Asia Pacific was the fastest growing region for gardening globally over the 2012-2017 period. Urban migration, increased awareness of gardening and positive government initiatives in Asia Pacific support the robust growth of gardening, with Japan and China being the two heavyweights of the region. The gardening market is highly fragmented with home improvement and gardening stores dominating distribution. The outlook for the region is highly positive for the forecast period 2017-2022.
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Japan and China are the powerhouses of gardening in Asia Pacific, and drive the growth of the whole region. Gardening traditionally has not been very popular in the other countries, such as India and Indonesia, where mid-to-high income consumers tend to outsource their gardening activities. This is, however, changing with the increase in internet penetration leading to increased consumer awareness of gardening.
Many cities in Asia Pacific offer only limited space for gardening. This has increasingly led to governments rolling out initiatives to encourage citizens to adopt gardening through activities like community gardening in shared spaces, and urban farming plots on rooftop gardens. Citizens are increasingly embracing these initiatives, which is a major boost for gardening.
Horticulture is the dominant category in the region, owing to the scarcity of urban land. Rising disposable incomes, along with urban migration in countries such as China have enabled people to pursue higher standards in their living environments, which has resulted in horticulture growth.
Gardening distribution is dominated by home improvement and gardening stores, as these retail outlets provide consumers with a one-stop solution for all their needs. These stores offer a wide product range, and customers are able not only to look for particular products but can also get specialist advice on how to maintain their gardens. Internet retailing, although only nascent, is increasingly gaining traction amongst consumers.