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Company Profile

General Mills Inc in Packaged Food

May 2018

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

General Mills saw a drop in packaged food sales over 2012-2017, hit by the decline of one of its main categories, breakfast cereals, in its US domestic market, and failing to capitalise on growth in yoghurt. Its performance was undermined by a reliance on developed markets, such as the US, for its Cheerios and Yoplait brands, and France for Yoplait. The rise of niche brands with natural and organic positioning, including Annie's and Lärabar, could not offset declines in key categories.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.

Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts

Fiscal 2018 Q1-Q3 results: stable sales and slight decline in profits

SWOT: General Mills Inc

Competitive Positioning

Global yoghurt and breakfast cereal players among key rivals

Largest packaged food players: General Mills clings to the top 10

Reliance on developed markets and mature categories hits sales

Broad category reach skewed towards North America and Brazil

Modest reach in emerging markets shows growth potential

Dairy

Greek yoghurt and fromage frais players become major rivals

US sales undermined by late venture into high-protein yoghurt

New brand launches to strengthen position in key yoghurt markets

Breakfast Cereals

General Mills loses ground to Post Holdings and US niche players

Low sales in hot cereals and muesli and granola dents growth

Gluten-free positioning helps key brands offset category stagnation

Snack Bars

Disruptive snack bar brands challenge General Mills in the US

Strongest growth prospects in fruit and nut bars and outside the US

Other Packaged Food

Ice cream: solid performance for Häagen-Dazs in Asia Pacific

Ready meals: Betty Crocker and Totino’s decline hit overall sales

Brand Strategy

Brands sold mostly in the US dominate company’s brand portfolio

Premiumisation for major brands, wide distribution for niche brands

Recommendations

Recovery in yoghurt, adapt to snacking trends, new market entries

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Megatrends

Company Profile

General Mills Inc in Packaged Food

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Fiscal 2018 Q1-Q3 results: stable sales and slight decline in profits

SWOT: General Mills Inc

Competitive Positioning

Global yoghurt and breakfast cereal players among key rivals

Largest packaged food players: General Mills clings to the top 10

Reliance on developed markets and mature categories hits sales

Broad category reach skewed towards North America and Brazil

Modest reach in emerging markets shows growth potential

Dairy

Greek yoghurt and fromage frais players become major rivals

US sales undermined by late venture into high-protein yoghurt

New brand launches to strengthen position in key yoghurt markets

Breakfast Cereals

General Mills loses ground to Post Holdings and US niche players

Low sales in hot cereals and muesli and granola dents growth

Gluten-free positioning helps key brands offset category stagnation

Snack Bars

Disruptive snack bar brands challenge General Mills in the US

Strongest growth prospects in fruit and nut bars and outside the US

Other Packaged Food

Ice cream: solid performance for Häagen-Dazs in Asia Pacific

Ready meals: Betty Crocker and Totino’s decline hit overall sales

Brand Strategy

Brands sold mostly in the US dominate company’s brand portfolio

Premiumisation for major brands, wide distribution for niche brands

Recommendations

Recovery in yoghurt, adapt to snacking trends, new market entries

Why buy this report?

Want to find out more about this report?

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