The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2015
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In an era where experiences trump ownership, adventure travel is poised to benefit from demographic, technological and environmental trends to lead the wider travel industry on sustainable development. In this presentation, we look at the big shifts taking place to 2030 in tourism demand as the world tilts East. The future success or failure of travel brands rests on understanding three fundamental themes: Tomorrow’s Travellers, Hyper-Connectivity and The Mindful Traveller.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The travel industry is set to experience unprecedented levels of demand, as evermore consumers in emerging markets join the middle classes. There will be enormous pressure on infrastructure, resources and destinations.
Baby Boomers are edging out of the market, replaced by Generation Y and future generations, Z and Alpha, that will expect seamless interactions with brands.
There will be a more ethnically diverse traveller mix as new middle classes from Asia, Latin America and Africa cross the income threshold and start travelling. BRICs and MINTs offer the greatest potential.
Connected consumers expect brands to engage before, during and after a trip. Convenience, value for money, choice, authenticity and personalisation are key.
Sustainability is being adopted across the travel spectrum with public, private and consumers increasingly onboard. It is time to break out of the silos to ensure that stakeholders work together to guarantee sustainable development, driving maximum socioeconomic benefits and minimising environmental impacts.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.