Gaining Share through Scale and Brand Equity in Baby Food

July 2011

Leading players' corporate strategies in the highly consolidated, dynamically growing baby food market are focused on building large scale operations, high brand equities and health credentials. Historically, baby food arms of pharmaceutical companies have been attractive acquisition targets for expanding food manufacturers, and in the future the remaining such divisions are expected to be ideal targets. Organic growth via portfolio development is focused on science-driven product innovations.

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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages


Key findings

Key Corporate Strategies and Competitive Landscape

Growth factors and key corporate strategies in baby food
Highly consolidated, rapidly growing global baby food market
Asia-Pacific and milk formula drives global market growth
Dynamic growth expected across all categories in China
Middle East Africa: Focus on Saudi Arabia
Acquisition-led strategies achieve high growth rates
Top two global players' regional advantages and market gaps
Evaluation of strategic objectives and challenges (1)
Evaluation of strategic objectives and challenges (2)
Evaluation of strategic objectives and challenges (3)

Enlarged Scale of Operations in Baby Food

Immediate impacts of multi-regional scale M&As in baby food
Gerber acquisition fills geographic market gaps for Nestlé...
...but post-acquisition global performance below market level
Key to global growth: Focus on China
Danone's baby food acquisition transforms portfolio
Danone's baby food arm shows most resilience to recession
Making baby food a core pillar of operations
Potential expansion scenarios for Heinz and Unilever
Potential global scale acquisition targets
Pharma -focused companies' baby food arms in M&A deals
Market opportunities via Abbott, Pfizer and Mead Johnson
Potential bold movers for global scale baby food assets (1)
Potential bold movers for global scale baby food assets (2)
JV operations with local players in emerging markets
Case study: Sanlu baby food JV has gone wrong for Fonterra
Case study: Mead Johnson's international expansion via JV

Infrastructure – Global Operational Strategies

Investment in global operational infrastructure and research
Investment target markets
Strongly research driven growth in developed markets
Promotion of baby food products to comply with ethical code

Intensifying Innovation in Developed and Developing Markets

Innovations aligned with most dominant trends in baby food
Currently reigning health and wellness trends in baby food
Fortified/functional – strongest portfolio development trend
Organic remains strongest in developed markets
Ethical values still a niche trend in baby food

Evaluation of Leading Global Brand Strategies

Triple-pronged brand development strategies in baby food
Evaluation of leading baby food brand performances (1)
Evaluation of leading baby food brand performances (2)
C ommon weakness of leading brands: North America reliance
Evaluating best brand expansion t arget m arkets
Entering established regional brands into new markets


Focus on scale, infrastructure and innovation


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