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Strategy Briefing
Global Alcoholic Drinks: Beer – Opportunities in Niche Categories
77 pages, Apr 2009
US$2,000Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
With the continued uncertainty in the global economy, will beer sales suffer? While global volume is unlikely to contract, demand will soften in a number of markets. In the short term brewers can find opportunities in the off-trade channels as consumers go out less than previously. In the longer term, wider margin niches such as speciality beers provide room for growth. Read this report to learn about most dynamic categories and geographical hot spots driving global beer growth.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
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Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Definitions
Report Definitions
Objectives and Parameters
Objectives/Parameters
Key Findings
Global Economy
Global Macro Economic Picture
Advanced Economies
Emerging Economies
Global Economy in 2009 – IMF, July 2008 View
Global Economy in 2009 – IMF, January 2009 View
Quantifying the Impact: 2009-2010 Outlook
Volume and Value Growth in Line
Global Beer Performance 2007-2008
Quantifying the Impact of the Global Economic Crisis
Most Affected Categories
Lager Continues to Shape Beer Market in the Longer Term
Category Analysis
Low-/Non-alcohol Beer Most Dynamic in 2003-2008
Polarisation as Economy and Premium Lagers Gain Share
Domestic Lager Continues to Dominate
Non-alcoholic Beer Finds Favour in Middle East
Drinking-driving Laws Boost Category
Venezuela: Polar Zero by Empresas Polar CA
Croatia: Pan Lagan by Carlsberg
Popularity of Wheat Beer Signals Revival of Dark Beer
Underdeveloped Dark Beer Markets Are Most Dynamic
Stout's Niche Is Shrinking
Nigeria to Drive Growth of Stout
Niche Opportunities
Brewers Pin Hopes on Speciality Beers
Niche Opportunities in Developed Lager Markets
Russia: Baltika LITE by Baltika PK OAO
China: Snow Bei Shuang by China Resources Enterprises
Venezuela: Brahma Extra Light by AmBev
Italy: Tuborg Light by Carlsberg Italia SpA
Regional Analysis
10 Largest Markets Determine Shape of Global Market
Mixed Fortunes for Top 10 Markets
Consumption Declines in Many Traditional Markets
Ageing Population Presents Challenge for Brewers
Exports: A Largely Untapped Area for Growth
Asia-Pacific and Western Europe Are Core Regions
Lager Dominates Across All Regions
Emerging Markets Expected To Be Most Dynamic
High Level of Maturity in Beer
China and India Key Future Opportunity Markets
Emerging Markets Offer Best Opportunity
Asia-Pacific: Industry Outlook
Australasia: Industry Outlook
Eastern Europe: Industry Outlook
Latin America: Industry Outlook
Middle East and Africa: Industry Outlook
North America: Industry Outlook
Western Europe: Industry Outlook
Global Competitive Environment
InBev Extends Its Dominance
Global Brewers Get Even Bigger
Snow Now Leading Beer Brands Globally
China Resources Posted Strongest Growth
Spanish Market Key to Growth
Highly Fragmented Category
Diageo Holds a Formidable Grip
Industry Leaders' Results of 2008 Part 1
Industry Leaders' Results of 2008 Part 2
Key Crisis Strategies 2008-2009
Channel Analysis
Off-trade Continues to Grow
Case Study: Home Draught Systems
Low Prices and Wide Ranges Lure Consumers
On-trade - the Most Affected Channel
Future Scenarios
The Future
Methodology of Quantitative Analysis
Projecting the Future: Forecasting and Factor Analysis
Quantifying the Impact of the Crisis: Factor Analysis
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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