Future of Travel 2030: Adventure Travel World Summit Presentation

Introduction

Scope

Key findings

Setting The Scene

Turn of the century

Defining adventure travel

Is it more common to gift experiences over things?

Minimum impact, maximum benefit

Cross-industry lessons

Common success criteria

Trends convergence

Case study: Costa Rica

Case study: Costa Rica

The travel of tomorrow

Speeding up

Tomorrow is already here

Getting to Know 2030

Demographic shifts

Talking about our generation

Y outh of tomorrow

Moving to mobile first

Travel rises up the global agenda

Unprecedented levels of demand

Best case scenario vs worst case scenario

Key Themes

#1: Tomorrow’s travellers

China leapfrogs the competition

#2: Hyper-connectivity

Seminal digital timeline

Impact on future travel landscape

Reaching the optimum peak

#3: The mindful traveller

Sustainability gains traction

Kind-bit: Personal impact monitoring

Future Scenarios

#1: Tomorrow’s t ravellers

Emerging source markets

Responsive to different priorities

Enhanced personalised service

#2: Hyper-connectivity

Demands hyper-attention to detail

Tech utopia vs dystopia

Tracker app potential

#3: The mindful traveller

Difficult choices ahead

#4: Sharing economy

Reducing the gender gap

#5: Urban adventure

Exploring micro urban potential

Redefining cities

Adventure travel manifesto

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