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General Mills Inc in Packaged Food

March 2021

General Mills moved up in rank among the world’s packaged foods companies in 2020, from 11th to 10th. The company gained global share in one of its key categories, breakfast cereals, with its brand Cheerios. In the US, its primary market, despite seeing increases in sales across categories, the company is struggling to gain share. The company is expected to perform well in the forecast period through portfolio expansion and new products focused on health and wellness.

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Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of General Mills Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary


Top companies at a glance
General Mill Inc’s global footprint
Breakfast cereal sales are boosted by the pandemic
Presence in dynamic categories key to growth for General Mills

Exposure to Future Growth

Impact of COVID-19 on General Mills (1)
Impact of COVID-19 on General Mills (2)
Exposure to growth over the forecast period

Competitive Positioning

Top companies slowly losing share, despite growth in sales
Kellogg is General Mills’ main global competitor
General Mills’ largest presence is in North America
Yoplait is General Mills’ most widespread key brand

Breakfast Cereals

General Mills leads in ready-to-eat cereals, with Cheerios
New US breakfast cereal products cater to consumer interest in health

Sweet Biscuits, Snack Bars and Fruit Snacks

General Mills Inc maintains leading position in North America
Value seeking consumers prefer snack bars over fruit snacks
Portfolio expansion in US snack bars to capitalise on top growth area


Stagnating sales in General Mills’ main market of North America
Yoghurt dominates General Mills’ dairy sales
Largest opportunity for dairy growth is for Yoplait in Mexico
New yoghurt product launch in the US appeals to consumer nostalgia


Soup sales soar as a result of COVID-19
Progresso sales benefit from significant category growth in the US
Kitano in Brazil diversifies General Mills’ portfolio in soup

Key Findings

Executive summary


Projected company s ales: FAQs


Projected company s ales: FAQs

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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