Strategy Briefing

Game-Changing Technology Key to Capturing the New Online Travel Consumer

28 pages, May 2014

US$1,325

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About This Report

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Online travel consumers are changing as they increasingly embrace mobile internet devices, demand more personalised real-time services and enjoy sharing travel reviews and services with their peers. 2014 is expected to be another year of strong innovation for online travel in particular in the fields of wearable technologies and of a wider usage of Big Data by travel companies in order to offer a more tailored consumer experience, at the same time increasing conversion rates

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Steady growth continues for global online travel sales

The global online travel market is far from mature in 2014, continuing its steady growth in all travel categories, driven by emerging markets, especially in Asia Pacific, but also by healthy performances recorded in advanced economies.

Online travel consumers are changing

However, online travel consumers are changing as they increasingly embrace mobile internet devices, demand more personalised real-time services and enjoy sharing travel reviews and services with their peers.

2014 year of strong innovation

2014 is expected to be another year of strong innovation for online travel in particular in the fields of wearable technologies and connected cars, and in terms of a wider usage of Big Data by travel companies in order to offer a more tailored consumer experience, at the same time increasing conversion rates.

Rising importance for technology players in travel

These consumer trends have a deep impact on the competitive environment, giving rise to the increasing importance of technology players such as Google and Facebook and metasearch engines.

Consolidation in OTA category

The Online Travel Agency category is seeing significant consolidation with Priceline and Expedia emerging as the dominant players.

Competition intensifies between intermediaries and direct suppliers

At the same time, competition between intermediaries and direct suppliers is heating up, with airlines prevailing in the air category and online travel agencies gaining ground in the hotels category.

Emerging players

In this new environment, a new generation of companies may become the future giants of the travel industry; these include mobile travel agencies (MTAs) such as HotelTonight and Blink, and players from emerging markets such as Ctrip and MakeMyTrip.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Global Overview

Global online travel sales record healthy growth

Air transport leads online travel sales, followed by hotels

North America remains ahead in online travel sales

Asia Pacific to double its online travel sales by 2017

Consumer Trends in Online Travel

Multi-screen consumer behaviour goes mainstream

Impact of wearable technologies and connected cars

Peer-to-peer and the sharing economy

Rising demand for real-time services

Personalisation required to address too much information

Using Big Data to target the individual consumer

Holistic approach required

A New Competitive Environment

Google accounts for two thirds of global web searches

Technology players: Google

Facebook most popular social medium globally

Engaging customers through social media

Technology players: Facebook

OTAs: Increased consolidation

Tough competition between intermediaries and direct suppliers

Traditional retailers embrace online travel

A new competitive environment

Shift to Asia Pacific

The next big players in online travel

Why buy this report?

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Megatrends

Strategy Briefing

Game-Changing Technology Key to Capturing the New Online Travel Consumer

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Steady growth continues for global online travel sales

Online travel consumers are changing

2014 year of strong innovation

Rising importance for technology players in travel

Consolidation in OTA category

Competition intensifies between intermediaries and direct suppliers

Emerging players

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

Global online travel sales record healthy growth

Air transport leads online travel sales, followed by hotels

North America remains ahead in online travel sales

Asia Pacific to double its online travel sales by 2017

Consumer Trends in Online Travel

Multi-screen consumer behaviour goes mainstream

Impact of wearable technologies and connected cars

Peer-to-peer and the sharing economy

Rising demand for real-time services

Personalisation required to address too much information

Using Big Data to target the individual consumer

Holistic approach required

A New Competitive Environment

Google accounts for two thirds of global web searches

Technology players: Google

Facebook most popular social medium globally

Engaging customers through social media

Technology players: Facebook

OTAs: Increased consolidation

Tough competition between intermediaries and direct suppliers

Traditional retailers embrace online travel

A new competitive environment

Shift to Asia Pacific

The next big players in online travel

Why buy this report?

Want to find out more about this report?

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