Beauty and personal care packaging volumes continue to grow globally, driven by changing lifestyles and consumers adopting new hygiene routines. And while the trend towards greater portability and affordability has led to rising demand for smaller pack sizes, functionality and sustainability in packaging also become essential purchasing criteria. In this context, packaging innovation will be essential to sustain growth, particularly in saturated markets, where volume expansion can be limited.
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Essential toiletries continue to dominate volumes of beauty and personal care packaging, led by bath and shower, hair care and oral care. The latter is forecast to be the greatest contributor to growth, as consumers increasingly adopt toothpaste globally. Overall, this should benefit rigid plastic and flexible packaging, the main pack types for toiletries.
Small pack sizes become increasingly popular as consumers’ lifestyles evolve. While smaller formats offer more portability to nomadic consumers, they also allow consumers to discover a wider range of products that become affordable thanks to their lower unit prices.
As consumers’ purchasing habits and preferences evolve globally, this creates packaging shifts, such as greater adoption of HDPE bottles over single-use flexible plastics, as well as growing demand for premium packaging.
Consumers are increasingly aware of the impact that packaging has on the environment. As a result, brand owners and packaging manufacturers are working towards greener packaging solutions, offering bio plastic, post-consumer recycled packaging and lightweight packaging, among others.
As lifestyles continue to accelerate, consumers are looking for ways to save time, valuing products with more functional packaging, such as offering new ways of dispensing or featuring more convenient closures, such as lotion pumps or aerosol sprays over basic screw closures.