The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreDec 2014
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Dairy, the largest category for food packaging, records 4% volume growth globally over 2014 to 475 billion units. By 2018, a wealth of opportunities in dairy should include liquid cartons and HDPE bottles rising alongside milk consumption in China. Thin wall containers will expand for spoonable yoghurt in modern retail outlets in Asia and Africa. In Europe and the US, packaging innovation such as shaping will be key in delivering higher shelf presence and greater suitability for snacking on the
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Dairy globally was the number one food category for packaging volumes in 2013; it is also expected to record the second biggest absolute volume growth to 2018. Both growing demand in emerging regions and a need for packaging diversification in more saturated economies are behind this positive outlook.
In Asia, Latin America, Eastern Europe and Africa and the Middle East, rising incomes and the expansion of modern retail outlets with chilled aisles are favouring a switch from unpackaged milk and yoghurt to packaged versions.
High market maturity in Western Europe, North America and Australasia especially for core categories such as milk, yoghurt and cheese increasingly calls for brand differentiation through packaging in these regions.
Prospects for packaging in drinking milk products are topped by brick liquid cartons and beverage cans for popular flavoured milk drinks in China. In milk, down-sizing HDPE bottles and brick liquid cartons will globally enable targeting of children and smaller households.
While demand for drinking yoghurt in single-serve HDPE bottle sizes shifts to Asia and Latin America, spoonable yoghurt brands in Europe and the US are suggesting higher quality and healthy snacking through innovation such as thin wall container shaping.
Consumers in the Middle East and Africa are embracing the convenience of spreadable cheese in thin wall containers. Europeans desire better sealability and portability in hard cheese. Cream also bodes well for packaging in Europe.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.