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Strategy Briefing

Global Apparel (Part 1): Shifting Distribution Landscape and Market Performance

May 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While the global apparel market continues on its path to recovery, regional trends paint a mixed picture. This report explores salient trends from a geographic point of view, notably the ongoing power shift from the West to Asia Pacific. It also analyses the evolution of the distribution landscape, focusing on the increasing sophistication of the online channel, the increasing importance of m-commerce and s-commerce, as well as the changing role of traditional store formats.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Three-speed recovery for global apparel market

The global apparel market has been shaped by three contrasting regional movements – robust growth in emerging markets, fragile recovery in the US, and a sharp slowdown in Western Europe.

Internet retailing becomes more sophisticated

As internet retailing grows in importance, the medium has becomes more nuanced. Notable developments include the growth of curation-driven sites, m-commerce, and s-commerce.

Physical stores evolve into marketing media

With the on-line channel stealing market share, apparel specialist retailers and department stores have been investing heavily in creating compelling in-store environments and services to rebuild their appeal.

Asia Pacific remains the number one opportunity

Despite a slowdown in the Chinese economy, Asia Pacific remains the largest regional apparel market. Moving forward, lower tier cities in China and India will hold the key to future growth.

Value formats prevail in mature markets

Price sensitivity remains a hallmark of the North American and Western European markets. While economy brands and off-price concepts flourish, other retailers have been harmed by heavy discounting.

International entrants drive retail expansion in emerging markets

The shift from informal to formal retail channels has boosted value sales of apparel in emerging markets. This has been led by international entrants seeking to capitalise on rising disposable incomes and urbanisation.

Power shift to emerging markets continues

Western Europe's importance to global apparel sales will decline further, while Asia Pacific will move from strength to 2017.strength. The region is forecast to contribute over 70% of absolute value sales growth over 2012-2018

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Introduction

Scope

Objectives

Key findings

Global Market Performance

Global apparel sustains sales despite struggling economy

T hree-speed recovery and diverging paths of the US and Eurozone

Value growth still on the rise, but volume growth slows

Unit prices see greatest gains in emerging regions

Non-traditional channels re-shape distribution landscape

Evolving Distribution Patterns

Asia Pacific leads emerging market growth in internet retailing

Online success of apparel draws in e-commerce heavyweights

Curation and personalisation – the next frontiers online

E-commerce paves the way for m-commerce

S-commerce remains an untapped opportunity

Store-based formats still drive overall spending worldwide

Specialist stores retain strategic importance

Case study: Emergence of the flagship phenomenon

Flagships: The new marketing tools

Recent flagship launches by brand in selected retail destinations

Compelling in-store environments drive footfall

Department stores see a mixed performance

Department stores regain lost ground

Expansion of grocery formats supports private label share

Regional Highlights

A new world order emerges

Largest versus fastest growing markets by value per capita

Largest versus fastest growing markets by volume per capita

Asia Pacific continues on its upward growth trajectory

Economic slowdown mutes China's growth

Lower tier cities hold key to future expansion in China

Hong Kong: The stepping stone to Mainland China

Regulatory changes open up opportunities in India

Eastern European divergence

International entrants reshape Russia's distribution landscape

Western Europe shows tentative recovery

Western Europe: Prices on a downward spiral

Western Europe: Ageing population benefits move towards quality

Price sensitivity strengthens off-price channels in the US

Macroeconomic factors distort growth in Latin America

Latin America's protectionism does not deter international entrants

Internet retailing of apparel yet to take off in Latin America

Middle East and Africa: Fashion's next frontiers

Australia: Cultural similarities draw in Western brands

Future Outlook

Power shift to Asia Pacific will intensify

Time to move beyond the BRICs?

Internet retailing will drive further shifts in distribution

Report Definitions

Definitions

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Megatrends

Strategy Briefing

Global Apparel (Part 1): Shifting Distribution Landscape and Market Performance

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Three-speed recovery for global apparel market

Internet retailing becomes more sophisticated

Physical stores evolve into marketing media

Asia Pacific remains the number one opportunity

Value formats prevail in mature markets

International entrants drive retail expansion in emerging markets

Power shift to emerging markets continues

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Global Market Performance

Global apparel sustains sales despite struggling economy

T hree-speed recovery and diverging paths of the US and Eurozone

Value growth still on the rise, but volume growth slows

Unit prices see greatest gains in emerging regions

Non-traditional channels re-shape distribution landscape

Evolving Distribution Patterns

Asia Pacific leads emerging market growth in internet retailing

Online success of apparel draws in e-commerce heavyweights

Curation and personalisation – the next frontiers online

E-commerce paves the way for m-commerce

S-commerce remains an untapped opportunity

Store-based formats still drive overall spending worldwide

Specialist stores retain strategic importance

Case study: Emergence of the flagship phenomenon

Flagships: The new marketing tools

Recent flagship launches by brand in selected retail destinations

Compelling in-store environments drive footfall

Department stores see a mixed performance

Department stores regain lost ground

Expansion of grocery formats supports private label share

Regional Highlights

A new world order emerges

Largest versus fastest growing markets by value per capita

Largest versus fastest growing markets by volume per capita

Asia Pacific continues on its upward growth trajectory

Economic slowdown mutes China's growth

Lower tier cities hold key to future expansion in China

Hong Kong: The stepping stone to Mainland China

Regulatory changes open up opportunities in India

Eastern European divergence

International entrants reshape Russia's distribution landscape

Western Europe shows tentative recovery

Western Europe: Prices on a downward spiral

Western Europe: Ageing population benefits move towards quality

Price sensitivity strengthens off-price channels in the US

Macroeconomic factors distort growth in Latin America

Latin America's protectionism does not deter international entrants

Internet retailing of apparel yet to take off in Latin America

Middle East and Africa: Fashion's next frontiers

Australia: Cultural similarities draw in Western brands

Future Outlook

Power shift to Asia Pacific will intensify

Time to move beyond the BRICs?

Internet retailing will drive further shifts in distribution

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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