General Mills in Staple Food

December 2021

General Mills remained in 10th place among the world’s staple foods companies in 2021, despite losing global market share. Several of the company’s key RTE cereal brands have lost market share, but Cheerios remains the leading global RTE cereal. The company is expected to perform well during the forecast period through line extensions and new product launches, and will maintain its current share in a highly fragmented and competitive staple foods market.

USD 570
Request More Information


Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.


Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of General Mills Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies in staple foods at a glance
General Mills Inc’s global footprint
Company overview
Growth slows in line with slowing sales of staple foods
Impact of COVID-19 on General Mills
Impact of COVID-19 on General Mills
Exposure to growth
Projected rankings
Top companies losing both share and sales
Kellogg is General Mills’ main global competitor
General Mills’ largest presence is in North America
Betty Crocker is General Mills’ most widespread key brand
General Mills maintains its position in North America
Largest opportunity for growth is in frozen baked goods in the US
Betty Crocker remains global leader in dessert mixes
Pillsbury rolls out new do-it-yourself baking kits
General Mills losing share in breakfast cereals
Cheerios loses brand share but remains leading RTE cereal brand
New breakfast cereal products in the US balance health and indulgence
Executive summary
Projected company s ales: FAQs
Projected company s ales: FAQs

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

See All of Our Definitions

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!