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Strategy Briefing
Gardening in Asia Pacific
45 pages, Jan 2018
US$1,325Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In a region where apartment living has quickly become the norm, gardening has faced an uphill struggle to popularise itself within Asia Pacific. However, urban fatigue and growing desire to live healthily with clean food and the great outdoors present new opportunities for gardening. Urban farming, edible gardening, community, and education, are paving the way for manufacturers and retailers to show consumers that green is the new black.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Asia’s unripe green thumb
Unlike other home and garden categories where Asia Pacific contributes around a third of global value sales, gardening in Asia Pacific only accounts for 11% of the global market. Category growth has traditionally been suppressed by urbanisation sweeping through the region and the lack of lawns and large gardens caused by apartment living. Gardening has also remained a relatively niche hobby. Much like home improvement, the Do-It-For-Me (DIFM) mentality persists and has resulted in low levels of gardening knowledge and tendency to outsource labour.
Indoor gardening brings the great outdoors into homes
Horticulture is the largest category by far in Asia Pacific’s gardening market, with indoor plants presenting the most potential. Horticulture benefits from consumers’ desire to spruce up their interior with greenery despite the lack of gardens. Instead of taking pride in lawns and patios, indoor plants such as bonsai, flowering plants, and pots and planters fit nicely in apartments and require minimal maintenance.
More than just shopping at brick-and-mortar stores
Home improvement and gardening specialist retailers continue to enjoy unparalleled dominance in gardening distribution. Retailers are not only a place for shopping but also a platform for consumers to seek gardening advice as they do not possess sophisticated knowledge. Although internet retailing is still nascent, omnichannel capabilities will become increasingly important for retailers to gain a competitive advantage, especially as the region faces a rapidly ageing population.
Green is the new black
Gardening continues to find its primary audience in older demographics, although a desire for healthy living has allowed urban farming and gardening to burgeon among younger consumers. Backed by government support, community gardening and rooftop gardens are set to continue growing into havens where people, young and old, can go to participate in the relaxing activity of gardening or grow their own edibles.
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Introduction
Scope
Key findings
Regional Overview
Putting Asia Pacific into context
An industry dependent on two heavyweights
As China blooms, so does Asia Pacific
Gardening struggles to find traction in urban cities
Gardening is functional not fashionable in Asia
A tale of two giants with diverging interests
Urbanites embrace their green thumbs with indoor gardening
E-commerce soars in China but is slow to take flight elsewhere
Brick-and-mortar stores lead with store experience and education
Leading Companies and Brands
Price-sensitive consumers lead to a fragmented market
Garden care and power tools prove lucrative in Japan
International players find it hard to pinpoint sweet spot
Winning brands embrace strengths
Forecast Projections
China and Japan to continue leading the way
Emerging opportunities are key to wooing young consumers
Country Snapshots
Japan: market context
Japan: competitive and retail landscape
China: market context
China: competitive and retail landscape
South Korea: market context
South Korea: competitive and retail landscape
Taiwan: market context
Taiwan: competitive and retail landscape
Thailand: market context
Thailand: competitive and retail landscape
India: market context
India: competitive and retail landscape
Singapore: market context
Singapore: competitive and retail landscape
Hong Kong, China: market context
Hong Kong, China: competitive and retail landscape
Malaysia: market context
Malaysia: competitive and retail landscape
Indonesia: market context
Indonesia: competitive and retail landscape
Philippines: market context
Philippines: competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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