General Nutrition Centers in Consumer Health

Company Profile

About This Report

Nov 2018

GNC is one of the key players in global nutrition supplements. Amidst growing competition, changing marketing approaches and consumer perceptions, the climate makes it challenging for GNC to drive the growth in its main market of the US. To combat declines in sales, GNC expanded its business via joint ventures. Its focus on product innovation is another key strategy helping GNC to diversify its revenues from various product ranges, supported by the concrete base of the omni channel.

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General Nutrition Centers in Consumer Health

Euromonitor International's report on General Nutrition Centers Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Sports Nutrition market and the global economy.

Company and market share data provide a detailed look at the financial position of General Nutrition Centers Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of General Nutrition Centers Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of General Nutrition Centers Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Sports Nutrition research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key findings
Companies at a glance
Global footprint
Company overview
US store-based retail declines portend sales declines in private label
US private label sales are declining over a number of years
Company focus: China joint venture
Company focus: expand presence in Australia and India
Despite declines, GNC is focusing on innovation to reverse fortunes
Omnichannel development is key to strategic growth
Global standards blend with local expertise

Competitive Positioning

Nature’s Bounty is the biggest competitor in existing markets
GNC has limited availability in potential markets
One New GNC as a long-term strategy to gain back US market

Category Review

GNC is focusing on Asia Pacific besides its main markets in North America
GNC focuses on vitamins in large markets except Hong Kong
Sports nutrition is another growing category in Asia Pacific
Sport protein products are in high demand in many countries


GNC future growth: sales prospects for the US
GNC future growth: sales prospects for China

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices