Germany

In 2023, retail in Germany displayed resilience amid challenging economic conditions, with varying performances across different channels. While inflationary pressures continued to influence consumer spending patterns, a gradual stabilisation in the…

E-commerce continued to be the main story in retailing in Germany in 2021, continuing the strong growth momentum from the previous year amidst changed consumer behaviour and a digital pivot amongst retailers. While the extended lockdown in the first…

In 2021, traditional grocery retailers recorded minimal growth overall, and this was slightly lower compared with the previous year. On balance, after sales were again driven by the lengthy lockdown, the overall slowdown in growth can be ascribed to…

In 2021, mobile e-commerce contributed significantly to the continued growth of online shopping, following the initial pandemic-related surge in 2020. During the extended lockdown in the first half of the year, e-commerce increasingly became the…

While in 2020, the current value growth of home and garden specialist retailers accelerated slightly, as the channel benefited from much more time spent at home, as sales of various products were brought forward, this also meant a subsequent slump in…

Food and drink e-commerce was the fastest growing e-commerce category in Germany in 2021, albeit from a relatively low base. Growth remained dynamic after an already strong year in 2020, as the pandemic shifted much of consumers’ activities to the…

The pandemic led German consumers to focus on health and hygiene more than they already did before, which benefited channels within health and beauty specialist retailers which focus on pharmaceutical, health and hygiene products. As such, both…