is still niche and thus small players are more active in the edible beauty space, global giants in packaged food are also joining the race. Collagen is the most popular ingredient in functional products targeting beauty, but innovation in functional ingredients which help to improve appearance is accelerating.
More and more beauty players with a key focus on external beauty products, such as skin care and colour cosmetics, are offering edible beauty products. Although innovation is mostly seen in supplement format at the moment, some products are sold in food format. Competition among food, supplement and beauty players is heating up.
Beauty is not only for women, but also for men and all other genders. Demand for skin care, hair care and colour cosmetics is increasing among male consumers. Edible products targeting men and promising to improve their appearance are emerging.
As consumer awareness of holistic beauty and wellness increases, attention to improving gut, sleep and mental health for the purpose of improving appearance is becoming stronger.
Beyond beauty, women’s and men’s health is becoming a hot topic in functional products. Functional food products targeting PMS (premenstrual syndrome) and menopausal symptoms are emerging, and demand and potential are strong.Some successful long-sellers in functional food supporting fertility exist in Asia.
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