The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2014
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Café culture is about more than just coffee: it is a study of dining customs, lifestyle traditions and social dynamics that explores how consumers use foodservice. Most global markets have some sort of long-standing café-based tradition, however, modern trends are now driving the category’s evolution worldwide. Specialist coffee shops are growing in popularity, forming new social traditions and changing the way the world drinks. To compete, cafés must adapt to these new demands and preferences.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Bolstered by the emerging popularity of specialist coffee shops worldwide, consumers are increasingly looking for operators to sell social experiences as much as they do coffee or baked goods.
This idea of foodservice as a “third place” is bleeding into other categories, and operators in everything from fast food to bars/pubs are looking for ways to drive snacking traffic and fill tables between traditional mealtimes.
Many of the largest growth opportunities are in markets that have long-standing coffee-drinking traditions. With so many coffee options (often less expensive) already available in the market, modern operators in these markets need to leverage a premium experience in order to convince consumers to change their existing habits.
Markets that lack traditional coffee consumption are also important opportunities for coffee shops who can leverage their coffee expertise to appeal to new consumers.
While coffee shops continue to reinvent the meaning of premium coffee, operators in other categories are also taking steps to claim a share of the lucrative demand for coffee and snacks throughout the day.
Fast food operators are adding premium coffee and redesigning outlets to feel more like premium cafés, forcing coffee shops to either increase their own food platform, or place a renewed emphasis on the coffee reflecting the rising “third wave” movement.
Although the global landscape is consolidated among the top brands, local operators can compete and even dominate at the market level. Café culture is highly varied across markets, which makes understanding local preferences key to success.
This benefits local operators in their domestic markets, but may also be key to developing concepts that can rival the dominant global chains, as local players begin to seek expansion
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.