Future of Weight Management with Stevia, CLA and Satiety Food and Drinks: Functional Approach versus Calorie Reduction

Introduction

Scope

Objectives of global briefing

Key findings

Category Focus: Passive Approach to Weight Management

Active approach versus passive approach

Passive approach: Better for you packaged food breakdown

Better for you reduced fat: Dairy dominates

BFY reduced fat ready meals: Focus on Australia

Reduced sugar cola carbonates key player

Soft drinks: Sugar in ‘healthy’ drinks

Global consumption of stevia

Stevia rebaudiana (Reb-A): An up and coming phenomenon

Stevia: Current regulatory landscape

Sprite Green by Coca-Cola Co in the US

Trop50 by PepsiCo in the US

Villars Chocolate with Stevia in France and Switzerland

Category Focus: Active Approach to Weight Management

Active weight management: Global picture

Fortified/functional weight management: Milk far ahead

Functional ingredients in weight management

Conjugated linoleic acid (CLA)

Fabuless by DSM

Safflower Power with CLA in the US

NeuroDrinks

Weight Management: Company Focus

Weight management: World’s top 10 leading companies

Leading weight management companies worldwide

The Coca Cola Company in weight management

The Coca-Cola Company: Brand portfolio performance

Kraft Foods Inc in weight m anagement

Kraft revenue breakdown

Weight Watchers in weight m anagement p ackaged f ood

Ready meals: Weight Watchers’ cash cow

Outlook

Weight management beverages to recover dynamically

Dairy to remain leader while sales of RTD teas will skyrocket

Final conclusions

Appendix

A fast moving story…

Report parameters

Data parameters and report definitions

Health and wellness category definitions

Health and wellness product coverage

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