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Strategy Briefing

Global Dairy Packaging: Winning New Markets with the Right Format

Dec 2014

US$1,325

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Dairy, the largest category for food packaging, records 4% volume growth globally over 2014 to 475 billion units. By 2018, a wealth of opportunities in dairy should include liquid cartons and HDPE bottles rising alongside milk consumption in China. Thin wall containers will expand for spoonable yoghurt in modern retail outlets in Asia and Africa. In Europe and the US, packaging innovation such as shaping will be key in delivering higher shelf presence and greater suitability for snacking on the

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Dairy essential to global packaging growth in food

Dairy globally was the number one food category for packaging volumes in 2013; it is also expected to record the second biggest absolute volume growth to 2018. Both growing demand in emerging regions and a need for packaging diversification in more saturated economies are behind this positive outlook.

Shift from unpackaged to packaged dairy staples in emerging world

In Asia, Latin America, Eastern Europe and Africa and the Middle East, rising incomes and the expansion of modern retail outlets with chilled aisles are favouring a switch from unpackaged milk and yoghurt to packaged versions.

Packaging needs to add value in more mature regions

High market maturity in Western Europe, North America and Australasia especially for core categories such as milk, yoghurt and cheese increasingly calls for brand differentiation through packaging in these regions.

China stands out in drinking milk products, pack sizing globally key to success

Prospects for packaging in drinking milk products are topped by brick liquid cartons and beverage cans for popular flavoured milk drinks in China. In milk, down-sizing HDPE bottles and brick liquid cartons will globally enable targeting of children and smaller households.

Region-specific opportunities for rigid plastic in yoghurt

While demand for drinking yoghurt in single-serve HDPE bottle sizes shifts to Asia and Latin America, spoonable yoghurt brands in Europe and the US are suggesting higher quality and healthy snacking through innovation such as thin wall container shaping.

Pack growth potential for cheese in MEA, Europe for other dairy products

Consumers in the Middle East and Africa are embracing the convenience of spreadable cheese in thin wall containers. Europeans desire better sealability and portability in hard cheese. Cream also bodes well for packaging in Europe.

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Introduction

Scope

Key findings

Global Dairy Packaging in Brief

Dairy shows highest volumes for food packaging globally

Consumers in developing regions switch to packaged dairy goods

Macroeconomic trends influential for dairy packaging growth…

…but local consumption patterns also important

Yoghurt pots and flexible milk packs ahead, cartons also dynamic

Milk, yoghurt and flavoured milk drinks to dictate packaging growth

Milk and the Role of Pack Sizing

D rinking milk: Flavoured drinks and milk alternatives offer best growth

Fresh milk tops packaging demand in 2013, huge variation in sizes

Fresh milk pack type mix also differs mature vs emerging markets

High-end fresh milk boost gable top cartons in China and Russia

In long-life/UHT milk, small brick cartons for children offer potential

Brick cartons also favoured for flavoured drinks in China

Soy products call for packaging innovation in Asia and L atin America

Gable top cartons benefit from US demand for other non-dairy milk

Reign of Rigid Plastic in Yoghurt

Rigid plastic packaging reigns in yoghurt and sour milk drinks

Success of yoghurt pot size dictated by changing consumer habits

Yoghurt pot shaping to help achieve success in mature regions

Interest in drinking yoghurt strengthens in developing world

Eastern Europe favours traditional sour drinks; but wants convenience

Potential in Cheese and Other Dairy

Europe pillar of cheese and other dairy, Middle East to watch

Cheese growth in emerging world boosts flexibles and rigid plastic

Shelf impact and re- sealability key for cheese in mature countries

Yoghurt’s health image hampers pack growth in dairy-based desserts

Premium look prevails for dairy desserts in Europe and the US

Growth potential in cream and condensed milk not to be ignored

Recommendations

Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

Global Dairy Packaging: Winning New Markets with the Right Format

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Dairy essential to global packaging growth in food

Shift from unpackaged to packaged dairy staples in emerging world

Packaging needs to add value in more mature regions

China stands out in drinking milk products, pack sizing globally key to success

Region-specific opportunities for rigid plastic in yoghurt

Pack growth potential for cheese in MEA, Europe for other dairy products

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Dairy Packaging in Brief

Dairy shows highest volumes for food packaging globally

Consumers in developing regions switch to packaged dairy goods

Macroeconomic trends influential for dairy packaging growth…

…but local consumption patterns also important

Yoghurt pots and flexible milk packs ahead, cartons also dynamic

Milk, yoghurt and flavoured milk drinks to dictate packaging growth

Milk and the Role of Pack Sizing

D rinking milk: Flavoured drinks and milk alternatives offer best growth

Fresh milk tops packaging demand in 2013, huge variation in sizes

Fresh milk pack type mix also differs mature vs emerging markets

High-end fresh milk boost gable top cartons in China and Russia

In long-life/UHT milk, small brick cartons for children offer potential

Brick cartons also favoured for flavoured drinks in China

Soy products call for packaging innovation in Asia and L atin America

Gable top cartons benefit from US demand for other non-dairy milk

Reign of Rigid Plastic in Yoghurt

Rigid plastic packaging reigns in yoghurt and sour milk drinks

Success of yoghurt pot size dictated by changing consumer habits

Yoghurt pot shaping to help achieve success in mature regions

Interest in drinking yoghurt strengthens in developing world

Eastern Europe favours traditional sour drinks; but wants convenience

Potential in Cheese and Other Dairy

Europe pillar of cheese and other dairy, Middle East to watch

Cheese growth in emerging world boosts flexibles and rigid plastic

Shelf impact and re- sealability key for cheese in mature countries

Yoghurt’s health image hampers pack growth in dairy-based desserts

Premium look prevails for dairy desserts in Europe and the US

Growth potential in cream and condensed milk not to be ignored

Recommendations

Recommendations

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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