General Mills moved up in rank among the world’s packaged foods companies in 2020, from 11th to 10th. The company gained global share in one of its key categories, breakfast cereals, with its brand Cheerios. In the US, its primary market, despite seeing increases in sales across categories, the company is struggling to gain share. The company is expected to perform well in the forecast period through portfolio expansion and new products focused on health and wellness.
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Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.
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