The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2014
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Online travel consumers are changing as they increasingly embrace mobile internet devices, demand more personalised real-time services and enjoy sharing travel reviews and services with their peers. 2014 is expected to be another year of strong innovation for online travel in particular in the fields of wearable technologies and of a wider usage of Big Data by travel companies in order to offer a more tailored consumer experience, at the same time increasing conversion rates
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The global online travel market is far from mature in 2014, continuing its steady growth in all travel categories, driven by emerging markets, especially in Asia Pacific, but also by healthy performances recorded in advanced economies.
However, online travel consumers are changing as they increasingly embrace mobile internet devices, demand more personalised real-time services and enjoy sharing travel reviews and services with their peers.
2014 is expected to be another year of strong innovation for online travel in particular in the fields of wearable technologies and connected cars, and in terms of a wider usage of Big Data by travel companies in order to offer a more tailored consumer experience, at the same time increasing conversion rates.
These consumer trends have a deep impact on the competitive environment, giving rise to the increasing importance of technology players such as Google and Facebook and metasearch engines.
The Online Travel Agency category is seeing significant consolidation with Priceline and Expedia emerging as the dominant players.
At the same time, competition between intermediaries and direct suppliers is heating up, with airlines prevailing in the air category and online travel agencies gaining ground in the hotels category.
In this new environment, a new generation of companies may become the future giants of the travel industry; these include mobile travel agencies (MTAs) such as HotelTonight and Blink, and players from emerging markets such as Ctrip and MakeMyTrip.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.