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Strategy Briefing

Global Café Culture: Modern Formats, Localised Experience

59 pages, Nov 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Café culture is about more than just coffee: it is a study of dining customs, lifestyle traditions and social dynamics that explores how consumers use foodservice. Most global markets have some sort of long-standing café-based tradition, however, modern trends are now driving the category’s evolution worldwide. Specialist coffee shops are growing in popularity, forming new social traditions and changing the way the world drinks. To compete, cafés must adapt to these new demands and preferences.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Cafés as social venues, to fill tables between traditional meal times

Bolstered by the emerging popularity of specialist coffee shops worldwide, consumers are increasingly looking for operators to sell social experiences as much as they do coffee or baked goods.

This idea of foodservice as a “third place” is bleeding into other categories, and operators in everything from fast food to bars/pubs are looking for ways to drive snacking traffic and fill tables between traditional mealtimes.

Premium experience is key

Many of the largest growth opportunities are in markets that have long-standing coffee-drinking traditions. With so many coffee options (often less expensive) already available in the market, modern operators in these markets need to leverage a premium experience in order to convince consumers to change their existing habits.

Markets that lack traditional coffee consumption are also important opportunities for coffee shops who can leverage their coffee expertise to appeal to new consumers.

It’s all about coffee

While coffee shops continue to reinvent the meaning of premium coffee, operators in other categories are also taking steps to claim a share of the lucrative demand for coffee and snacks throughout the day.

Fast food operators are adding premium coffee and redesigning outlets to feel more like premium cafés, forcing coffee shops to either increase their own food platform, or place a renewed emphasis on the coffee reflecting the rising “third wave” movement.

Local players can succeed

Although the global landscape is consolidated among the top brands, local operators can compete and even dominate at the market level. Café culture is highly varied across markets, which makes understanding local preferences key to success.

This benefits local operators in their domestic markets, but may also be key to developing concepts that can rival the dominant global chains, as local players begin to seek expansion

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Cafés and specialist coffee shops: What’s the difference?

Key insights in 2013 café culture

Global Overview

Café culture embodies traditional and modern formats

Cafés are “third places”

Cafés and specialist coffee shops have something for everyone

The largest markets still skewed towards traditional cafés

Cafés are a nightlife alternative

Café culture is shifting towards specialist coffee shops

Better performance by specialist coffee shops

The cafés market has improved, but it still lacks significant growth

Independents dominate cafés, while chains control coffee shops

Café culture is also hot drinks culture

Hot drinks preferences are diverse and market-dependent

Coffee consumption is important to café culture and vice versa

Coffee, however, is not the only driver of strong café culture

Global overview: Key takeaways

Global Prospects

The future belongs to specialist coffee shops, new café concepts

Are specialist tea shops the next big thing?

“Third wave” trend takes over US and beyond

Opportunity for local operators to increase their presence

Fast food operators adjust menus to take share from coffee shops

Specialist coffee shops respond with more robust food options

Global prospects: Key takeaways

Competitive Landscape

Starbucks maintains its decisive lead

Specialist coffee shops see largest increases

Cafés are adapting, albeit slowly

Autogrill SpA: A tale of two café brands

Starbucks stays relevant through diversification

Smaller brands gaining footholds in major markets

Competitive landscape: Key takeaways

Case Studies

Global opportunities abound

Opportunities for both cafés and coffee shops in Latin America

Independent cafés are deeply entrenched: And still growing

Chained segments are small and populated by locals

Demand for affordable luxury drives specialist coffee shops growth

Key growth markets for coffee shops: Each with its own hurdles

New value for the taking in Asian specialist coffee shops

China offers most value opportunity for specialist coffee shops

Global brands vie for promising Chinese market

Potential for local players to succeed in Asia Pacific

Coffee shops find acceptance, finally, in Western Europe

Untapped potential in Western Europe

UK: From exception to rule?

Bastions of traditional café culture will drive coffee shops growth

Local players can become viable competitors to global chains

Local chains to watch

Shokoladnitsa’s wide menu succeeds in Eastern Europe

Korean chain Caffé Bene looks to expand in the US and China

Future Growth

Major growth: And steep decline - in certain markets

The future of café culture is in hybrid concepts

Factors driving growth over 2013-2018

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Global Café Culture: Modern Formats, Localised Experience

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Cafés as social venues, to fill tables between traditional meal times

Premium experience is key

It’s all about coffee

Local players can succeed

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Cafés and specialist coffee shops: What’s the difference?

Key insights in 2013 café culture

Global Overview

Café culture embodies traditional and modern formats

Cafés are “third places”

Cafés and specialist coffee shops have something for everyone

The largest markets still skewed towards traditional cafés

Cafés are a nightlife alternative

Café culture is shifting towards specialist coffee shops

Better performance by specialist coffee shops

The cafés market has improved, but it still lacks significant growth

Independents dominate cafés, while chains control coffee shops

Café culture is also hot drinks culture

Hot drinks preferences are diverse and market-dependent

Coffee consumption is important to café culture and vice versa

Coffee, however, is not the only driver of strong café culture

Global overview: Key takeaways

Global Prospects

The future belongs to specialist coffee shops, new café concepts

Are specialist tea shops the next big thing?

“Third wave” trend takes over US and beyond

Opportunity for local operators to increase their presence

Fast food operators adjust menus to take share from coffee shops

Specialist coffee shops respond with more robust food options

Global prospects: Key takeaways

Competitive Landscape

Starbucks maintains its decisive lead

Specialist coffee shops see largest increases

Cafés are adapting, albeit slowly

Autogrill SpA: A tale of two café brands

Starbucks stays relevant through diversification

Smaller brands gaining footholds in major markets

Competitive landscape: Key takeaways

Case Studies

Global opportunities abound

Opportunities for both cafés and coffee shops in Latin America

Independent cafés are deeply entrenched: And still growing

Chained segments are small and populated by locals

Demand for affordable luxury drives specialist coffee shops growth

Key growth markets for coffee shops: Each with its own hurdles

New value for the taking in Asian specialist coffee shops

China offers most value opportunity for specialist coffee shops

Global brands vie for promising Chinese market

Potential for local players to succeed in Asia Pacific

Coffee shops find acceptance, finally, in Western Europe

Untapped potential in Western Europe

UK: From exception to rule?

Bastions of traditional café culture will drive coffee shops growth

Local players can become viable competitors to global chains

Local chains to watch

Shokoladnitsa’s wide menu succeeds in Eastern Europe

Korean chain Caffé Bene looks to expand in the US and China

Future Growth

Major growth: And steep decline - in certain markets

The future of café culture is in hybrid concepts

Factors driving growth over 2013-2018

Why buy this report?

Want to find out more about this report?

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