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Strategy Briefing

Global Apparel (Part 2): Category Dynamics and Competitive Landscape

44 pages, Jul 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While the global apparel market pushed ahead 2012, the fragile macroeconomic climate has had a resounding effect on consumer attitudes towards apparel purchasing. This briefing explores the key drivers of category dynamics in the post-recession market. It also studies key developments in the competitive environment, placing emphasis on the proliferation of the “fast fashion” business model and its future sustainability.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Sportswear the best performer

Not only was sportswear the most dynamic category in 2012, but sportswear players also took the highest value share of the global apparel market.

Menswear in vogue

With men's fashion consciousness on the rise, growth is evident across all categories and price segments. The internet has been a key driver of this growth.

Childrenswear booms

A number of socio-economic factors have been driving growth of childrenswear in both emerging and developed markets. Grocery private label and premium brands have been the key beneficiaries of this trend.

Small things, fast growth

Clothing accessories, hosiery and underwear have benefited from the recession, due to their affordability and popularity as self-treating and gift items.

Fast fashion sets the pace

Brands across the board are taking cues from fast fashion leaders H&M and Zara, incorporating the core traits of trend alignment, speed to market and value proposition.

International expansion high on the agenda

Developed market brands are targeting emerging markets, notably China, to combat weak sales in home markets. At the same time, emerging market brands are also expanding overseas.

New green agenda

Growing ethical and environmental concerns have put pressure on economy brands. If lasting, this trend could have long-term implications for the "fast fashion" business model and global apparel volume growth.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives

Key findings

State of the Global Apparel Industry

Post-recession consumer attitudes towards apparel

Sportswear leads category growth…

…and dominates apparel rankings

Performance by Major Categories

Economic conditions dictate women's clothing performance

Women's underwear now on par with outerwear

Men's fashion offers significant opportunities

Men and online shopping: The perfect match?

Childrenswear growth benefits both economy and premium brands

Youthful populations open up opportunities for childrenswear

Appetite for denim soars in China and Brazil

Super-premium jeans still growing in mature markets

Cosmetic textiles offer a point of differentiation

Accessorisation trend moves from strength to strength

Hosiery picks up pace

Footwear growth shows stronger resilience than clothing

Footwear volume trends

Sportswear outperforms apparel market

Crossover between sports and leisurewear grows in importance

General apparel brands enter sportswear fray

Performance attributes remain paramount in sports footwear

Outdoor sportswear – a niche but flourishing category

Insights into Competitive Landscape

International expansion high on the agenda

The balancing act between quality and price

Democratisation of designer apparel

Collaborations craze shows no sign of cooling

The fast fashion battle rages on

The "fast fashion" influence

Private label strengthens fashion credentials

Dominance of domestic players, but change in the air

Domestic brands try their luck on the global stage

Ethical concerns put fast fashion brands under pressure

Future Outlook

Asia Pacific forecast to drive growth across categories

Post-recession attitudes: Where to next? (1)

Post-recession attitudes: Where to next? (2)

Report Definitions

Definitions

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Megatrends

Strategy Briefing

Global Apparel (Part 2): Category Dynamics and Competitive Landscape

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Sportswear the best performer

Menswear in vogue

Childrenswear booms

Small things, fast growth

Fast fashion sets the pace

International expansion high on the agenda

New green agenda

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

State of the Global Apparel Industry

Post-recession consumer attitudes towards apparel

Sportswear leads category growth…

…and dominates apparel rankings

Performance by Major Categories

Economic conditions dictate women's clothing performance

Women's underwear now on par with outerwear

Men's fashion offers significant opportunities

Men and online shopping: The perfect match?

Childrenswear growth benefits both economy and premium brands

Youthful populations open up opportunities for childrenswear

Appetite for denim soars in China and Brazil

Super-premium jeans still growing in mature markets

Cosmetic textiles offer a point of differentiation

Accessorisation trend moves from strength to strength

Hosiery picks up pace

Footwear growth shows stronger resilience than clothing

Footwear volume trends

Sportswear outperforms apparel market

Crossover between sports and leisurewear grows in importance

General apparel brands enter sportswear fray

Performance attributes remain paramount in sports footwear

Outdoor sportswear – a niche but flourishing category

Insights into Competitive Landscape

International expansion high on the agenda

The balancing act between quality and price

Democratisation of designer apparel

Collaborations craze shows no sign of cooling

The fast fashion battle rages on

The "fast fashion" influence

Private label strengthens fashion credentials

Dominance of domestic players, but change in the air

Domestic brands try their luck on the global stage

Ethical concerns put fast fashion brands under pressure

Future Outlook

Asia Pacific forecast to drive growth across categories

Post-recession attitudes: Where to next? (1)

Post-recession attitudes: Where to next? (2)

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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