Global Apparel (Part 2): Category Dynamics and Competitive Landscape

Sportswear the best performer

Not only was sportswear the most dynamic category in 2012, but sportswear players also took the highest value share of the global apparel market.

Menswear in vogue

With men's fashion consciousness on the rise, growth is evident across all categories and price segments. The internet has been a key driver of this growth.

Childrenswear booms

A number of socio-economic factors have been driving growth of childrenswear in both emerging and developed markets. Grocery private label and premium brands have been the key beneficiaries of this trend.

Small things, fast growth

Clothing accessories, hosiery and underwear have benefited from the recession, due to their affordability and popularity as self-treating and gift items.

Fast fashion sets the pace

Brands across the board are taking cues from fast fashion leaders H&M and Zara, incorporating the core traits of trend alignment, speed to market and value proposition.

International expansion high on the agenda

Developed market brands are targeting emerging markets, notably China, to combat weak sales in home markets. At the same time, emerging market brands are also expanding overseas.

New green agenda

Growing ethical and environmental concerns have put pressure on economy brands. If lasting, this trend could have long-term implications for the "fast fashion" business model and global apparel volume growth.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment