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Strategy Briefing

Future of Travel 2030: Adventure Travel World Summit Presentation

52 pages, Oct 2015

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In an era where experiences trump ownership, adventure travel is poised to benefit from demographic, technological and environmental trends to lead the wider travel industry on sustainable development. In this presentation, we look at the big shifts taking place to 2030 in tourism demand as the world tilts East. The future success or failure of travel brands rests on understanding three fundamental themes: Tomorrow’s Travellers, Hyper-Connectivity and The Mindful Traveller.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Huge demand brings capacity challenges

The travel industry is set to experience unprecedented levels of demand, as evermore consumers in emerging markets join the middle classes. There will be enormous pressure on infrastructure, resources and destinations.

Demographic shifts

Baby Boomers are edging out of the market, replaced by Generation Y and future generations, Z and Alpha, that will expect seamless interactions with brands.

Tomorrow’s travellers

There will be a more ethnically diverse traveller mix as new middle classes from Asia, Latin America and Africa cross the income threshold and start travelling. BRICs and MINTs offer the greatest potential.

Hyper-connectivity

Connected consumers expect brands to engage before, during and after a trip. Convenience, value for money, choice, authenticity and personalisation are key.

The mindful traveller

Sustainability is being adopted across the travel spectrum with public, private and consumers increasingly onboard. It is time to break out of the silos to ensure that stakeholders work together to guarantee sustainable development, driving maximum socioeconomic benefits and minimising environmental impacts.

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Introduction

Scope

Key findings

Setting The Scene

Turn of the century

Defining adventure travel

Is it more common to gift experiences over things?

Minimum impact, maximum benefit

Cross-industry lessons

Common success criteria

Trends convergence

Case study: Costa Rica

The travel of tomorrow

Speeding up

Tomorrow is already here

Getting to Know 2030

Demographic shifts

Talking about our generation

Y outh of tomorrow

Moving to mobile first

Travel rises up the global agenda

Unprecedented levels of demand

Best case scenario vs worst case scenario

Key Themes

#1: Tomorrow’s travellers

China leapfrogs the competition

#2: Hyper-connectivity

Seminal digital timeline

Impact on future travel landscape

Reaching the optimum peak

#3: The mindful traveller

Sustainability gains traction

Kind-bit: Personal impact monitoring

Future Scenarios

#1: Tomorrow’s t ravellers

Emerging source markets

Responsive to different priorities

Enhanced personalised service

#2: Hyper-connectivity

Demands hyper-attention to detail

Tech utopia vs dystopia

Tracker app potential

#3: The mindful traveller

Difficult choices ahead

#4: Sharing economy

Reducing the gender gap

#5: Urban adventure

Exploring micro urban potential

Redefining cities

Adventure travel manifesto

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Future of Travel 2030: Adventure Travel World Summit Presentation

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Huge demand brings capacity challenges

Demographic shifts

Tomorrow’s travellers

Hyper-connectivity

The mindful traveller

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Setting The Scene

Turn of the century

Defining adventure travel

Is it more common to gift experiences over things?

Minimum impact, maximum benefit

Cross-industry lessons

Common success criteria

Trends convergence

Case study: Costa Rica

Case study: Costa Rica

The travel of tomorrow

Speeding up

Tomorrow is already here

Getting to Know 2030

Demographic shifts

Talking about our generation

Y outh of tomorrow

Moving to mobile first

Travel rises up the global agenda

Unprecedented levels of demand

Best case scenario vs worst case scenario

Key Themes

#1: Tomorrow’s travellers

China leapfrogs the competition

#2: Hyper-connectivity

Seminal digital timeline

Impact on future travel landscape

Reaching the optimum peak

#3: The mindful traveller

Sustainability gains traction

Kind-bit: Personal impact monitoring

Future Scenarios

#1: Tomorrow’s t ravellers

Emerging source markets

Responsive to different priorities

Enhanced personalised service

#2: Hyper-connectivity

Demands hyper-attention to detail

Tech utopia vs dystopia

Tracker app potential

#3: The mindful traveller

Difficult choices ahead

#4: Sharing economy

Reducing the gender gap

#5: Urban adventure

Exploring micro urban potential

Redefining cities

Adventure travel manifesto

Why buy this report?

Want to find out more about this report?

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