Strategy Briefing

Global Cruise Briefing: The Calm After the Storm

39 pages, Oct 2013

US$1,200

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About This Report

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Following a period of intensive discounting and low operational margins, cruise companies switched their businesses strategies to focus on value for money offers with great success in 2011 and 2012. This, coupled, with a growing presence in emerging markets, led to stronger results over the 2010-2012 period. However, recent incidents and negative press coverage have undermined financial performance, but do not seem to be deterring cruisers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Cruise incidents

The global cruise industry was impacted by a series of incidents that took place between 2012 and 2013, and the negative press that followed them, raising concerns regarding safety and security.

Value for money

The multi-destination and all-inclusive appeal of cruises has been key in driving sales, particularly as consumers remain highly price sensitive.

Consolidated industry

The global cruise industry is highly consolidated, led by two major cruise lines – Carnival Corporation and Royal Caribbean Cruises Ltd.

North America

North America remained the largest cruise market in terms of number of passengers carried worldwide in 2012.

Emerging cruise destinations

Australasia, Latin America and Asia Pacific are key growth markets, and are expected to record strong value sales thanks to growing capacity.

Innovation

Innovation is pivotal to encourage repeat sales and to reach a broader consumer base.

MICE cruises

MICE cruises present an opportunity for future growth, as corporations realise the advantages of holding business meetings onboard, such as price, and the offer of a unique MICE event for corporations worldwide.

ECA 2015

The new regulation presents a major concern, as cruise companies will be forced to deploy ships outside North America to avoid higher operational costs.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Global and Regional Performance

Global cruises level off with economic performance

North America carries the most cruise passengers worldwide

Australasia lead value sales growth

Cruising in Australia at a glance

Cruises explore exotic port offering and itineraries in Asia Pacific

US cruise industry back on course

Cruise passengers and market opportunities (1)

Cruise passengers and market opportunities (2)

Winners and losers 2013

Competitive Landscape

Costa Cruises impacts Carnival Corporation's results

Carnival Cruise Lines struggles

Best value for money

Marketing sea attractions

Case study: Costa Concordia

Hurdles faced by the cruise industry

Costa strives to rebuild its brand reputation in 2012

Key Trends and Developments

Exciting novelties onboard

High tech ships

MICE onboard

Global Prospects

Still room for growth

Eyes on Asia Pacific

2015 Emission Control Area is a major concern to cruise industry

Alternative sustainable options to cope with ECA 2015

Safety issues at the forefront

New legislation to close industry "gaps" on passenger safety

Winners and losers 2012-2017

29 new ships set to sail between 2013 and 2016

CLIA listing of new ships (1)

CLIA listing of new ships (2)

Cruise outlook

Cruise industry

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Megatrends

Strategy Briefing

Global Cruise Briefing: The Calm After the Storm

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Cruise incidents

Value for money

Consolidated industry

North America

Emerging cruise destinations

Innovation

MICE cruises

ECA 2015

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global and Regional Performance

Global cruises level off with economic performance

North America carries the most cruise passengers worldwide

Australasia lead value sales growth

Cruising in Australia at a glance

Cruises explore exotic port offering and itineraries in Asia Pacific

US cruise industry back on course

Cruise passengers and market opportunities (1)

Cruise passengers and market opportunities (2)

Winners and losers 2013

Competitive Landscape

Costa Cruises impacts Carnival Corporation's results

Carnival Cruise Lines struggles

Best value for money

Marketing sea attractions

Case study: Costa Concordia

Hurdles faced by the cruise industry

Costa strives to rebuild its brand reputation in 2012

Key Trends and Developments

Exciting novelties onboard

High tech ships

MICE onboard

Global Prospects

Still room for growth

Eyes on Asia Pacific

2015 Emission Control Area is a major concern to cruise industry

Alternative sustainable options to cope with ECA 2015

Safety issues at the forefront

New legislation to close industry "gaps" on passenger safety

Winners and losers 2012-2017

29 new ships set to sail between 2013 and 2016

CLIA listing of new ships (1)

CLIA listing of new ships (2)

Cruise outlook

Cruise industry

Why buy this report?

Want to find out more about this report?

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