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Company Profile
GlaxoSmithKline Plc in Consumer Health
Apr 2017
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Since 2015, GlaxoSmithKline (GSK) has settled in as the global leader in consumer health thanks to its joint venture with Novartis that helped the company to strengthen its OTC portfolio, through key brands such as Voltaren, and expand its presence in Western Europe and China. While regulatory changes and increasing competition are risks to future performance, GSK has taken steps to continue recent success through category expansion, new brand extensions and the Rx-to-OTC switch of Flonase.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on GlaxoSmithKline Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.
Company and market share data provide a detailed look at the financial position of GlaxoSmithKline Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of GlaxoSmithKline Plc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of GlaxoSmithKline Plc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Key company facts
GlaxoSmithKline across consumer goods
GSK main categories within consumer health
GSK becomes consumer h ealth leader after Novartis deal…
…but does not lead in prevention
SWOT: GlaxoSmithKline
Competitive Positioning
GSK growth relative to the industry
GSK returns to top spot after joint venture with Novartis
GSK development in key consumer health categories
GSK in global consumer health
Market Assessment
GSK in consumer health, major markets and CH categories
Analgesics: GSK becomes top player after Novartis deal
CCA: Leadership without brand-specific dominance
Digestive remedies: Third largest category for GSK
Geographic and Category Opportunities
GlaxoSmithKline’s regional presence in consumer health
Western Europe accounts for one third of GSK consumer health sales
In North America and globally, US is GSK’s most lucrative market
Eastern Europe: GSK fastest growing market thanks to Novartis deal
Latin America remains underexploited
Brand Strategy
GSK leading consumer health brands
Top OTC GSK brands: After Novartis deal and Flonase switch
Panadol has plenty of room to grow
With Voltaren under GSK leadership, analgesic expansion continues
Flonase Rx-to-OTC switch boosts CCA sales in the US
Tums leads in the US, leaving other brands for the rest of the world
Operations
Development and innovation
Conclusion
GSK: Opportunities and challenges
Appendix
Data parameters and report definitions
Related Consumer Health content available in Passport
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture | Sep 2014
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