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Company Profile
General Mills Inc in Packaged food
Apr 2020
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
General Mills ranked 11th among the world’s packaged food companies. While losing sales in key categories dairy and breakfast cereals in its primary market, the US, the company grew between 2014 and 2019 and is expected to perform well over the forecast period thanks to premiumisation and presence in dynamic categories such as ready meals and snack bars.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Introduction
Executive summary
State of Play
Top companies at a glance
General Mills’s global footprint
Key company facts
Dairy proved to be the weakest link
Emerging leader in sustainability through regenerative agriculture initiatives
Presence in dynamic categories key to growth for General Mills
Exposure to Future Growth
Exposure to growth over the forecast period
Competitive Positioning
Top companies struggle to respond to shifting consumer preferences
Competitor overlap for General Mills
General Mills, a mainly North American company
Key brands for General Mills
Attempt to break decline via new yoghurt brands yet to materialise
Dairy
Stagnating sales in main markets
Brand Petits Filous diversifies General Mills’s portfolio in dairy
New brand Oui , a possibility for growth
Breakfast Cereals
Traditional brands defy negative trend in children ’s breakfast cereals
Smaller, innovative brands challenge market leaders
Sweet Biscuits, Snack Bars and Fruit Snacks
Nature Valley losing share in the US, despite growth
General Mills in the US: A case study on the shift in snack bars
Premiumisation key for future growth
Ready Meals
Snackification supports ready meal brands
Local brands in China and Hong Kong stand out in the portfolio
Totino’s and Annie’s expected to boost General Mills in ready meals
Ice Cream and Frozen Desserts
Focus on value-added products is paying off
Häagen-Dazs remains a brand leader despite influx of premium options
Häagen-Dazs expected to perform well internationally
Key Findings
Executive summary
Appendix
Projected company sales: FAQs (1)
APPENDIX
Projected company sales: FAQs (1)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- China Mengniu Dairy Co Ltd | Apr 2019
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Mar 2020
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- ConAgra Brands Inc in Packaged Food | Mar 2020
- Danone, Groupe in Packaged Food | Jan 2020
- Danone, Groupe in Packaged Food | Feb 2017
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero & Related Parties in Packaged Food | Jan 2020
- Ferrero and Related Parties in Packaged Food | Jun 2019
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
- Grupo Bimbo SAB de CV in Packaged Food | May 2014
- Grupo Gloria SA in Packaged Food | Jan 2020
- Haribo GmbH & Co KG in Packaged Food | Jan 2020
- Heinz Co, HJ in Packaged Food | Dec 2013
- Hershey Co, The in Packaged Food | Feb 2016
- Hershey Company, The in Packaged Food | Feb 2017
- Hillshire Brands Co in Packaged Food | Jan 2013
- Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food | Jan 2020
- Kellogg Co in Packaged Food | Jan 2020
- Kraft Foods Group, Inc in Packaged Food | Jan 2014
- Kraft Foods Inc in Packaged Food | Nov 2011
- Kraft Heinz Co in Packaged Food | Mar 2020
- Lactalis Groupe in Packaged Food | Jan 2020
- Lotte Group in Packaged Food | Oct 2012
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- Mead Johnson Nutrition Co in Packaged Food | Mar 2016
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