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Strategy Briefing
Gaming: Implications of Growth for Global Marketing Strategies
Jan 2008
US$2,600
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This report scopes global gross gambling revenues, the drivers and company strategies for the international industry and focuses on behaviour and trends for the relevant economies. The industry is losing some of its taboos for the consumer and becoming a mainstream form of entertainment. Factors behind this change include the commercialisation of major gaming companies, deregulation, media interest and the growth of on-line gambling and tourism.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
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Request more informationTable of Contents
Gaming: Implications of Growth for Global Marketing Strategies
EXECUTIVE SUMMARY
Key Trends and Drivers
Summary 1 Growth Drivers in the Gaming Market 2007The Gaming Market
Chart 1 Casino Revenues in Major Markets 2006Gaming Consumers
Summary 2 National Gaming Preferences 2007Company Developments
Chart 2 World’s Major Gaming Companies by Revenues 2006-2007Outlook
Summary 3 Opportunities and Challenges in the Gaming Industry to 2011INTRODUCTION
Definitions
Gaming versus gambling
Types of gaming
Internet opens up gaming audiencePoker remains ever popular
Statistics
The Gambling Consumer
MARKET DRIVERS
Economic indicators
Impact on gaming revenuesThe state of the global economy
Disposable Income
Table 1 Average Annual Disposable Incomes by Country 2001/2006
Changing Attitudes Towards Debt
The rise of consumer borrowingTable 2 Per Capita Value of Credit Card Transactions in Selected Countries 2002/2007
Impact on gaming market
Internet Usage
General TrendsChart 3 Growth in On-line Population in Top 15 On-line Countries January 2006-January 2007
Chart 4 Top 15 Countries by Internet Users 2007
Impact on gaming market
Summary 4 On-line Versus Off-line Gaming 2007
Mobile Phone Usage
General TrendsTable 3 Number of Mobile Phone Users by Country 2001-2006
Impact on gaming market
Influence of the media
Impact of Technology
Automated and virtual pokerVirtual racing
Electronic bingo
KEY TRENDS AND DEVELOPMENTS
Legislation and Deregulation
Influence of the StateOn-line gambling regulations in the US
On-line gambling regulations in Europe
New gambling regulations for South Africa
Gaming regulations in Europe
Effects of anti-smoking measures
Advertising regulations
Gaming and Tourism
Casinos drive tourism growthCasinos’ contribution to tourist attraction revenues
Chart 5 Casinos as a % Total Tourist Attraction Revenues by Country 2006
Table 4 Casino Revenues by Country 2001-2006
Trends in Casino Destinations
USEurope
Asia
Australasia and South Africa
Summary 5 Major Gaming Destinations 2007
The Social Cost of Gambling
Compulsive gambling defined as illness...but little state help for sufferers
Japanese addicts face imprisonment
Industry codes of practice
COMPANY DEVELOPMENTS
Overview of companies
Harrah’s leads the wayGenting reaches international status
UK bookmakers rank among world’s largest gaming companies
On-line casinos earn place among leaders
Summary 6 Leading Gaming Companies 2007
Company Strategies
Industry consolidationSummary 7 Key Mergers and Acquisitions 2005-2007
International expansion
New product development
Relocation
Advertising
CSR Policies
GAMING IN MAJOR MARKETS
Australia
Gambling revenuesChart 6 Australian Gambling Revenues By Type 2005
Problem gambling
Australia’s leading casinos
Table 5 Leading Australian Casinos by Number of Visitors 2001-2005
China
Gambling seen as chance to get rich quickRelaxation of travel restrictions allows exodus to Macao
On-line gambling
France
Chart 7 French Gambling Expenditure By Type 2006State monopoly
Industry fights for liberalisation of on-line marketplace
Casinos
Table 6 Leading Casinos by Revenue 2005
Horse racing
On-line gambling
Germany
On-line gambling soarsTV betting channel boosts public interest
Betting industry remains in state hands
Experts anticipate deregulation
Germany urged by EC to lift on-line gambling ban
Japan
Japan is world’s leading gambling nationTable 7 Gambling Habits in Japan 2006
Sports gambling
The national lottery
Pachinko
Casinos
Problem gambling
South Korea
On-line gamblingCasinos
UK
Gambling Prevalence Study 2007Table 8 Gambling Activities in the UK 1999/2007
Table 9 Characteristics of Gamblers in the UK 2007
Betting
Bingo
Chart 8 UK Bingo Operators: Shares by Number of Outlets 2007
Casinos
Chart 9 UK Casino Operators by Number of Operating Licences August 2007
On-line gambling
US
Industry recovers from Hurricane Katrina damageChart 10 Gambling Revenues by Type 2005
Table 10 Gross Gambling Revenues in the US 2001-2006
Casinos
Table 11 Leading Casino Markets in the US by Gross Revenue 2006
On-line gambling
The gaming consumer
Summary 8 Casino Gambling Consumers – Characteristics 2006
FUTURE OUTLOOK
Trends to Watch
Market potentialNew destinations
Legislative changes in on-line gambling
On-line gambling potential in Asia
Growth of mobile gambling
Automation
Implications for Future Gaming Company Strategies
Further consolidation expectedMarket Forecasts
Global market to be fuelled by new casino growthAsia-Pacific to become second largest regional market
Chart 11 Forecast Casino Revenues by Region 2006/2011
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.