The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2017
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Ginger ale one of the best-performing categories of carbonates. It has been able to keep volume growth positive at a time of carbonates stagnation by targeting indulgent occasions (especially as a cocktail mixer) and by presenting itself as a healthier alternative to other carbonates. While not a big driver of carbonates volume sales, ginger ale nevertheless provides an intriguing carbonates success story.
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The main reason for this is the growth in ginger-ale based cocktails, especially in North America, Spain, and parts of Latin America.
The fact that ginger ale tends to be lower in sugar than comparable carbonates and the perceived health benefits of ginger also help. While ginger ale will at no point become a major component of carbonates sales, its success shows that there is still potential in the carbonates category if health concerns can be properly taken into account.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.