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Strategy Briefing

Ginger Ale: Keeping the Fizz Amidst Shrinking Carbonates Sales

11 pages, Aug 2017

US$1,325

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About This Report

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Ginger ale one of the best-performing categories of carbonates. It has been able to keep volume growth positive at a time of carbonates stagnation by targeting indulgent occasions (especially as a cocktail mixer) and by presenting itself as a healthier alternative to other carbonates. While not a big driver of carbonates volume sales, ginger ale nevertheless provides an intriguing carbonates success story.

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Overview

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Ginger ale is the top-performing category of full-sugar carbonates globally, with 3% annual volume growth forecast, while other categories stagnate or decline

The main reason for this is the growth in ginger-ale based cocktails, especially in North America, Spain, and parts of Latin America.

This focus on positioning as an indulgent mixer has allowed ginger ale to some extent to avoid the larger health-based trends that are undermining the carbonates category

The fact that ginger ale tends to be lower in sugar than comparable carbonates and the perceived health benefits of ginger also help. While ginger ale will at no point become a major component of carbonates sales, its success shows that there is still potential in the carbonates category if health concerns can be properly taken into account.

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Ginger Ale

Key findings

Ginger ale is one of the best-performing categories of carbonates…

…but it remains only a minor part of overall carbonates sales

Ginger-based cocktails are pushing growth

This is especially pronounced in Spain

Peru’s love of the chilcano is boosting volumes in Latin America

Craft producers are showing great interest in the category

Ginger ale is not entirely immune to health concerns

Indulgence and relaxation are the long-term keys

Future outlook: Ginger ale on track to grow strongly

Why buy this report?

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Euromonitor International

Euromonitor International

Megatrends

Strategy Briefing

Ginger Ale: Keeping the Fizz Amidst Shrinking Carbonates Sales

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Ginger ale is the top-performing category of full-sugar carbonates globally, with 3% annual volume growth forecast, while other categories stagnate or decline

This focus on positioning as an indulgent mixer has allowed ginger ale to some extent to avoid the larger health-based trends that are undermining the carbonates category

Want to find out more about this report?

Table of Contents

Ginger Ale

Key findings

Ginger ale is one of the best-performing categories of carbonates…

…but it remains only a minor part of overall carbonates sales

Ginger-based cocktails are pushing growth

This is especially pronounced in Spain

Peru’s love of the chilcano is boosting volumes in Latin America

Craft producers are showing great interest in the category

Ginger ale is not entirely immune to health concerns

Indulgence and relaxation are the long-term keys

Future outlook: Ginger ale on track to grow strongly

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Ginger Ale: Keeping the Fizz Amidst Shrinking Carbonates Sales

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Ginger ale is the top-performing category of full-sugar carbonates globally, with 3% annual volume growth forecast, while other categories stagnate or decline

This focus on positioning as an indulgent mixer has allowed ginger ale to some extent to avoid the larger health-based trends that are undermining the carbonates category

Want to find out more about this report?

Table of Contents

Ginger Ale

Key findings

Ginger ale is one of the best-performing categories of carbonates…

…but it remains only a minor part of overall carbonates sales

Ginger-based cocktails are pushing growth

This is especially pronounced in Spain

Peru’s love of the chilcano is boosting volumes in Latin America

Craft producers are showing great interest in the category

Ginger ale is not entirely immune to health concerns

Indulgence and relaxation are the long-term keys

Future outlook: Ginger ale on track to grow strongly

Why buy this report?

Want to find out more about this report?

Recently Viewed

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