- Euromonitor International
-
-
Store
WHAT'S NEWIntroducing enhanced country reports featuring interactive datagraphics, charts and analysis.Learn More
- Countries
- Industries
- Companies
- Economies
- Consumers
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- Egypt
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Malaysia
- Mexico
- Netherlands
- Nigeria
- Pakistan
- Peru
- Philippines
- Poland
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Alcoholic Drinks
- Apparel and Footwear
- Automotive
- Beauty and Personal Care
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- Eyewear
- Fresh Food
- Health and Wellness
- Home and Garden
- Home Care
- Hot Drinks
- Industrial/Commercial
- Ingredients
- Luxury Goods
- Nutrition
- Packaged Food
- Packaging
- Personal Accessories
- Pet Care
- Retailing
- Soft Drinks
- Sports
- Tissue and Hygiene
- Tobacco
- Toys and Games
- Travel
- American Express Co
- Amway Corp
- Apple Inc
- Asahi Group Holdings Ltd
- Avon Products Inc
- Beiersdorf AG
- Bristol-Myers Squibb Co
- Campari Milano SpA, Davide
- Coach Inc
- Coca-Cola Co, The
- Colgate-Palmolive Co
- Danone, Groupe
- Gap Inc, The
- H&M Hennes and Mauritz AB
- Henkel AG & Co KGaA
- Herbalife Ltd
- Inditex, Industria de Diseño Textil SA
- Inter Ikea Systems BV
- Johnson & Johnson Inc
- Kao Corp
- Kraft Foods Inc
- LG Corp
- LVMH Moët Hennessy Louis Vuitton SA
- Mars Inc
- Mondelez International Inc
- Natura Cosméticos SA
- Nestlé SA
- Nu Skin Enterprises Inc
- PepsiCo Inc
- Procter & Gamble Co, The
- Reckitt Benckiser Group Plc (RB)
- Royal FrieslandCampina NV
- Samsung Corp
- Sara Lee Corp
- Seven & I Holdings Co Ltd
- Sharp Corp
- Sony Corp
- Toyo Seikan Group Holdings, Ltd
- Unilever Group
Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn more
Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more - Solutions
- Capabilities
- Blog
- Careers
- About Us
-
Store
Company Profile
General Mills Inc in Packaged Food
May 2018
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
General Mills saw a drop in packaged food sales over 2012-2017, hit by the decline of one of its main categories, breakfast cereals, in its US domestic market, and failing to capitalise on growth in yoghurt. Its performance was undermined by a reliance on developed markets, such as the US, for its Cheerios and Yoplait brands, and France for Yoplait. The rise of niche brands with natural and organic positioning, including Annie's and Lärabar, could not offset declines in key categories.
Files are delivered directly into your account within a few minutes of purchase.
Samples
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on General Mills Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of General Mills Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Mills Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of General Mills Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Fiscal 2018 Q1-Q3 results: stable sales and slight decline in profits
SWOT: General Mills Inc
Competitive Positioning
Global yoghurt and breakfast cereal players among key rivals
Largest packaged food players: General Mills clings to the top 10
Reliance on developed markets and mature categories hits sales
Broad category reach skewed towards North America and Brazil
Modest reach in emerging markets shows growth potential
Dairy
Greek yoghurt and fromage frais players become major rivals
US sales undermined by late venture into high-protein yoghurt
New brand launches to strengthen position in key yoghurt markets
Breakfast Cereals
General Mills loses ground to Post Holdings and US niche players
Low sales in hot cereals and muesli and granola dents growth
Gluten-free positioning helps key brands offset category stagnation
Snack Bars
Disruptive snack bar brands challenge General Mills in the US
Strongest growth prospects in fruit and nut bars and outside the US
Other Packaged Food
Ice cream: solid performance for Häagen-Dazs in Asia Pacific
Ready meals: Betty Crocker and Totino’s decline hit overall sales
Brand Strategy
Brands sold mostly in the US dominate company’s brand portfolio
