The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2013
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While the global apparel market pushed ahead 2012, the fragile macroeconomic climate has had a resounding effect on consumer attitudes towards apparel purchasing. This briefing explores the key drivers of category dynamics in the post-recession market. It also studies key developments in the competitive environment, placing emphasis on the proliferation of the “fast fashion” business model and its future sustainability.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Not only was sportswear the most dynamic category in 2012, but sportswear players also took the highest value share of the global apparel market.
With men's fashion consciousness on the rise, growth is evident across all categories and price segments. The internet has been a key driver of this growth.
A number of socio-economic factors have been driving growth of childrenswear in both emerging and developed markets. Grocery private label and premium brands have been the key beneficiaries of this trend.
Clothing accessories, hosiery and underwear have benefited from the recession, due to their affordability and popularity as self-treating and gift items.
Brands across the board are taking cues from fast fashion leaders H&M and Zara, incorporating the core traits of trend alignment, speed to market and value proposition.
Developed market brands are targeting emerging markets, notably China, to combat weak sales in home markets. At the same time, emerging market brands are also expanding overseas.
Growing ethical and environmental concerns have put pressure on economy brands. If lasting, this trend could have long-term implications for the "fast fashion" business model and global apparel volume growth.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.