Ginger Ale: Keeping the Fizz Amidst Shrinking Carbonates Sales

Ginger ale is the top-performing category of full-sugar carbonates globally, with 3% annual volume growth forecast, while other categories stagnate or decline

The main reason for this is the growth in ginger-ale based cocktails, especially in North America, Spain, and parts of Latin America.

This focus on positioning as an indulgent mixer has allowed ginger ale to some extent to avoid the larger health-based trends that are undermining the carbonates category

The fact that ginger ale tends to be lower in sugar than comparable carbonates and the perceived health benefits of ginger also help. While ginger ale will at no point become a major component of carbonates sales, its success shows that there is still potential in the carbonates category if health concerns can be properly taken into account.