Global Coffee Trends: Finding the Premiumisation Opportunity

July 2011

Coffee sales showed a slowing but still steady growth trend during the recent recession years before bouncing back in 2010. But with commodity pricing pressures and established preferences for tea in many regions, a move towards higher margin coffees will become an increasingly central part of future growth strategies. This report discusses the differences in regional coffee trends and seeks to help identify where opportunities for premiumisation in coffee lie over 2010-2015.

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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages


Key findings

Global Overview

Coffee sales showing steady global growth
Forecast shows divergent potential for premium brands
Commodity pricing puts pressure on coffee manufacturers
Strong growth despite low per capita in Asia Pacific
Asia Pacific still a tea drinking region
Developed markets tend to purchase fresh ground coffee
Instant coffee becoming more diverse in Eastern Europe
Middle East and Africa has a café culture
Australasia and Latin America favour coffee over tea

Coffee Retailing and Brand Strategy

Nescafé - leading coffee brand
Premium brands in coffee versus tea
Coffee “third wave” creates premium demand
Coffee retailing spotlight: India’s Bru World Café
Coffee retailing spotlight: Starbucks to enter India?
Rise of coffee specialist chains in tea-dominant regions
Gains to be had from both instant and fresh coffee
Starbucks’ ties in grocery
Supermarkets lead coffee retailing

Rise of Coffee Pods

Pod sales showing rapid growth
Leading pod markets
Nescafé Dolce Gusto creates a new price tier
Pod forecast shows opportunity
Other pod formats offer further potential


Geographic diversity and premium potential

Report Definitions

Coffee definitions


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