GCH Retail Sdn Bhd

January 2020

GCH Retail Sdn Bhd is a leading retailer in Malaysia, operating several brands across the country in supermarkets, hypermarkets and drugstores. Apart from its core brand Giant in hypermarkets, which focuses on low-price offerings, the player has expanded into the premium segment with its Cold Storage, Jason’s Food Hall and Mercato supermarkets, targeting affluent and urban consumers. Its health and beauty arm Guardian was the top drugstore brand in Malaysia in 2019.

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Overview:

Euromonitor International's report on GCH Retail (M) Sdn Bhd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of GCH Retail (M) Sdn Bhd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of GCH Retail (M) Sdn Bhd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of GCH Retail (M) Sdn Bhd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts

GCH Retail SdnBhd

Regional close-ups
Strategic objectives and challenges
Omnichannel strategy details
Private label overview
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