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Company Profile
General Mills Inc in Packaged Food
Mar 2021
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
General Mills moved up in rank among the world’s packaged foods companies in 2020, from 11th to 10th. The company gained global share in one of its key categories, breakfast cereals, with its brand Cheerios. In the US, its primary market, despite seeing increases in sales across categories, the company is struggling to gain share. The company is expected to perform well in the forecast period through portfolio expansion and new products focused on health and wellness.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Introduction
Executive summary
STATE OF PLAY
Top companies at a glance
General Mill Inc’s global footprint
Breakfast cereal sales are boosted by the pandemic
Presence in dynamic categories key to growth for General Mills
Exposure to Future Growth
Impact of COVID-19 on General Mills (1)
Impact of COVID-19 on General Mills (2)
Exposure to growth over the forecast period
Competitive Positioning
Top companies slowly losing share, despite growth in sales
Kellogg is General Mills’ main global competitor
General Mills’ largest presence is in North America
Yoplait is General Mills’ most widespread key brand
Breakfast Cereals
General Mills leads in ready-to-eat cereals, with Cheerios
New US breakfast cereal products cater to consumer interest in health
Sweet Biscuits, Snack Bars and Fruit Snacks
General Mills Inc maintains leading position in North America
Value seeking consumers prefer snack bars over fruit snacks
Portfolio expansion in US snack bars to capitalise on top growth area
Dairy
Stagnating sales in General Mills’ main market of North America
Yoghurt dominates General Mills’ dairy sales
Largest opportunity for dairy growth is for Yoplait in Mexico
New yoghurt product launch in the US appeals to consumer nostalgia
Soup
Soup sales soar as a result of COVID-19
Progresso sales benefit from significant category growth in the US
Kitano in Brazil diversifies General Mills’ portfolio in soup
Key Findings
Executive summary
Appendix
Projected company s ales: FAQs
APPENDIX
Projected company s ales: FAQs
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Mar 2021
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- China Mengniu Dairy Co Ltd | Apr 2019
- China Mengniu Dairy Co Ltd in Packaged Food | Dec 2020
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Mar 2020
- Chocoladefabriken Lindt & SprüngliAG in Packaged Food | Mar 2021
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- ConAgra Brands Inc in Packaged Food | Dec 2020
- Danone, Groupe in Packaged Food | Jan 2021
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero and Related Parties in Packaged Food | Mar 2021
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
- Grupo Bimbo SAB de CV in Packaged Food | May 2014
- Grupo Gloria SA in Packaged Food | Jan 2020
- Haribo GmbH & Co KG in Packaged Food | Jan 2020
- Heinz Co, HJ in Packaged Food | Dec 2013
- Hershey Co, The in Packaged Food | Feb 2016
- Hershey Company, The in Packaged Food | Feb 2017
- Hillshire Brands Co in Packaged Food | Jan 2013
- Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food | Jan 2020
- Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food Company Profile | Dec 2020
- Kellogg Co in Packaged Food | Feb 2021
- Kraft Foods Group, Inc in Packaged Food | Jan 2014
- Kraft Foods Inc in Packaged Food | Nov 2011
- Kraft Heinz Co in Packaged Food | Mar 2021
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