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Company Profile
GlaxoSmithKline Plc in Consumer Health
Nov 2020
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
GSK maintained its market-leading position in 2020, on the back of its merger with Pfizer. While Advil sales faltered, Panadol and Centrum buoyed the company’s growth globally in 2020 and Voltaren’s Rx-to-OTC switch benefited the US. Emergen-C was the star performer amidst the Coronavirus pandemic. Exploring growth opportunities in China and other emerging markets will enable stronger growth in the future. Increasing foothold in the areas of immunity and holistic health will also support growth.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on GlaxoSmithKline Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.
Company and market share data provide a detailed look at the financial position of GlaxoSmithKline Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of GlaxoSmithKline Plc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of GlaxoSmithKline Plc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Executive summary
State of Play
GSK continues to clearly lead the consumer health rankings
GlaxoSmithKline’s global footprint
Company overview
Growth from M&As continues, in line with the company’s strategy
Exposure to Future Growth
Key established brands will support future growth
Competitive Positioning
GSK benefits from sheer size of its portfolio
GSK maintains its global prominence across a wide range of categories
GSK’s top brands maintained standing in leading countries
Analgesics
Globally Panadol and Voltaren in the US shine through in 2020
Systemic analgesics sales outweigh topical, but this could change
Advil Dual Action launch could propel the brand to the top global ranking
Vitamins and Dietary Supplements
Multivitamin Centrum’s preventative health positioning draws interest
Caltrate and Emergen-C see strong sales as dietary supplement intake increases
Combination supplements gain traction
China looks promising for vitamins and dietary supplements
Cough, Cold and Allergy (Hay Fever) Remedies
Cough, cold and allergy (hay fever) remedies sees spike then fall in 2020
Decongestants makes up the largest proportion of GSK’s portfolio
PiriNatural looks to rival natural saline solutions
Other Categories
Tums sees success after Zantac recalls
Antacids continues to carry GSK’s digestive remedies sales
Sleep aids could be lucrative for GSK going forward
GSK is well diversified in dermatologicals
Key Findings
Key findings
Appendix
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture | Sep 2014
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