Premiumisation for major brands, wide distribution for niche brands
Recommendations
Recovery in yoghurt, adapt to snacking trends, new market entries
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- China Mengniu Dairy Co Ltd | Apr 2019
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- Danone, Groupe in Packaged Food | Feb 2017
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero and Related Parties in Packaged Food | Jun 2019
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
- Grupo Bimbo SAB de CV in Packaged Food | May 2014
- Heinz Co, HJ in Packaged Food | Dec 2013
- Hershey Co, The in Packaged Food | Feb 2016
- Hershey Company, The in Packaged Food | Feb 2017
- Hillshire Brands Co in Packaged Food | Jan 2013
- Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food | Apr 2019
- Kellogg Co in Packaged Food | Apr 2017
- Kraft Foods Group, Inc in Packaged Food | Jan 2014
- Kraft Foods Inc in Packaged Food | Nov 2011
- Kraft Heinz Co in Packaged Food | Apr 2019
- Lactalis Groupe in Packaged Food | Feb 2016
- Lotte Group in Packaged Food | Oct 2012
- Mars Inc in Packaged Food | Mar 2019
- Mead Johnson Nutrition Co in Packaged Food | Mar 2016
- Meiji Holdings Co Ltd in Packaged Food | Dec 2013
- Mondelez International Inc in Packaged Food | Jan 2017
- Nestlé SA in Packaged Food | Mar 2019
- Nestlé SA in Packaged Food: Baby Food and Dairy | Apr 2016
- Nestlé SA in Packaged Food: Business Priorities | Feb 2017
- Nestlé SA in Packaged Food: Confectionery, Ice Cream, Sauces, Dressings and Condiments | Apr 2016
- Obyedinennye Konditery UK OOO in Packaged Food | Apr 2019
- Orkla Group in Packaged Food | Mar 2019
- Parmalat Group in Packaged Food | Nov 2010
- PepsiCo in Packaged Food | Jul 2019
- PepsiCo Inc in Packaged Food | Mar 2017
- Perfetti Van Melle Group in Packaged Food | Dec 2015
- Royal FrieslandCampina NV in Packaged Food | Jul 2017
- Sara Lee Corp in Packaged Food | Nov 2011
- Sodiaal SA in Packaged Food | Mar 2012
- Tiger Brands Ltd in Packaged Food | Mar 2014
- Unilever Group in Packaged Food | Feb 2019
- Yildiz Holdings AS in Packaged Food | Dec 2015
Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- China Mengniu Dairy Co Ltd | Apr 2019
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- Danone, Groupe in Packaged Food | Feb 2017
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero and Related Parties in Packaged Food | Jun 2019
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
- Grupo Bimbo SAB de CV in Packaged Food | May 2014
- Heinz Co, HJ in Packaged Food | Dec 2013
- Hershey Co, The in Packaged Food | Feb 2016
- Hershey Company, The in Packaged Food | Feb 2017
- Hillshire Brands Co in Packaged Food | Jan 2013
- Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food | Apr 2019
- Kellogg Co in Packaged Food | Apr 2017
- Kraft Foods Group, Inc in Packaged Food | Jan 2014
- Kraft Foods Inc in Packaged Food | Nov 2011
- Kraft Heinz Co in Packaged Food | Apr 2019
- Lactalis Groupe in Packaged Food | Feb 2016
- Lotte Group in Packaged Food | Oct 2012
- Mars Inc in Packaged Food | Mar 2019
- Mead Johnson Nutrition Co in Packaged Food | Mar 2016
- Meiji Holdings Co Ltd in Packaged Food | Dec 2013
- Mondelez International Inc in Packaged Food | Jan 2017
- Nestlé SA in Packaged Food | Mar 2019
- Nestlé SA in Packaged Food: Baby Food and Dairy | Apr 2016
- Nestlé SA in Packaged Food: Business Priorities | Feb 2017
- Nestlé SA in Packaged Food: Confectionery, Ice Cream, Sauces, Dressings and Condiments | Apr 2016
- Obyedinennye Konditery UK OOO in Packaged Food | Apr 2019
- Orkla Group in Packaged Food | Mar 2019
- Parmalat Group in Packaged Food | Nov 2010
- PepsiCo in Packaged Food | Jul 2019
- PepsiCo Inc in Packaged Food | Mar 2017
- Perfetti Van Melle Group in Packaged Food | Dec 2015
- Royal FrieslandCampina NV in Packaged Food | Jul 2017
- Sara Lee Corp in Packaged Food | Nov 2011
- Sodiaal SA in Packaged Food | Mar 2012
- Tiger Brands Ltd in Packaged Food | Mar 2014
- Unilever Group in Packaged Food | Feb 2019
- Yildiz Holdings AS in Packaged Food | Dec 2015