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Strategy Briefing

Global Beauty Packaging: Key Trends and Innovations

Jul 2018

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Beauty and personal care packaging volumes continue to grow globally, driven by changing lifestyles and consumers adopting new hygiene routines. And while the trend towards greater portability and affordability has led to rising demand for smaller pack sizes, functionality and sustainability in packaging also become essential purchasing criteria. In this context, packaging innovation will be essential to sustain growth, particularly in saturated markets, where volume expansion can be limited.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Toiletries remains the largest generator of packaging volumes

Essential toiletries continue to dominate volumes of beauty and personal care packaging, led by bath and shower, hair care and oral care. The latter is forecast to be the greatest contributor to growth, as consumers increasingly adopt toothpaste globally. Overall, this should benefit rigid plastic and flexible packaging, the main pack types for toiletries.

Portability and affordability through smaller pack sizes

Small pack sizes become increasingly popular as consumers’ lifestyles evolve. While smaller formats offer more portability to nomadic consumers, they also allow consumers to discover a wider range of products that become affordable thanks to their lower unit prices.

Consumers’ purchasing habits and preferences are shifting

As consumers’ purchasing habits and preferences evolve globally, this creates packaging shifts, such as greater adoption of HDPE bottles over single-use flexible plastics, as well as growing demand for premium packaging.

Sustainability becomes a key purchasing criteria

Consumers are increasingly aware of the impact that packaging has on the environment. As a result, brand owners and packaging manufacturers are working towards greener packaging solutions, offering bio plastic, post-consumer recycled packaging and lightweight packaging, among others.

Packaging offering convenience of use and dispensing help consumers to save time

As lifestyles continue to accelerate, consumers are looking for ways to save time, valuing products with more functional packaging, such as offering new ways of dispensing or featuring more convenient closures, such as lotion pumps or aerosol sprays over basic screw closures.

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Introduction

Scope

Key findings

Global Overview

Toiletries continue to generate the largest packaging volumes

Oral care a big driver for packaging growth

Developing regions offer best prospects

Four pillars for packaging innovation

Reinvent Beauty Regimens

Shifts in beauty habits globally

From single-use sachets to HDPE bottles

Baby boom in China drives sales of HDPE bottles…

… offering strong prospects to international and local players

Greater adoption of toothpaste boosts plastic tubes’ volume

Rising demand for premium products...

… leads to innovative packaging in skin care and colour cosmetics

Explore

Smaller pack sizes allow consumers to explore

Growing demand for travel-size and portable products

Affordability, dosage and hygiene through single-use sachets

New tax to further benefit affordable single-use sachets in India

Compaction leads to smaller pack sizes and precise dispensing

Help the Planet

Rising demand for sustainable packaging

Packaging rebirth using post-consumer recycled packaging

After beverages, bio plastics set to develop in beauty

Towards lighter weight packaging

Growing demand for biodegradable beauty packaging

Save Time

Search for efficiency fosters packaging innovations

Greater demand for packaging offering convenience of dispensing

2017 innovations with atypical ways to apply beauty products

Lightweight packaging delivers practicality

Right dosage and hygiene through airless packaging

Consumers chose multifunctional products to save time

Outlook

Recommendations

Why buy this report?

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Megatrends

Strategy Briefing

Global Beauty Packaging: Key Trends and Innovations

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Toiletries remains the largest generator of packaging volumes

Portability and affordability through smaller pack sizes

Consumers’ purchasing habits and preferences are shifting

Sustainability becomes a key purchasing criteria

Packaging offering convenience of use and dispensing help consumers to save time

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

Toiletries continue to generate the largest packaging volumes

Oral care a big driver for packaging growth

Developing regions offer best prospects

Four pillars for packaging innovation

Reinvent Beauty Regimens

Shifts in beauty habits globally

From single-use sachets to HDPE bottles

Baby boom in China drives sales of HDPE bottles…

… offering strong prospects to international and local players

Greater adoption of toothpaste boosts plastic tubes’ volume

Rising demand for premium products...

… leads to innovative packaging in skin care and colour cosmetics

Explore

Smaller pack sizes allow consumers to explore

Growing demand for travel-size and portable products

Affordability, dosage and hygiene through single-use sachets

New tax to further benefit affordable single-use sachets in India

Compaction leads to smaller pack sizes and precise dispensing

Help the Planet

Rising demand for sustainable packaging

Packaging rebirth using post-consumer recycled packaging

After beverages, bio plastics set to develop in beauty

Towards lighter weight packaging

Growing demand for biodegradable beauty packaging

Save Time

Search for efficiency fosters packaging innovations

Greater demand for packaging offering convenience of dispensing

2017 innovations with atypical ways to apply beauty products

Lightweight packaging delivers practicality

Right dosage and hygiene through airless packaging

Consumers chose multifunctional products to save time

Outlook

Recommendations

Why buy this report?

Want to find out more about this report?

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