The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2013
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Following a period of intensive discounting and low operational margins, cruise companies switched their businesses strategies to focus on value for money offers with great success in 2011 and 2012. This, coupled, with a growing presence in emerging markets, led to stronger results over the 2010-2012 period. However, recent incidents and negative press coverage have undermined financial performance, but do not seem to be deterring cruisers.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The global cruise industry was impacted by a series of incidents that took place between 2012 and 2013, and the negative press that followed them, raising concerns regarding safety and security.
The multi-destination and all-inclusive appeal of cruises has been key in driving sales, particularly as consumers remain highly price sensitive.
The global cruise industry is highly consolidated, led by two major cruise lines – Carnival Corporation and Royal Caribbean Cruises Ltd.
North America remained the largest cruise market in terms of number of passengers carried worldwide in 2012.
Australasia, Latin America and Asia Pacific are key growth markets, and are expected to record strong value sales thanks to growing capacity.
Innovation is pivotal to encourage repeat sales and to reach a broader consumer base.
MICE cruises present an opportunity for future growth, as corporations realise the advantages of holding business meetings onboard, such as price, and the offer of a unique MICE event for corporations worldwide.
The new regulation presents a major concern, as cruise companies will be forced to deploy ships outside North America to avoid higher operational costs.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.