Moving beyond the Coronavirus pandemic to look long term, Euromonitor International asks what will the future of travel be in 2040? We assess what will be the big shifts and drivers of tourism demand, what a sustainable future looks like and how brands and destinations will adapt to life post-Coronavirus (COVID-19). Finally, we take a futuristic look at how travel brands will digitally transform to deliver value-added, consumer-centric experiences that protect the triple bottom line.
Despite the COVID-19 pandemic and subsequent recession, key drivers such as urbanisation, ageing population, the rise of Asia, digital transformation and sustainability will continue to shape the way that we live, work and travel.
Moving past the pandemic, the focus will gradually shift away from health and safety protocols to the growing climate emergency, especially as the 2030 deadline nears and the need to reach net zero carbon emissions intensifies.
Younger generations such as millennials, and Generations Z and Alpha are more engaged with the climate emergency and will help to bring about the radical change in behaviour and attitudes as to how and why people travel.
Brands and destinations that are set to last the test of time are where digital converges with experience and sustainability to create a powerful consumer offer that mitigates the negative impacts and enhances the positive effects.
The future travel experience will be truly personalised, delivering seamless and safe services that are high value, low touch and putting people at the centre.
New advances in technology will usher in a new era of automation, requiring upskilling for staff to provide greater levels of high-quality, personalised service.
Tracking climate impact across consumers, brands and destinations will be critical for building in resilience, agility and speed to deal with future risks.
The alternative to achieving the 17 SDGs is unimaginable. The COVID-19 pandemic has been a wake-up call to the actions governments can undertake to take back control to protect people and the next time, it may be to save the planet.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
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