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Strategy Briefing

Global Beverage Packaging: Refreshing Packaging Developments for Sustained Growth

Jun 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Beverage packaging has a largely positive forecast with retail volume sales due to reach 1.3 billion units by 2018, fuelled especially by emerging regions. PET and liquid cartons will see strong volume growth in soft drinks, while glass and metal will expand in beer and carbonates. Yet against a challenging economic backdrop, brand owners need to work together with packagers to meet consumer needs for good value and convenience, as well as to stand out on crowded shelves.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Beverage packaging growth but savvier consumers

Despite a subtle slowdown in global real GDP growth over 2013, retail volume sales of beverage packaging saw 3% growth which translates into some 32 billion extra units. Over 2013-2018, beverage producers will have to cater to savvier consumers looking for value and convenience, by leveraging pack innovation.

PET bottles boast the best forecast growth and innovation opportunities

With a significant position held in the key bottled water, carbonates and juice categories, PET bottles are likely to benefit from high unit volume gains as well as a wide range of opportunities for new developments.

Metal suppliers increase efforts in providing new packaging developments

Although still outperformed by glass, metal packaging has seen notable innovation. Printing and connectivity were used to bond with end consumers in carbonates; can sizing conveyed better value in energy drinks and bolder novelties aimed to improve consumers’ experience in beer.

Glass bottles manage to play on both tradition and modernity

In beer, spirits and bottled water, the history and premium image of glass continues to assist brand owners in strengthening brand identity and consumer loyalty; yet technological progress endorsed by major drinks players also enable glass to be increasingly seen as forward looking and resourceful.

Flexible and paper-based packaging respond to premiumisation in hot drinks

While single-serve formats will bode well for flexible aluminium/plastic in instant coffee and other hot drinks, a need for differentiation in fresh ground coffee will create opportunities for pouches and folding cartons.

Forecast growth largely influenced by demand in developing regions

Emerging regions will be instrumental to beverage packaging growth over 2013-2018, with Asia Pacific alone holding 64% of unit volume increase over this period. Liquid cartons will be among the fastest growing pack types with key progress to be made in juice and RTD tea.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Overview of Beverage Packaging

Beverage packaging growth amid changed economic dynamics

Future packaging increase to come largely from emerging regions

Beer instrumental but soft drinks offer a variety of opportunities

Rigid plastic expanding but carton and flexible also doing well

Rigid Plastic

Rigid plastic defined by PET with core strength in soft drinks

PET bottle sizing as a way to achieve product positioning

PET bottle shaping also valuable for water brands in mature regions

Using PET to enhance a brand’s environmental profile

Rigid plastic expands presence in other soft drinks categories

Glass and Metal

Glass and metal rival closely, with beer and carbonates central

Premiumisation through glass for a product reminiscent of the past

Glass responds to call for modern packaging in spirits

Small glass sizes to address both affordability and convenience

Case study: Engaging with consumers using metal printing

Reaching consumers with cultural connections… using can printing

Event-related innovation with metal: The example of Brazil

Can innovation to rival glass in enhancing consumer experience

Can sizing to convey greater affordability

Reduced can size equals reduced price… and calorie content

Flexible and Paper-based Packaging

Flexible and paper-based packaging creating a stir in hot drinks

Portion sizing with flexible packaging for hot beverages on the go

Boosting shelf impact in hot drinks with pouches and zip closures

Pouches carve out niche areas in alcoholic drinks

The need to stand out in hot drinks bodes well for folding cartons

Liquid Cartons

Liquid cartons, from value offering to greater shelf presence

Closures add appeal to large liquid cartons in emerging regions

More attractive on-the-go offerings through size and shape

Recommendations

Packaging design will help shape growth

Pack materials and closures also key to future success

Report Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

Global Beverage Packaging: Refreshing Packaging Developments for Sustained Growth

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Beverage packaging growth but savvier consumers

PET bottles boast the best forecast growth and innovation opportunities

Metal suppliers increase efforts in providing new packaging developments

Glass bottles manage to play on both tradition and modernity

Flexible and paper-based packaging respond to premiumisation in hot drinks

Forecast growth largely influenced by demand in developing regions

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Overview of Beverage Packaging

Beverage packaging growth amid changed economic dynamics

Future packaging increase to come largely from emerging regions

Beer instrumental but soft drinks offer a variety of opportunities

Rigid plastic expanding but carton and flexible also doing well

Rigid Plastic

Rigid plastic defined by PET with core strength in soft drinks

PET bottle sizing as a way to achieve product positioning

PET bottle shaping also valuable for water brands in mature regions

Using PET to enhance a brand’s environmental profile

Rigid plastic expands presence in other soft drinks categories

Glass and Metal

Glass and metal rival closely, with beer and carbonates central

Premiumisation through glass for a product reminiscent of the past

Glass responds to call for modern packaging in spirits

Small glass sizes to address both affordability and convenience

Case study: Engaging with consumers using metal printing

Reaching consumers with cultural connections… using can printing

Event-related innovation with metal: The example of Brazil

Can innovation to rival glass in enhancing consumer experience

Can sizing to convey greater affordability

Reduced can size equals reduced price… and calorie content

Flexible and Paper-based Packaging

Flexible and paper-based packaging creating a stir in hot drinks

Portion sizing with flexible packaging for hot beverages on the go

Boosting shelf impact in hot drinks with pouches and zip closures

Pouches carve out niche areas in alcoholic drinks

The need to stand out in hot drinks bodes well for folding cartons

Liquid Cartons

Liquid cartons, from value offering to greater shelf presence

Closures add appeal to large liquid cartons in emerging regions

More attractive on-the-go offerings through size and shape

Recommendations

Packaging design will help shape growth

Pack materials and closures also key to future success

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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