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Company Profile
General Mills Inc in Packaged Food
31 pages, May 2018
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
General Mills saw a drop in packaged food sales over 2012-2017, hit by the decline of one of its main categories, breakfast cereals, in its US domestic market, and failing to capitalise on growth in yoghurt. Its performance was undermined by a reliance on developed markets, such as the US, for its Cheerios and Yoplait brands, and France for Yoplait. The rise of niche brands with natural and organic positioning, including Annie's and Lärabar, could not offset declines in key categories.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Fiscal 2018 Q1-Q3 results: stable sales and slight decline in profits
SWOT: General Mills Inc
Competitive Positioning
Global yoghurt and breakfast cereal players among key rivals
Largest packaged food players: General Mills clings to the top 10
Reliance on developed markets and mature categories hits sales
Broad category reach skewed towards North America and Brazil
Modest reach in emerging markets shows growth potential
Dairy
Greek yoghurt and fromage frais players become major rivals
US sales undermined by late venture into high-protein yoghurt
New brand launches to strengthen position in key yoghurt markets
Breakfast Cereals
General Mills loses ground to Post Holdings and US niche players
Low sales in hot cereals and muesli and granola dents growth
Gluten-free positioning helps key brands offset category stagnation
Snack Bars
Disruptive snack bar brands challenge General Mills in the US
Strongest growth prospects in fruit and nut bars and outside the US
Other Packaged Food
Ice cream: solid performance for Häagen-Dazs in Asia Pacific
Ready meals: Betty Crocker and Totino’s decline hit overall sales
Brand Strategy
Brands sold mostly in the US dominate company’s brand portfolio
Premiumisation for major brands, wide distribution for niche brands
Recommendations
Recovery in yoghurt, adapt to snacking trends, new market entries
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
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- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
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- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
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- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
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- Ferrero Group in Packaged Food | Jan 2017
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- Grupo Bimbo SAB de CV in Packaged Food | May 2014
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