Global Cruise Briefing: The Calm After the Storm

Cruise incidents

The global cruise industry was impacted by a series of incidents that took place between 2012 and 2013, and the negative press that followed them, raising concerns regarding safety and security.

Value for money

The multi-destination and all-inclusive appeal of cruises has been key in driving sales, particularly as consumers remain highly price sensitive.

Consolidated industry

The global cruise industry is highly consolidated, led by two major cruise lines – Carnival Corporation and Royal Caribbean Cruises Ltd.

North America

North America remained the largest cruise market in terms of number of passengers carried worldwide in 2012.

Emerging cruise destinations

Australasia, Latin America and Asia Pacific are key growth markets, and are expected to record strong value sales thanks to growing capacity.

Innovation

Innovation is pivotal to encourage repeat sales and to reach a broader consumer base.

MICE cruises

MICE cruises present an opportunity for future growth, as corporations realise the advantages of holding business meetings onboard, such as price, and the offer of a unique MICE event for corporations worldwide.

ECA 2015

The new regulation presents a major concern, as cruise companies will be forced to deploy ships outside North America to avoid higher operational costs.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment