Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Functionality, Naturalness and Stevia Key to Developing Beverages to Fit Today’s trends

48 pages, Jan 2013

US$1,200

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Low calorie content is key to healthy beverages, but consumers are demanding more. Innovation is driven by naturally healthy and functional beverages. Consumers are turning away from artificial ingredients to more natural products, and demand for products which offer added value is increasing. As education about efficacious ingredients rises, claims should be harnessed for greater opportunities. This report looks at the potential for success of healthy drinks, and where further prospects may lie

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Healthy beverages recover to outperform conventional counterparts

As consumer confidence restores, value demand for health-positioned drinks is returning and growth of health and wellness beverages is set to outperform the wider soft and hot drinks industry over 2012-2016.

Consumers demand more than just low calories

Demand for healthy beverages is moving away from purely low-calorie variants to those which whilst low-calorie also offer added health benefits through either greater natural ingredients or added functionality.

Superfruit juice moving up the value chain

Superfruit juice has become more appealing to the mass market as manufacturers offer healthy, convenient beverages with modern packaging at affordable prices. To improve affordability, the juice content is being lowered and by 2014 global sales of superfruit juice drinks (up to 24% juice content) are set to overtake 100% superfruit juice.

Stevia has given reduced sugar beverages a much needed boost

Reduced sugar beverages remain popular, but consumers increasingly associate these with artificial ingredients. The authorisation of stevia has given this category a much needed boost worldwide, and products such as carbonates, functional bottled water and RTD tea are set to benefit, as they are most suited to its use.

Consumers looking for added value through functionality

Fortified/functional beverages outperformed reduced sugar beverages in most regions over 2006-2011 as tough economic times have led consumers to look to gain added value from products. Consumers are becoming more aware of ingredients which offer added functionality and, as such, the likes of fruit/vegetable juice and bottled water have seen significant development. Claims allowed by the EU?s Article 13.1 general health claims regulations will help boost knowledge of functionality.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Want to find out more about this report?

Request more information

Introduction

Scope

Objectives of global briefing

Key findings

Health and wellness beverages outperform wider drinks industry

Reduced Sugar Beverages

What do consumers want from a healthy beverage?

Consumers want lower calorie content

Latin American interest in reduced sugar beverages is on the up

Consumers in North America have moved to healthier beverages

What consumer think of low-calorie soft drinks

Accelerating growth in naturally healthy soft drinks

Carbonates dominate reduced sugar beverages

Trop50's time for tea

2012: the year of stevia in Europe

Naturally Healthy Beverages

What do consumers consider to be natural?

Asian speciality drinks lead growth of naturally healthy beverages

Superfruit juice should learn from NH ready-to-drink tea

The RTD format has proven successful for green tea

Superfruit juice moving up the value chain

Superfruit juice: big players looking to cement their lead

Coconut water becomes more affordable and functional

Superfruit juice: from expensive treat to everyday purchase

Superfruit juice: room for further innovation

Fortified/Functional Beverages

FF outperforms BFY reduced sugar beverages in all regions

Energy and sports drinks dominate fortified/functional

New product development strategies: Functional

Health and wellness (HW) beverages by prime positioning in 2011

Functional claims add value but should not be taken out of context

General wellbeing leads claims but this will not correlate to sales

Article 13.1 approved ingredients for claims (1)

Article 13.1 approved ingredients for claims (2)

First response: Using the verbatim wording of EU approved claims

A wave of “me too” innovation based on health claims expected

Claims offer opportunities to expand established product lines

Outlook

Naturally healthy to see 73% of retail value by 2016

HW beverages to generate US$74.5 bn in new sales in 2011-2016

Conclusion: the ultimate recipe for a healthy beverage

Appendix

Naturally healthy (NH) superfruit juice definition

Report terminology

Report parameters: 54 health and wellness countries covered

Health and wellness category definitions

Health and wellness product coverage

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Functionality, Naturalness and Stevia Key to Developing Beverages to Fit Today’s trends

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Healthy beverages recover to outperform conventional counterparts

Consumers demand more than just low calories

Superfruit juice moving up the value chain

Stevia has given reduced sugar beverages a much needed boost

Consumers looking for added value through functionality

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Health and wellness beverages outperform wider drinks industry

Reduced Sugar Beverages

What do consumers want from a healthy beverage?

Consumers want lower calorie content

Latin American interest in reduced sugar beverages is on the up

Consumers in North America have moved to healthier beverages

What consumer think of low-calorie soft drinks

Accelerating growth in naturally healthy soft drinks

Carbonates dominate reduced sugar beverages

Trop50's time for tea

2012: the year of stevia in Europe

Naturally Healthy Beverages

What do consumers consider to be natural?

Asian speciality drinks lead growth of naturally healthy beverages

Superfruit juice should learn from NH ready-to-drink tea

The RTD format has proven successful for green tea

Superfruit juice moving up the value chain

Superfruit juice: big players looking to cement their lead

Coconut water becomes more affordable and functional

Superfruit juice: from expensive treat to everyday purchase

Superfruit juice: room for further innovation

Fortified/Functional Beverages

FF outperforms BFY reduced sugar beverages in all regions

Energy and sports drinks dominate fortified/functional

New product development strategies: Functional

Health and wellness (HW) beverages by prime positioning in 2011

Functional claims add value but should not be taken out of context

General wellbeing leads claims but this will not correlate to sales

Article 13.1 approved ingredients for claims (1)

Article 13.1 approved ingredients for claims (2)

First response: Using the verbatim wording of EU approved claims

A wave of “me too” innovation based on health claims expected

Claims offer opportunities to expand established product lines

Outlook

Naturally healthy to see 73% of retail value by 2016

HW beverages to generate US$74.5 bn in new sales in 2011-2016

Conclusion: the ultimate recipe for a healthy beverage

Appendix

Naturally healthy (NH) superfruit juice definition

Report terminology

Report parameters: 54 health and wellness countries covered

Health and wellness category definitions

Health and wellness product coverage

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports