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Strategy Briefing

Global Coffee Trends: Finding the Premiumisation Opportunity

33 pages, Jul 2011

US$2,000

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About This Report

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Coffee sales showed a slowing but still steady growth trend during the recent recession years before bouncing back in 2010. But with commodity pricing pressures and established preferences for tea in many regions, a move towards higher margin coffees will become an increasingly central part of future growth strategies. This report discusses the differences in regional coffee trends and seeks to help identify where opportunities for premiumisation in coffee lie over 2010-2015.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Introduction

Scope

Key findings

Global Overview

Coffee sales showing steady global growth

Forecast shows divergent potential for premium brands

Commodity pricing puts pressure on coffee manufacturers

Strong growth despite low per capita in Asia Pacific

Asia Pacific still a tea drinking region

Developed markets tend to purchase fresh ground coffee

Instant coffee becoming more diverse in Eastern Europe

Middle East and Africa has a café culture

Australasia and Latin America favour coffee over tea

Coffee Retailing and Brand Strategy

Nescafé - leading coffee brand

Premium brands in coffee versus tea

Coffee “third wave” creates premium demand

Coffee retailing spotlight: India’s Bru World Café

Coffee retailing spotlight: Starbucks to enter India?

Rise of coffee specialist chains in tea-dominant regions

Gains to be had from both instant and fresh coffee

Starbucks’ ties in grocery

Supermarkets lead coffee retailing

Rise of Coffee Pods

Pod sales showing rapid growth

Leading pod markets

Nescafé Dolce Gusto creates a new price tier

Pod forecast shows opportunity

Other pod formats offer further potential

Conclusion

Geographic diversity and premium potential

Report Definitions

Coffee definitions

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Megatrends

Strategy Briefing

Global Coffee Trends: Finding the Premiumisation Opportunity

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

Coffee sales showing steady global growth

Forecast shows divergent potential for premium brands

Commodity pricing puts pressure on coffee manufacturers

Strong growth despite low per capita in Asia Pacific

Asia Pacific still a tea drinking region

Developed markets tend to purchase fresh ground coffee

Instant coffee becoming more diverse in Eastern Europe

Middle East and Africa has a café culture

Australasia and Latin America favour coffee over tea

Coffee Retailing and Brand Strategy

Nescafé - leading coffee brand

Premium brands in coffee versus tea

Coffee “third wave” creates premium demand

Coffee retailing spotlight: India’s Bru World Café

Coffee retailing spotlight: Starbucks to enter India?

Rise of coffee specialist chains in tea-dominant regions

Gains to be had from both instant and fresh coffee

Starbucks’ ties in grocery

Supermarkets lead coffee retailing

Rise of Coffee Pods

Pod sales showing rapid growth

Leading pod markets

Nescafé Dolce Gusto creates a new price tier

Pod forecast shows opportunity

Other pod formats offer further potential

Conclusion

Geographic diversity and premium potential

Report Definitions

Coffee definitions

Why buy this report?

Want to find out more about this report?

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