Global Coffee Trends: Finding the Premiumisation Opportunity

Introduction

Scope

Key findings

Global Overview

Coffee sales showing steady global growth

Forecast shows divergent potential for premium brands

Commodity pricing puts pressure on coffee manufacturers

Strong growth despite low per capita in Asia Pacific

Asia Pacific still a tea drinking region

Developed markets tend to purchase fresh ground coffee

Instant coffee becoming more diverse in Eastern Europe

Middle East and Africa has a café culture

Australasia and Latin America favour coffee over tea

Coffee Retailing and Brand Strategy

Nescafé - leading coffee brand

Premium brands in coffee versus tea

Coffee “third wave” creates premium demand

Coffee retailing spotlight: India’s Bru World Café

Coffee retailing spotlight: Starbucks to enter India?

Rise of coffee specialist chains in tea-dominant regions

Gains to be had from both instant and fresh coffee

Starbucks’ ties in grocery

Supermarkets lead coffee retailing

Rise of Coffee Pods

Pod sales showing rapid growth

Leading pod markets

Nescafé Dolce Gusto creates a new price tier

Pod forecast shows opportunity

Other pod formats offer further potential

Conclusion

Geographic diversity and premium potential

Report Definitions

Coffee definitions

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