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Company Profile

General Mills Inc in Packaged Food

Mar 2021

US$570

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

General Mills moved up in rank among the world’s packaged foods companies in 2020, from 11th to 10th. The company gained global share in one of its key categories, breakfast cereals, with its brand Cheerios. In the US, its primary market, despite seeing increases in sales across categories, the company is struggling to gain share. The company is expected to perform well in the forecast period through portfolio expansion and new products focused on health and wellness.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.

Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Introduction

Executive summary

STATE OF PLAY

Top companies at a glance

General Mill Inc’s global footprint

Breakfast cereal sales are boosted by the pandemic

Presence in dynamic categories key to growth for General Mills

Exposure to Future Growth

Impact of COVID-19 on General Mills (1)

Impact of COVID-19 on General Mills (2)

Exposure to growth over the forecast period

Competitive Positioning

Top companies slowly losing share, despite growth in sales

Kellogg is General Mills’ main global competitor

General Mills’ largest presence is in North America

Yoplait is General Mills’ most widespread key brand

Breakfast Cereals

General Mills leads in ready-to-eat cereals, with Cheerios

New US breakfast cereal products cater to consumer interest in health

Sweet Biscuits, Snack Bars and Fruit Snacks

General Mills Inc maintains leading position in North America

Value seeking consumers prefer snack bars over fruit snacks

Portfolio expansion in US snack bars to capitalise on top growth area

Dairy

Stagnating sales in General Mills’ main market of North America

Yoghurt dominates General Mills’ dairy sales

Largest opportunity for dairy growth is for Yoplait in Mexico

New yoghurt product launch in the US appeals to consumer nostalgia

Soup

Soup sales soar as a result of COVID-19

Progresso sales benefit from significant category growth in the US

Kitano in Brazil diversifies General Mills’ portfolio in soup

Key Findings

Executive summary

Appendix

Projected company s ales: FAQs

APPENDIX

Projected company s ales: FAQs

Why buy this report?

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Megatrends

Company Profile

General Mills Inc in Packaged Food

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Executive summary

STATE OF PLAY

Top companies at a glance

General Mill Inc’s global footprint

Breakfast cereal sales are boosted by the pandemic

Presence in dynamic categories key to growth for General Mills

Exposure to Future Growth

Impact of COVID-19 on General Mills (1)

Impact of COVID-19 on General Mills (2)

Exposure to growth over the forecast period

Competitive Positioning

Top companies slowly losing share, despite growth in sales

Kellogg is General Mills’ main global competitor

General Mills’ largest presence is in North America

Yoplait is General Mills’ most widespread key brand

Breakfast Cereals

General Mills leads in ready-to-eat cereals, with Cheerios

New US breakfast cereal products cater to consumer interest in health

Sweet Biscuits, Snack Bars and Fruit Snacks

General Mills Inc maintains leading position in North America

Value seeking consumers prefer snack bars over fruit snacks

Portfolio expansion in US snack bars to capitalise on top growth area

Dairy

Stagnating sales in General Mills’ main market of North America

Yoghurt dominates General Mills’ dairy sales

Largest opportunity for dairy growth is for Yoplait in Mexico

New yoghurt product launch in the US appeals to consumer nostalgia

Soup

Soup sales soar as a result of COVID-19

Progresso sales benefit from significant category growth in the US

Kitano in Brazil diversifies General Mills’ portfolio in soup

Key Findings

Executive summary

Appendix

Projected company s ales: FAQs

APPENDIX

Projected company s ales: FAQs

Why buy this report?

Want to find out more about this report?

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